M6940 Advertising Services

CrownBet spent $80m on ads

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Original article by John Stensholt
The Australian Financial Review – Page: 29 : 12-Dec-16

CrownBet’s financial results for 2015-16 show that the company posted a loss of $16.9m, compared with an $A18.3m loss previously. Its advertising and marketing budget for the financial year was $A79m. In contrast, Tabcorp and Tatts Group spend $A64m and $A61m respectively on marketing during 2015-16. CrownBet boasted wagering revenue of $A157m.

CORPORATES
CROWNBET PTY LTD, CROWN RESORTS LIMITED – ASX CWN, TABCORP HOLDINGS LIMITED – ASX TAH, TATTS GROUP LIMITED – ASX TTS, SPORTSBET AUSTRALIA, BET365 GROUP LIMITED, SEVEN WEST MEDIA LIMITED – ASX SWM, RACING VICTORIA LIMITED, AUSTRALIAN FOOTBALL LEAGUE, RESPONSIBLE WAGERING AUSTRALIA, AUSTRALIAN LABOR PARTY

Domain ads on porn, pirate sites

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Original article by Darren Davidson
The Australian – Page: 23 & 25 : 12-Dec-16

Data from Nielsen shows that traffic to Domain’s Commercial Real Estate website rose by 382 per cent year-on-year in November 2016. Fairfax-owned Domain has responded to claims that advertisements for CRE are appearing on gambling, pornography and file-sharing websites. The company has stressed that it does not advertise on such sites, but notes that it sometimes uses ad networks that target people who have previously visited the CRE site.

CORPORATES
DOMAIN.COM.AU, FAIRFAX MEDIA LIMITED – ASX FXJ, NEWS CORP AUSTRALIA PTY LTD, NEWS CORPORATION – ASX NWS, REA GROUP LIMITED – ASX REA, REALESTATE.COM.AU, FACEBOOK INCORPORATED, THE NIELSEN COMPANY (AUSTRALIA) PTY LTD

Qantas’ Red Planet, APEX sign data deal

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Original article by Max Mason
The Australian Financial Review – Page: 29 : 12-Dec-16

Qantas-owned market research, segmentation and analysis firm Red Planet has secured an alliance with the Australian Premium Exchange (APEX). The latter, which is backed by Fairfax Media and Nine Entertainment Company, will gain access to data on Qantas Frequent Flyer members. This is aimed at improving the targeting of advertising to people who view the media groups’ content on mobile devices.

CORPORATES
QANTAS AIRWAYS LIMITED – ASX QAN, RED PLANET, AUSTRALIAN PREMIUM EXCHANGE, QANTAS FREQUENT FLYER LIMITED, FAIRFAX MEDIA LIMITED – ASX FXJ, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, FACEBOOK INCORPORATED, GOOGLE INCORPORATED, DATA REPUBLIC

Ad market is ‘dysfunctional’

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Original article by Jake Mitchell
The Australian – Page: 21 : 8-Dec-16

News Corporation CEO Robert Thomson has told the UBS Global Media and Communications Conference that advertisers and ad agencies should reassess the state of the ad market. He noted that it has become dysfunctional in the wake of recent issues such as the use of inaccurate online ad measurement data and fake news stories being published on websites. Thomson also noted that the circulation revenue of some of its flagship newspapers has risen, despite falling ad revenue.

CORPORATES
NEWS CORPORATION – ASX NWS, UBS AG, FACEBOOK INCORPORATED, GOOGLE INCORPORATED, FOXTEL MANAGEMENT PTY LTD, FOX SPORTS AUSTRALIA PTY LTD, NETFLIX INCORPORATED, AUSTRALIAN FOOTBALL LEAGUE, NATIONAL RUGBY LEAGUE, REA GROUP LIMITED – ASX REA, REALTOR.COM

TV delivering for grocer goods: Ebiquity study

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Original article by Max Mason
The Australian Financial Review – Page: 29 : 28-Nov-16

Research undertaken by Ebiquity on behalf of Think TV has found that fast-moving consumer goods companies receive a return of $A1.74 for each dollar they spend on TV advertising. In contrast, other forms of advertising have a negative return on investment for each dollar spent. The research, which is based on three years’ worth of advertising sales data for nine companies, also shows that 73 per cent of FMCG sales are base sales, while advertising accounts for just three per cent of sales.

