Original article by Danielle Long
The Australian – Page: 17 : 11-Oct-24

Research from Roy Morgan shows that Aldi is Australia’s most trusted supermarket brand in 2024, having risen from third place in 2023. Roy Morgan CEO Michele Levine says Aldi’s rise in the firm’s Trusted Brand Awards reflects factors such as the increased distrust of grocery giants Woolworths and Coles in the wake of recent scandals such as allegations of price gouging; Levine adds that consumers have responded positively to Aldi’s competitive pricing and commitment to quality. Woolworths and Coles are now the fourth and fifth most distrusted brands, according to Roy Morgan.

CORPORATES
ROY MORGAN LIMITED, ALDI STORES SUPERMARKETS PTY LTD, WOOLWORTHS SUPERMARKETS, WOOLWORTHS GROUP LIMITED – ASX WOW, COLES SUPERMARKETS AUSTRALIA PTY LTD, COLES GROUP LIMITED – ASX COL