Original article by Roy Morgan
Market Research Update – Page: Online : 31-Jul-24

From 2025, Roy Morgan will provide Austrade with the world’s best practice survey methodology, big data integration and modelling techniques to deliver accurate international tourism statistics. This is in addition to the contract to deliver domestic tourism statistics awarded to Roy Morgan earlier this year. Roy Morgan’s expertise and experience in measuring travel and tourism behaviour in depth, will provide Austrade – and its stakeholders in government and industry – with accurate tourism statistics as well as new insights and understanding of Australia’s tourism industry. Roy Morgan has a deep understanding and appreciation of the travel and tourism industry – estimated to be worth in excess of $160 billion annually – and a proven track record working with Austrade and its stakeholders. Collected via Roy Morgan’s highly trained and proficient interviewers at key international entry points around Australia, these critical tourism metrics will provide tourism organisations with data that they can rely upon and trust.

CORPORATES
ROY MORGAN LIMITED, AUSTRADE