M6940 Advertising Services

oOh!Media IPO more of an oh-oh than a go-go

roymorgansocial Leave a comment

Original article by Jared Lynch, Sally Rose
The Australian Financial Review – Page: 16 : 18-Dec-14

Shares in oOh!Media closed 1.6 per cent below the issue price of $A1.93 when the stock debuted on the Australian sharemarket on 17 December 2014. Shares in the outdoor advertising group listed at $A1.80, following a $A168.8m IPO by CHAMP Private Equity. The firm has retained a 32.2 per cent stake in oOh!Media, while WPP has an 8.6 per cent stake

CORPORATES
OOH!MEDIA LIMITED – ASX OML, CHAMP PRIVATE EQUITY PTY LTD, CASTLE HARLAN AUSTRALIAN MEZZANINE PARTNERS PTY LTD, WPP GROUP PLC, EYE CORP LIMITED, TEN NETWORK HOLDINGS LIMITED – ASX TEN

Ad market rallies as splurge in government spending delivers

roymorgansocial Leave a comment

Original article by Darren Davidson
The Australian – Page: 19 : 16-Dec-14

The latest Standard Media Index data shows that Australia’s advertising market grew by 3.8 per cent year-on-year in November 2014. There was a 110 per cent increase in spending on government advertising, while travel industry advertising and telecommunications advertising increased by 12.5 per cent and 3.6 per cent respectively. Newspaper advertising declined by 12.2 per cent and free-to-air TV advertising was down 0.2 per cent

CORPORATES
SMI MEDIA INCORPORATED, STW COMMUNICATIONS GROUP LIMITED – ASX SGN, APN OUTDOOR GROUP LIMITED – ASX APO, OOH!MEDIA LIMITED – ASX OML, OGILVY AND MATHER, J WALTER THOMPSON AUSTRALIA PTY LTD, SEVEN NETWORK LIMITED, SEVEN WEST MEDIA LIMITED – ASX SWM, TEN NETWORK HOLDINGS LIMITED – ASX TEN, NINE NETWORK AUSTRALIA LIMITED, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, GOOGLE INCORPORATED

Free TV ad revenue to plummet

roymorgansocial Leave a comment

Original article by Paul McIntyre
The Australian Financial Review – Page: 15 : 15-Dec-14

IPG Mediabrands expects digital media’s share of advertising revenue to rise from 36.5 per cent to 56 per cent over the next five years. The share of commercial free-to-air TV networks will fall from 26.6 per cent to just 19.9 per cent. The firm’s chief investment officer, Victor Corones, expects Australia’s advertising market to record overall growth of one per cent in 2014, rising to 3.8 per cent in 2015

CORPORATES
MEDIABRANDS AUSTRALIA PTY LTD, FACEBOOK INCORPORATED, QANTAS AIRWAYS LIMITED – ASX QAN, MAGNA GLOBAL PTY LTD, THE NIELSEN COMPANY (AUSTRALIA) PTY LTD, ASSOCIATION OF NATIONAL ADVERTISERS INCORPORATED, WAL-MART STORES INCORPORATED, FORD MOTOR COMPANY, NESTLE SA, MASTERCARD INTERNATIONAL INCORPORATED, PERNOD RICARD SA, CADREON PTY LTD, VERIZON COMMUNICATIONS INCORPORATED

Advertising spending set for growth spike, says WPP

roymorgansocial Leave a comment

Original article by Darren Davidson
The Australian – Page: 20 : 9-Dec-14

The advertising market in Australia is tipped to grow 4.1% to $A13.7bn in 2015, according to global market leader by revenue WPP. This compares with 2.8% and $A13.1bn for 2014, and is the best result since 2010. However WPP’s annual outlook report also shows that in the newspapers segment the decline will continue, with a fall of 9.5% to $A1.8bn. Online will experience strong growth, but less rapid than the 21.5% seen in 2013 and only coming in at 13.4% to $A5.7bn

CORPORATES
WPP GROUP PLC, GOOGLE INCORPORATED, FACEBOOK INCORPORATED, SEVEN WEST MEDIA LIMITED – ASX SWM, FOXTEL MANAGEMENT PTY LTD, NETFLIX INCORPORATED, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, FAIRFAX MEDIA LIMITED – ASX FXJ, PRESTO ENTERTAINMENT PTY LTD, GROUPM COMMUNICATIONS PTY LTD

SBS ad boost ‘will cost networks $198m’

roymorgansocial Leave a comment

Original article by David Crowe
The Australian – Page: 2 : 19-Nov-14

The Australian Subscription Television & Radio Association has criticised the Federal Government’s plan to allow more advertising on SBS. The public broadcaster will be able to show 10 minutes of ads per hour during prime time if the reforms proceed. Mark Pejic of MediaCom estimates that this will boost SBS’s revenue by $A198.7m over five years, largely at the expense of the free-to-air commercial networks

