Original article by Roy Morgan
Market Research Update – Page: Online : 9-Oct-24

In September 2024, Roy Morgan Business Confidence was 94.3 (down 7pts since August), due to rising concerns about business conditions over the next 12 months after the Stage 3 income tax cuts gave a short-term boost to Business Confidence in July and August. Business Confidence is now 16.9pts below the long-term average of 111.2, although it is up 7.2pts on September 2023. Now 52.2% (down 4.2ppts) of businesses expect ‘good times’ for the Australian economy over the next year, while 44.7% (up 3ppts) expect ‘bad times’. Meanwhile, 41.1% (down 5.1ppts) of businesses expect the business to be ‘better off’ financially this time next year, while 25% (up 5.3ppts) expect the business to be ‘worse off’ financially. The latest Roy Morgan Business Confidence results for September are based on 1,480 detailed interviews with a cross-section of Australian businesses from each State and Territory.

CORPORATES
ROY MORGAN LIMITED