Big tech hits back at Labor government’s Media Bargaining Incentive plan

Original article by Clare Armstrong
abc.net.au – Page: Online : 29-Apr-26

The draft legislation for the federal government’s proposed Media Bargaining Incentive was released yesterday, and immediately attracted criticism from Meta and Google. The MBI aims to ensure that media companies are fairly compensated by technology giants that use their content; Prime Minister Anthony Albanese says it will prevent digital platforms from sidestepping their "obligations" under existing rules such as the News Media Bargaining Code. They will incur a tax of 2.25 per cent on their Australian gross revenue unless they make deals with news publishers to pay for use of their content. A Meta spokeswoman has described the MBI as a "government-mandated transfer of wealth", while Google had questioned why LinkedIn owner Microsoft is among the companies that will be exempt.

CORPORATES
AUSTRALIA. DEPT OF THE PRIME MINISTER AND CABINET, META PLATFORMS INCORPORATED, GOOGLE INCORPORATED, MICROSOFT CORPORATION, LINKEDIN CORPORATION

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