Original article by Roy Morgan
Market Research Update – Page: Online : 18-Oct-23

In September 2023, Roy Morgan Business Confidence was 87.1 (down 7.6pts since August). This is the lowest Business Confidence since September 2020, when Victoria was in an extended lockdown and New South Wales was enduring significant COVID-19 outbreaks. The Business Confidence survey was conducted after the RBA left interest rates unchanged for a third straight month in September at 4.1%. However, there were renewed concerns about inflation during September, with average retail petrol prices hitting a record high. Business Confidence has now spent eight consecutive months below the neutral level of 100, the longest stretch in negative territory since October 2020 during the first year of the COVID-19 pandemic. A majority of businesses are worried about the performance of the Australian economy, with 55.2% expecting ‘bad times’ for the economy over the next year and 63.1% expecting ‘bad times’ for the economy over the next five years. Nevertheless, businesses remain relatively positive about their own prospects over the next year; 38.3% say they will be ‘better off’ financially this time next year, while only 30.5% say they will be ‘worse off’ – a positive net rating of 7.8% points and the only index in positive territory. The pressure that high inflation and rising interest rates are placing on consumer spending habits is clear when one considers the Retail industry has the lowest Business Confidence of all at only 43.6, and more than halving from a year ago, down 44.1pts (-50.3%) from a year ago. This is an all-time record low reading of Business Confidence for the Retail industry heading into the most important retailing period of the year. The just released ARA-Roy Morgan pre-Christmas forecasts predict total pre-Christmas retail sales of $78 billion (up 0.4% on a year ago), and a seasonally adjusted figure of $66.8 billion.

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