Original article by Steve Jackson
The Australian – Page: 15 : 14-Apr-26

Media industry veteran Bruce McWilliam has become a substantial shareholder in Southern Cross Media Group. McWilliam’s stake in Southern Cross has increased to more than five per cent after buying about 25 million ordinary shares last week. He stepped down as the commercial director of Seven West Media in 2024, after more than two decades at the media group; Seven subsequently merged with Southern Cross in early 2026, and McWilliam says he capitalised on a sharp fall in the combined group’s share price. McWilliam is upbeat about the outlook for free-to-air broadcast media, and says Southern Cross owns a top TV network and a strong radio network.

CORPORATES
SOUTHERN CROSS MEDIA GROUP LIMITED – ASX SXL, SEVEN WEST MEDIA LIMITED