Original article by Roy Morgan Research
Market Research Update – Page: Online : 9-Oct-14
A Roy Morgan Single Source survey has found that 34.3% of Australians who intend to buy a new car agree that Toyota is an automotive brand that can be trusted. The survey, which was carried out in the year to July 2014, also shows that BMW and Mercedes are the next most-trusted brands. Jordan Pakes of Roy Morgan Research notes that there has been a continued decline in trust for Holden and Ford. They will both cease local manufacturing in several years’ time, as will Toyota
CORPORATES
ROY MORGAN RESEARCH LIMITED, TOYOTA MOTOR CORPORATION AUSTRALIA LIMITED, BMW AG, MERCEDES-BENZ AG, GM HOLDEN LIMITED, GENERAL MOTORS CORPORATION, FORD MOTOR COMPANY AUSTRALIA LIMITED