Original article by Roy Morgan
Market Research Update – Page: Online : 20-Aug-24

Total News Publishing readership figures from Roy Morgan show that news now reaches 21.7 million Australians aged 14+ each month, with strong readership across every profile group. The Roy Morgan data shows the depth and breadth of engagement Australians are having with news, with 67 million interactions per week. General News remains the most read category at 93% of the population, but there is high readership across other categories, including property, sport and travel. Some 64% of Australians read three or more content categories each month, while 91% read up to four titles every month. The data also shows that high net worth Australians are 28% more likely to read the news than the average Australian. It also shows that paying news readers are 24% more likely than the general population to be homeowners, more likely to experiment with new products and services, and 25% more likely to be big spenders.

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