Original article by Roy Morgan
Market Research Update – Page: Online : 21-Jan-26

A special Roy Morgan SMS Poll shows that 72% of Australians now say January 26 should stay as ‘Australia Day’, up 3.5% from two years ago. Only 28% (down 3.5%) say January 26 should be called ‘Invasion Day’. Meanwhile, 60.5% (up 2% from 2024) of respondents say the date of Australia Day should not be moved, while 39.5% (down 2%) say it should be moved. An increasingly large majority of men favour January 26 staying as ‘Australia Day’ rather than ‘Invasion Day’ by a margin of almost 5:1 (83% cf. 17%) a significant change from two years ago (76.5% cf. 23.5%). In contrast, women are more evenly split; a majority of 61% (down 0.5% points from two years ago) are in favour of January 26 being known as ‘Australia Day’, while 39% (up 0.5% points) say it should be known as ‘Invasion Day’. This special Roy Morgan Snap SMS survey was conducted with an Australia-wide cross-section of 1,311 Australians aged 18+ from January 14-16.

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