Original article by Roy Morgan
Market Research Update – Page: Online : 5-Jun-24

Australian shoppers are tipped to spend $10.1 billion on mid-year/end of financial year sales in 2024, which is up $800 million (8.6%) from 2023, as retailers showcase their mid-year and tax-time promotions in a bid to entice cash-strapped shoppers. The research by the Australian Retailers Association in collaboration with Roy Morgan shows that 27% quarter of Australians (6.2 million people) will participate in the sales, which is 1% higher than last year. They will each spend an average of $1,638 (up $22 per person from 2023); 35% plan on spending more than last year, 43% plan on spending the same and 22% plan on spending less. The ARA-Roy Morgan Snap SMS survey was conducted with an Australian-wide cross-section of 3,301 Australians aged 18+ on 17- 23 May.

CORPORATES
AUSTRALIAN RETAILERS ASSOCIATION, ROY MORGAN LIMITED