Original article by Roy Morgan
Market Research Update – Page: Online : 26-Feb-25

The latest data from Roy Morgan shows that Total News Publishing now engages 22 million Australians on a monthly basis, and 18.4 million weekly. This extensive reach reflects the breadth of readership, cutting across diverse demographic groups. To put it in perspective, more Australians engage with news on a weekly basis than consume vegetables or drink milk – reinforcing the vital role news plays in everyday life. This broad reach provides advertisers with the opportunity to connect with practically any target audience through Total News Publishing. Some 93% of news consumers access up to five different news brands each month, indicating a strong demand for diverse viewpoints. General News continues to dominate as the most read category, engaging 93% of the population. Additionally, 62% of Australians explore at least three content categories, while half delve into four or more in any given month.

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