Original article by James Madden
The Australian – Page: Online : 14-Aug-24

Data from ThinkTV shows that the combined advertising revenue of Australia’s commercial free-to-air broadcasters fell by 8.1 per cent in 2023-24, to $3.3bn. The figures cover metropolitan and regional free-to-air networks, plus their broadcast video-on-demand services; advertising-supported public broadcaster SBS is not included. The advertising revenue of metro and regional FTA networks fell by 12 per cent and 5.5 per cent respectively. However, this was partially offset by a 12.7 per cent increase in BVOD ad revenue.

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