Original article by Roy Morgan
Market Research Update – Page: Online : 21-Feb-24

In January 2024, Roy Morgan Business Confidence was 93.2 (up 2.1pts since December). This was the second consecutive monthly increase in Business Confidence, and the first time the index has increased for two straight months since early last year. However, despite the increase, Business Confidence has now spent a record 12 consecutive months below the neutral level of 100; this is the longest stretch in negative territory in the history of the index, which dates back to 2010. Business Confidence is also now 18pts below the long-term average of 111.2, and down 3.2pts since January 2023. Businesses remain concerned about the performance of the Australian economy, with 59.5% expecting ‘bad times’ for the economy over the next year and 56.7% expecting ‘bad times’ for the economy over the next five years. Nevertheless, businesses remain relatively positive about their own prospects over the next year; 42.3% say they will be ‘better off’ financially this time next year, while only 25.0% say they will be ‘worse off’ – a positive net rating of 17.3% points. The Roy Morgan Business Confidence results for January are based on 1,609 detailed interviews with a cross-section of Australian businesses from each State and Territory.

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