Original article by Roy Morgan
Market Research Update – Page: Online : 18-Dec-24

Research from Roy Morgan shows that more than four million Australians now support an A-League club, an increase of 50,000 (+1.3%) from a year ago and more than 1.4 million (+52.5%) since 2020. Sydney FC has topped the 2024 Roy Morgan A-League club supporter ladder with 761,000 fans; this is virtually unchanged on a year ago, and well over 100,000 more fans than any other club in the league. The Brisbane Roar is in second place with 642,000 supporters, virtually unchanged on a year ago. In third place is the Melbourne Victory with 588,000 supporters, representing a significant decrease of 27,000 (-4.4%) on a year ago – the largest decline of any club in the competition. In total, over 1.6 million Australians (7.2%) watch the A-League on TV. However, 6.1 million (27.2%) have watched any soccer match on TV. This large audience includes 5.3 million (23.6%) who watched at least part of the FIFA World Cup, last held in Qatar in 2022. This means a significant untapped market of around four million Australians is available for the A-League, in the shape of those who exclusively watch international leagues or international tournaments such as the FIFA World Cup.

CORPORATES
ROY MORGAN LIMITED, THE A LEAGUE PTY LTD, SYDNEY FOOTBALL CLUB, BRISBANE ROAR FOOTBALL CLUB PTY LTD, MELBOURNE VICTORY FOOTBALL CLUB PTY LTD, FEDERATION INTERNATIONALE DE FOOTBALL ASSOCIATION