Original article by Roy Morgan
Market Research Update – Page: Online : 4-Mar-26

The latest Roy Morgan Young Australian Survey shows that 61% of children aged 6-13 years old (an estimated 1.7 million) play Roblox. Older children are more likely to play Roblox, with the play rate rising with age; 41% of 6-7 year-olds say they play Roblox, climbing to 66% of 8-9 year-olds, 69% of 10-11 year-olds, and 70% of 12-13 year-olds. The most popular genres for Roblox players aged 6-13 are Adventure (43%) played by 737,000 children, ahead of 637,000 playing the Action category (37%), and 541,000 playing the Simulation category (32%). Boys show significantly higher engagement in Fighting, Shooters and Action, while girls demonstrate higher interest in Fashion, Music and Party. This research is part of an ongoing programme of research into Young Australian life experiences, preferences, priorities and opinions. This programme has been operating since the early 2000s, with the latest data collection on Roblox between April and December 2025 with a nationwide sample of 792 Young Australians aged 6-13 who play Roblox.

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