Original article by Roy Morgan
Market Research Update – Page: Online : 16-Jul-25

Roy Morgan’s latest research reveals a reshuffling of Indonesians’ priorities over the past decade, amid economic expansion, bold reforms, and escalating household challenges. A representative cross-section of Indonesians aged 17+ were interviewed by Roy Morgan between October 2014 and March 2015 (15,204 interviews) and from October 2024 to March 2025 (5,499 interviews); they were asked "Which three issues are the most important to you". ‘Keeping day-to-day living costs down’ leads the national agenda in 2025, with 44% of Indonesians citing it as one of their top three most important issues (up 10% points from 34% in 2014-15). ‘Fighting corruption’ remains a top priority, holding steady at 41% of Indonesians, the same as a decade ago. Concern about ‘Reducing unemployment’ has risen from 24% to 31% over the last decade, and the share of Indonesians mentioning ‘Fair workplace and employment regulations’ as an important issue has risen from 7% to 10%. Meawhile, concern about ‘managing the economy’ has increased from 25% to 31%. However, Indonesians’ attitudes toward ‘poverty eradication’ have remained remarkably stable, with concern about this issue rising marginally from 29% to 30%.

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