Original article by Roy Morgan
Market Research Update – Page: Online : 9-Apr-25

New data from the Australian Retailers Association in collaboration with Roy Morgan reveals comprehensive retail spending insights this Easter. The data shows that 6.2 million Australians are planning to use the Easter break for DIY projects around the home, with a total spend of $6.7 billion nationwide, and an average spend of $1,082 per person; this is up $230 (27%) on last year’s figures. Some 4.55 million Australians (100,000 more than last year) are projected to use the Easter break for travel this year, with an estimated spend of $11.1 billion on trips within their own state, interstate and overseas. Meanwhile, 15.2 million Australians are planning to splurge on Easter food and chocolate this year, with total food spend of $2.2bn. This ARA-Roy Morgan Snap SMS survey was conducted with an Australian-wide cross-section of 2,041 Australians aged 18+ from 13-17 March.

CORPORATES
ROY MORGAN LIMITEDAUSTRALIAN RETAILERS ASSOCIATION