M6940 Advertising Services

STW merges with WPP Australia and New Zealand, creating $1b firm

roymorgansocial Leave a comment

Original article by Max Mason
The Australian Financial Review – Page: 15 : 15-Dec-15

Shares in STW Communications Group closed 1.4 per cent higher at $A0.735 in response to a merger with the Australian and New Zealand division of WPP Group. The merged entity will retain its Australian sharemarket listing and will comprise around 75 businesses in the marketing and advertising sector. STW CEO Mike Connaghan will head the new entity, which will boast annual revenue of $A847m. WPP will hold a 61 per cent stake in the company.

CORPORATES
STW COMMUNICATIONS GROUP LIMITED – ASX SGN, WPP GROUP PLC, MEDIACOM AUSTRALIA PTY LTD, GEORGE PATTERSON Y&R PTY LTD, MEC (AUSTRALIA) PTY LTD, SINGLETON, OGILVY AND MATHER HOLDINGS PTY LTD, CAVENDISH SQUARE, AUSTRALIAN COMPETITION AND CONSUMER COMMISSION

Ads in your cabs arriving soon

roymorgansocial Leave a comment

Original article by Ruth Liew
The Australian Financial Review – Page: 23 : 1-Dec-15

Fare Media was established by Luke O’Connor and Simon Wells, and specialises in the installation of interactive advertising display screens inside taxis. The custom-made touch-screen tablets are fitted to the back of the front seats, and allow passengers to view content such as ads, apps and surveys while in transit. The tablets are now installed in more than 400 taxis in Queensland, and Fare Media plans to enter the Sydney and Melbourne markets in 2016.

CORPORATES
FARE MEDIA PTY LTD, TOUCHMEDIA, ROADSHOW FILMS, GOLD COAST TOURISM, SUBWAY SANDWICHES PTY LTD, CARLTON AND UNITED BREWERIES, PROFESSIONAL TAXIS, TAXI COUNCIL OF QUEENSLAND, UBER TECHNOLOGIES INCORPORATED, WILSON ASSET MANAGEMENT, CABCHARGE AUSTRALIA LIMITED – ASX CAB

Advertising agencies reinvent themselves for new era

roymorgansocial Leave a comment

Original article by Paul McIntyre
The Australian Financial Review – Page: 37 : 14-Sep-15

Havas Worldwide CEO Andrew Benett says advertising agencies must evolve and adapt to the changing media landscape. Ad agencies have traditionally focused on making ads, but they are increasingly becoming active in producing and distributing content for clients. Havas Worldwide and WPP are among the advertising groups that are securing alliances with media companies.

CORPORATES
HAVAS WORLDWIDE, WPP GROUP PLC, VIVENDI GROUPE, UNIVERSAL MUSIC GROUP, CANAL PLUS SA, VIVENDI UNIVERSAL, SNAPCHAT INCORPORATED, DAILY MAIL AND GENERAL TRUST PLC, IBM CORPORATION, DROGA5, WME, IMG WORLDWIDE INCORPORATED

Roy Morgan Research and Site Tour partner to make buying outdoor advertising easier

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 2-Sep-15

Site Tour, the automated trading platform for "out-of-home" (OOH) advertising, and Roy Morgan Research, the industry standard for planning media buying, have announced a new partnership that will enable advertisers to plan, select and book OOH campaigns using the best audience data available in Australia. Roy Morgan Research’s Helix Personas will be embedded into Site Tour’s OOH buying platform. Helix Personas is a consumer profiling, segmentation and data integration tool that combines psychographic, media consumption and behavioural analytics into 56 identifiable Personas across seven Communities. Roy Morgan Research will consider extending its partnership with Site Tour beyond local shores in the near future.

CORPORATES
ROY MORGAN RESEARCH LIMITED, SITETOUR PTY LTD, THE BOSTON CONSULTING GROUP PTY LTD

SMI: Ten’s revenue share rises as rivals tumble with newspapers down nearly 30 per cent

roymorgansocial Leave a comment

Original article by Nic Christensen
Mumbrella – Page: Online : 19-Aug-15

The July 2015 Standard Media Index (SMI) shows that Network Ten increased its share of ad revenue from media agencies by 3.2 per cent to 24.4 per cent, year-on-year. Newspapers recorded sharp falls, with media agency spend declining 29.4 per cent to $A47.2 million, $A19.6 million less than in July 2014. Digital bookings rose 6.7 per cent to $A123.5 million although late digital bookings are expected to cause the paid media market for July to be flat. In television, ad spending rose 3.2 per cent to $A301.3 million, while radio was up 0.4 per cent to $A47.2 million. Cinema recorded a rise of 43.6 per cent, to $A5.8 million. Outdoor declined 10.1 per cent to $A53.3 million while magazines recorded a fall in spend of 16.9 per cent to $A15.1 million. Among categories, food/alcoholic retail spending rose 33.5 per cent to $A32.2 million. The restaurants category improved year on year with bookings rising 16.6 per cent in July to $A28.6 million.

