Original article by Roy Morgan
Market Research Update – Page: Online : 8-Oct-25

Research from Roy Morgan shows that three key brands -Supercheap Auto, Red Bull and Repco – stand out as associated most strongly with the V8 Supercars Championship, which includes the Bathurst 1000. Supercheap Auto, which was the naming rights sponsor for the Bathurst 1000 from 2005 to 2020, is still associated with V8 Supercars by 13% of Australians (3.1 million). Red Bull, the naming rights sponsor of the most successful V8 Supercars team since 2013, is associated with the V8 Supercars by 11% of Australians (2.6 million). Repco, which has been the naming rights sponsor of the Bathurst 1000 since 2021, is associated with the V8 Supercars by 9% of Australians (equivalent to 2.1 million people). Other brands associated with V8 Supercars include Ampol, Dunlop and Mobil (6% of Australians for each), Beaurepaires (5%), Boost Mobile (4%), and Armor All, BP, Coca Cola, Coates Hire and Jim Beam (all 3%). Meanwhile, almost 2.6 million Australians aged 14+ said they watched the Bathurst 1000 in the year to June 2025; this is equivalent to 11.3% of Australians.

CORPORATES
ROY MORGAN LIMITED, V8 SUPERCARS AUSTRALIA PTY LTD, SUPER CHEAP AUTO, RED BULL AUSTRALIA PTY LTD, REPCO CORPORATION LIMITED, AMPOL LIMITED – ALD, DUNLOP AND OLYMPIC TYRES, MOBIL OIL AUSTRALIA LIMITED, BEAUREPAIRES, BOOST MOBILE, ARMOR ALL, BP AUSTRALIA LIMITED, THE COCA-COLA COMPANY, COATES HIRE LIMITED, JIM BEAM BRANDS AUSTRALIA PTY LTD