CORPORATES
SPECIAL BROADCASTING SERVICE (SBS), AUSTRALIAN SUBSCRIPTION TELEVISION AND RADIO ASSOCIATION (ASTRA) INCORPORATED, MEDIACOM AUSTRALIA PTY LTD, TEN NETWORK HOLDINGS LIMITED – ASX TEN, SEVEN NETWORK LIMITED, SEVEN WEST MEDIA LIMITED – ASX SWM, NINE NETWORK AUSTRALIA LIMITED, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, FREE TV AUSTRALIA LIMITED, WIN CORPORATION PTY LTD, SOUTHERN CROSS AUSTEREO PTY LTD, FOXTEL COMMERCIAL PRODUCTIONS, DISCOVERY CHANNEL, WALT DISNEY COMPANY, VIACOM AUSTRALIA, AUSTRALIA. DEPT OF COMMUNICATIONS, AUSTRALIA. DEPT OF FINANCE, AUSTRALIA. DEPT OF THE TREASURY

On the go and on the lookout: mobile phone owners take in outdoor advertising big and small

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 13-Nov-14

A Roy Morgan Single Source survey has found that 81 per cent of Australians aged 14+ who own a smartphone notice some form of outdoor advertising in an average week. The survey, which was carried out in the six months to June 2014, shows that 59 per cent of smartphone users had seen or heard advertising in a shopping centre or mall in the last seven days, while 54 noticed large billboards. However, just 72 per cent of Australians with a non-smart mobile phone noticed some form of outdoor advertising during the week

CORPORATES
ROY MORGAN RESEARCH LIMITED

ROKT, eBay in digital ad deal

roymorgansocial Leave a comment

Original article by Damon Kitney
The Australian – Page: 19 : 13-Nov-14

Bruce Buchanan, CEO of digital marketing company ROKT, has announced a new agreement with web auctions group eBay for the North American market. The Sydney-based firm forecasts revenue of up to $A200m by 2016 from the deal on targeted advertising for eBay users. In Australia, ROKT has Car­sales, Tigerair and Australia Post among its clients. The business has been provided with venture capital by the Square Peg Capital vehicle of Paul Bassat and James Packer, as well as by Lachlan Murdoch and Carsales CEO Greg Roebuck

CORPORATES
ROKT PTY LTD, EBAY INCORPORATED, CARSALES.COM LIMITED – ASX CRZ, AUSTRALIA POST, VIRGIN AUSTRALIA HOLDINGS LIMITED – ASX VAH, TIGER AIRWAYS AUSTRALIA PTY LTD, SQUARE PEG CAPITAL PTY LTD, JANCHOR PARTNERS LIMITED, PINCHME AUSTRALIA PTY LTD

Labor vows to put end to political ads

roymorgansocial Leave a comment

Original article by Richard Willingham, Clay Lucas
The Age – Page: 7 : 4-Nov-14

The Australian Labor Party has promised to impose restrictions on political advertising in Victoria if it wins the state election on 29 November 2014. Advertisements will be restricted to the promotion of workplace health and safety, community matters and changes in personal behaviour

CORPORATES
AUSTRALIAN LABOR PARTY, VICTORIA. TRANSPORT ACCIDENT COMMISSION, PUBLIC TRANSPORT VICTORIA (PTV), VICTORIA. AUDITOR-GENERAL’S OFFICE

Myer shifts focus to ‘find wonderful’

roymorgansocial Leave a comment

Original article by Sue Mitchell
The Australian Financial Review – Page: 18 : 27-Oct-14

Department store chain Myer will use the tagline "find wonderful" in its new marketing campaign, which has been developed by Clemenger BDO Melbourne. TV advertisements using the new slogan were launched on 26 October 2014, while the marketing campaign will also include internet, cinema and in-store advertising. The new marketing campaign is based on research into Myer’s customer base

CORPORATES
MYER HOLDINGS LIMITED – ASX MYR, CLEMENGER BBDO (MELBOURNE) PTY LTD, ALEX PERRY PTY LTD, ELLERY, APPAREL GROUP PTY LTD, UNIT 1 CREATIVE PTY LTD

Yahoo7 partners with Roy Morgan – Bringing Helix Personas to the Yahoo7 Data Sciences Suite

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 23-Oct-14

Roy Morgan Research and Yahoo!7 have announced a new commercial partnership that integrates Australia’s leading consumer segmentation tool, Helix Personas with Yahoo!7’s advertising solutions. The partnership combines Yahoo!7’s online insights with Roy Morgan’s geo-psychographical behavioural segmentation to provide advertisers with even more effective targeting for specific audience groups across the Yahoo!7 network

CORPORATES
ROY MORGAN RESEARCH LIMITED, YAHOO!7 COMMUNICATIONS AUSTRALIA PTY LTD, SEVEN WEST MEDIA LIMITED – ASX SWM