Advertising agencies reinvent themselves for new era

Original article by Paul McIntyre
The Australian Financial Review – Page: 37 : 14-Sep-15

Havas Worldwide CEO Andrew Benett says advertising agencies must evolve and adapt to the changing media landscape. Ad agencies have traditionally focused on making ads, but they are increasingly becoming active in producing and distributing content for clients. Havas Worldwide and WPP are among the advertising groups that are securing alliances with media companies.

CORPORATES
HAVAS WORLDWIDE, WPP GROUP PLC, VIVENDI GROUPE, UNIVERSAL MUSIC GROUP, CANAL PLUS SA, VIVENDI UNIVERSAL, SNAPCHAT INCORPORATED, DAILY MAIL AND GENERAL TRUST PLC, IBM CORPORATION, DROGA5, WME, IMG WORLDWIDE INCORPORATED

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