Original article by Roy Morgan
Market Research Update – Page: Online : 27-Feb-24

The latest readership figures from Roy Morgan show that written news reaches 97% of Australians aged 14+ (21.4 million) each month. The figures for the 12 months to December 2023 reflect the evolving and deepening landscape of news media titles and readership behaviours across print and digital formats. The figures also highlight ongoing affinity in Total News Publishing, as readers across all demographics actively lean into the channel, with 68 million interactions per week. Further analysis of the results reveals that state/territory mastheads are enjoying large readership numbers outside their local markets, due to digital accessibility. Most state/territory mastheads effectively double their reach with inter-state audiences, demonstrating the large national interest in state/territory mastheads and the additional media value home-grown titles can provide advertisers beyond their local markets.

CORPORATES
ROY MORGAN LIMITED