Original article by Roy Morgan
Market Research Update – Page: Online : 20-May-24

Readership figures from Roy Morgan show that written news reaches 97% of Australians aged 14+ (21.5 million) each month. The figure reflects the evolving and deepening landscape of news media titles and readership behaviours across print and digital formats, and demonstrates to advertisers the breadth of audience accessible via news media. The Roy Morgan figures also show that readers across all demographics are actively leaning into news, with 67 million interactions per week. Australian news readers are also consistently engaged across multiple sources of written news to satisfy diverse interests, with three in five news audiences reading three or more categories in addition to general, breaking news. Further analysis reveals that state and territory mastheads enjoy large readership numbers outside their local markets, due to digital accessibility. Roy Morgan produces the Total News data on behalf of ThinkNewsBrands.

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ROY MORGAN LIMITED, THINKNEWSBRANDS