Giving it away: Optus’ novel plan to win back customers

Original article by David Ross
The Age – Page: Online : 23-Jul-24

Optus is offering people the chance to access its mobile network for one week for free, as it tries to win back customers after it was hit by a mass outage in 2023 that impacted 10 million customers. The telco lost thousands of customers after the outage, and Optus MD of customer success Maurice McCarthy says it has been trying to rebuild customer trust since then. McCarthy says the free trial is the first of its kind from an Australian telco, and possibly the world; it will see people get access to 30 gigabytes of data, unlimited standard national calls and 1,000 standard national text messages over a seven-day period.

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