Original article by Roy Morgan
Market Research Update – Page: Online : 23-Jan-24

A special Roy Morgan SMS Poll on attitudes to January 26, shows that 68.5% of Australians now say the date should stay as ‘Australia Day’, up 4.5% from a year ago. Only 31.5% (down 4.5%) say January 26 should be called ‘Invasion Day’. Australians are more evenly split on keeping Australia Day on January 26; 58.5% say the date of Australia Day should stay the same, while just 41.5% say the date should be moved. A large majority of men favour January 26 staying as ‘Australia Day’ rather than ‘Invasion Day’ by a margin of over 3:1 (76.5% cf. 23.5%) a significant change from a year ago (69% cf. 31%). In contrast, women are more evenly split with a majority of 61.5% (up 3.5% points from a year ago) in favour of January 26 being known as ‘Australia Day’ compared to 38.5% (down 3.5% points) saying it should be known as ‘Invasion Day’. Although young people are less likely than their older counterparts to support January 26 staying as ‘Australia Day’, and keeping the date, a majority of Australians of all ages say January 26 should be known as ‘Australia Day’. This Roy Morgan SMS Poll was conducted with an Australia-wide cross-section of 1,111 Australians aged 18+ from Wednesday January 17 to Friday January 19.

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