Original article by Roy Morgan
Market Research Update – Page: Online : 26-Nov-24

The latest Total News Publishing readership figures from Roy Morgan show that news now reaches 21.8 million Australians aged 14+ each month, and 18.4 million every week. The Roy Morgan data underscores the depth and diversity of Australians’ engagement with news; some 93 per cent of Australians read up to five news brands every month, 63% engage with at least three categories in any given month and 51% engage with four or more news brands. However, General News remains the most read category at 93% of the population. These figures shine a light on the variety of news publishing content and the passions of highly engaged and attentive audiences that advertisers can tap into. The Total News Publishing audience data is based on monthly readership averaged over the 12 months to September 2024.

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