Original article by Roy Morgan
Market Research Update – Page: Online : 13-Nov-24

In October 2024, Roy Morgan Business Confidence was 106.7 (up 12.4pts since September) as official ABS monthly inflation dropped from 3.5% in July to 2.7% in August (announced in late September) and has now fallen to only 2.1% in September (announced in late October). Business Confidence is now 4.5pts below the long-term average of 111.2, although it is up 16.3pts on October 2023. Roy Morgan Business Confidence has now improved to its most positive rating since April 2022, and is the highest it has been since the Albanese Government was elected in May 2022. Now 59% (up 6.8ppts) of businesses expect ‘good times’ for the Australian economy over the next year (the highest figure for this indicator since February 2022), while only 36.8% (down 7.9ppts) expect ‘bad times’ (the lowest figure for this indicator since February 2022). Meanwhile, 46.3% (up 5.2ppts) of businesses expect the business to be ‘better off’ financially this time next year, while 20.6% (down 4.4ppts) expect the business to be ‘worse off’ financially. The latest Roy Morgan Business Confidence results for October are based on 1,884 detailed interviews with a cross-section of Australian businesses from each State and Territory.

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