Original article by Roy Morgan
Market Research Update – Page: Online : 20-Aug-25

New research from Roy Morgan highlights a clear divide across Australia’s 150 federal electorates. Nationwide, 47% of working electors (around 5.94 million people) work from home at least some of the time. However, this flexibility is concentrated in just 45 electorates, and the majority of working electors continue to work in-person in the remaining 105 seats. The highest work from home electorates are concentrated in Australia’s inner-cities: Sydney (67%), Wentworth (66%), Bennelong (65%), Kooyong (65%) and Grayndler (62%) lead the nation. These affluent electorates are dominated by professional white-collar workers and are held by Labor or high-profile Independents. The electorates with the lowest levels of working from home are found in large regional and remote electorates, where on-site industries dominate; they include Mallee (31%), Durack (31%), Forrest (29%), Lingiari (28%) and Gippsland (28%). Among the 45 electorates where a majority work from home, Labor dominates with 30 seats, reflecting its strength in metropolitan hubs where hybrid work is most entrenched.

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ROY MORGAN LIMITED, AUSTRALIAN LABOR PARTY