Original article by Roy Morgan
Market Research Update – Page: Online : 14-Aug-24

In July 2024, Roy Morgan Business Confidence was 95.1 (up 3.6pts since June). However, Business Confidence is now 16.1pts below the long-term average of 111.2, although it is up 7.6pts since July 2023. Now 49.3% (up 3.8ppts) of businesses expect ‘good times’ for the Australian economy over the next year, while 48.7% (down 2.9ppts) expect ‘bad times’. Meanwhile, 38.8% (down 5.1ppts) of businesses expect the business to be ‘better off’ financially this time next year, while 20.6% (down 4.6ppts) expect the business to be ‘worse off’ financially (the lowest figure for this indicator since May 2022). The latest Roy Morgan Business Confidence results for July are based on 1,501 detailed interviews with a cross-section of Australian businesses from each State and Territory.

CORPORATES
ROY MORGAN LIMITED