Original article by Roy Morgan
Market Research Update – Page: Online : 6-Feb-24

Research from the Australian Retailers Association, in conjunction with Roy Morgan, shows that 3.4 million Australians will buy Valentine’s Day gifts this year, down 700,000 from 2023. Australians are forecast to spend $465 million this Valentine’s Day (down 4.1% or $20 million from 2023). While the overall spend and number of Valentine’s Day shoppers is tipped to fall this year, those who are gift-giving are set to spend $135 per head (up from $118 in 2023 or 14.4%). The 18-34 age demographic remains the highest-spending demographic and is set to spend $145 million on Valentine’s Day this year, down substantially from $215 million last year. They are closely followed by those aged 35-49, who will spend $140 million, broadly the same as last year. Flowers (mentioned by 48% of respondents), chocolates (33%) and dinner or a trip away (11%) are set to be the most popular purchases. This ARA-Roy Morgan Snap SMS survey was conducted with an Australia-wide cross-section of 5,670 Australians aged 18+ on Wednesday January 24 – Wednesday January 31, including 685 who plan on buying gifts for Valentine’s Day.

CORPORATES
ROY MORGAN LIMITED, AUSTRALIAN RETAILERS ASSOCIATION