CORPORATES
SMI MEDIA INCORPORATED, TEN NETWORK HOLDINGS LIMITED – ASX TEN, SEVEN WEST MEDIA LIMITED – ASX SWM, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC

Ad-blocking warning as Australian take-up soars

roymorgansocial Leave a comment

Original article by Paul McIntyre
The Australian Financial Review – Page: 29 : 10-Aug-15

The number of Australians who have advertisement-blocking code installed in their web browsers has risen to close to four million. This number is equal to 18 per cent of the online Australian population. The release of Apple’s iOS9 Safari web browser update, planned for September 2015, will make the problem of people blocking advertisements even more pressing for advertisers. Apple’s ad-blocking option has been described by "British Vogue"’s digital creative solutions manager Emma Geary as the "most disruptive update yet".

CORPORATES
APPLE INCORPORATED, PAGEFAIR, SEVEN WEST MEDIA LIMITED – ASX SWM, JUNKEE MEDIA, QANTAS AIRWAYS LIMITED – ASX QAN

Tech Mpire digital ad firm soaring two weeks after listing

roymorgansocial Leave a comment

Original article by Yolanda Redrup
The Australian Financial Review – Page: 23 : 21-Jul-15

Australian-listed Tech Mpire has made a profit of $A2.9m for June 2015, and a $A9.04m profit for the first half of the calendar year. The digital performance-based advertising group debuted on the sharemarket earlier in July, following a $A6m IPO, and currently boasts about 100 clients. Founder Zhenya Tsvetnenko says the company’s business model means it has a high client retention rate.

CORPORATES
TECH MPIRE LIMITED – ASX TMP, DIGITALBTC, GOOGLE INCORPORATED

Neil Lawrence’s ‘Kevin 07’ brilliance remembered

roymorgansocial Leave a comment

Original article by Dominic White
The Australian Financial Review – Page: 3 : 16-Jul-15

Politicians and advertising industry executives have praised the late Neil Lawrence, following his death while on holiday in the Maldives. The founder of Lawrence Creative Strategy was responsible for the election-winning "Kevin 07" marketing campaign for the Australian Labor Party, as well as the "Keep Mining Strong" campaign against Labor’s proposed mining tax in 2010. He also developed Qantas’s "Feels Like Home" marketing campaign in 2014.

CORPORATES
LAWRENCE CREATIVE STRATEGY PTY LTD, AUSTRALIAN LABOR PARTY, QANTAS AIRWAYS LIMITED – ASX QAN, STW COMMUNICATIONS GROUP LIMITED – ASX SGN, WESFARMERS LIMITED – ASX WES, AGL PETROLEUM, BHP BILLITON LIMITED – ASX BHP

Supermarket war delivers welcome boost for advertising

roymorgansocial Leave a comment

Original article by Sue Mitchell
The Australian Financial Review – Page: 29 : 15-Jun-15

Grocery wholesaler Metcash has launched a new national marketing campaign with the slogan "It Pays to Shop Independent". Metcash has joined Coles and Woolworths in ramping up its advertising budget amid fierce competition in the supermarket sector. Meanwhile, Metcash is tipped to post a 2014-15 net loss of about $A400m when its financial results are released on 15 June 2015.

CORPORATES
METCASH LIMITED – ASX MTS, COLES SUPERMARKETS AUSTRALIA PTY LTD, WESFARMERS LIMITED – ASX WES, WOOLWORTHS LIMITED – ASX WOW, ALDI STORES SUPERMARKETS PTY LTD, INDEPENDENT GROCERS OF AUSTRALIA, CITIGROUP PTY LTD, AUSTRALIAN CONSUMERS’ ASSOCIATION

Tabcorp to revive ‘staid’ Keno brand

roymorgansocial Leave a comment

Original article by John Stensholt
The Australian Financial Review – Page: 19 : 15-Jun-15

Australian-listed Tabcorp hopes a rebranding of Keno will revive interest in the lottery-style game and attract more players. The rebranding will be backed by a cross-media marketing campaign, featuring TV, radio and outdoor advertising. The marketing campaign uses the theme "let’s play!", and Tabcorp aims to attract younger people to Keno and get people to play the game more often.

CORPORATES
TABCORP HOLDINGS LIMITED – ASX TAH