ROKT, eBay in digital ad deal

Original article by Damon Kitney
The Australian – Page: 19 : 13-Nov-14

Bruce Buchanan, CEO of digital marketing company ROKT, has announced a new agreement with web auctions group eBay for the North American market. The Sydney-based firm forecasts revenue of up to $A200m by 2016 from the deal on targeted advertising for eBay users. In Australia, ROKT has Car­sales, Tigerair and Australia Post among its clients. The business has been provided with venture capital by the Square Peg Capital vehicle of Paul Bassat and James Packer, as well as by Lachlan Murdoch and Carsales CEO Greg Roebuck

CORPORATES
ROKT PTY LTD, EBAY INCORPORATED, CARSALES.COM LIMITED – ASX CRZ, AUSTRALIA POST, VIRGIN AUSTRALIA HOLDINGS LIMITED – ASX VAH, TIGER AIRWAYS AUSTRALIA PTY LTD, SQUARE PEG CAPITAL PTY LTD, JANCHOR PARTNERS LIMITED, PINCHME AUSTRALIA PTY LTD

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