CORPORATES
THINK TV, EBIQUITY, UNILEVER AUSTRALIA LIMITED, KIMBERLY-CLARK AUSTRALIA PTY LTD, GOODMAN FIELDER LIMITED, SANITARIUM HEALTH FOOD COMPANY, LINDT AND SPRUNGLI (AUSTRALIA) PTY LTD, LINDT AND SPRUNGLI (AUSTRALIA) PTY LTD, McCAIN FOODS (AUST) PTY LTD, FOXTEL MANAGEMENT PTY LTD, MULTI CHANNEL NETWORK PTY LTD, SEVEN WEST MEDIA LIMITED – ASX SWM, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, TEN NETWORK HOLDINGS LIMITED – ASX TEN, THINKBOX

Fifield tops AdNews Power 50 list

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Original article by Max Mason
The Australian Financial Review – Page: 27 : 7-Nov-16

AdNews magazine will relaunch its list of the most powerful individuals in the Australian advertising, media and marketing sector after a three-year absence. Communications Minister Mitch Fifield heads the AdNews Power 50 list, which will be published on 8 November 2016. He is followed by News Corp Australia executive chairman Michael Miller, Omnicom Media Group CEO Peter Horgan, Dentsu Aegis Network CEO Simon Ryan and Seven West Media’s chief revenue officer Kurt Burnette.

CORPORATES
AUSTRALIA. DEPT OF COMMUNICATIONS AND THE ARTS, NEWS CORP AUSTRALIA PTY LTD, NEWS CORPORATION – ASX NWS, OMNICOM MEDIA GROUP AUSTRALIA PTY LTD, DENTSU AEGIS NETWORK, SEVEN WEST MEDIA LIMITED – ASX SWM, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, FAIRFAX MEDIA LIMITED – ASX FXJ, NEWS LIFE MEDIA PTY LTD, PRICEWATERHOUSECOOPERS AUSTRALIA (INTERNATIONAL) PTY LTD, IPG ASIA-PACIFIC

Metro TV hit hard by advertising slowdown

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Original article by Jake Mitchell
The Australian – Page: 21 : 18-Oct-16

Australia’s advertising market has recorded overall growth of 1.6 per cent so far in 2016, although data from Standard Media Index shows that advertising expenditure declined by 4.6 per cent during September. Metropolitan free-to-air TV advertising fell by 8.9 per cent in September, while the overall TV ad market was down 7.7 per cent. The Seven Network boasted a 38.9 per cent share of the metropolitan ad market, ahead of the Nine Network with 35.9 per cent.

CORPORATES
SMI MEDIA INCORPORATED, SEVEN NETWORK LIMITED, SEVEN WEST MEDIA LIMITED – ASX SWM, NINE NETWORK AUSTRALIA LIMITED, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, TEN NETWORK HOLDINGS LIMITED – ASX TEN, AUSTRALIAN FOOTBALL LEAGUE, NATIONAL RUGBY LEAGUE, IPG MEDIABRANDS

Real estate group retreats on ad rate bargaining

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Original article by Darren Davidson
The Australian – Page: 21 : 29-Sep-16

The Australian Competition & Consumer Commission recently blocked a proposal by Property Media Group to engage in collective bargaining with REA Group and Domain regarding advertising rates for property listings. Property Media Group, which comprises a consortium of 170 real estate agents, has agreed to withdraw its proposal in response to the ACCC’s draft determination in late August. REA Group CEO Tracey Fellows says the listed group supports the ACCC’s ruling.

CORPORATES
REA GROUP LIMITED – ASX REA, DOMAIN.COM.AU, FAIRFAX MEDIA LIMITED – ASX FXJ, PROPERTY MEDIA GROUP, AUSTRALIAN COMPETITION AND CONSUMER COMMISSION, NEWS CORP AUSTRALIA PTY LTD, NEWS CORPORATION – ASX NWS

Dentsu hit by overcharging claims in Japan

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Original article by Darren Davidson
The Australian – Page: 23 : 26-Sep-16

Executives at the Australian division of Dentsu Aegis have stressed that it is not affected by the billing scandal that has engulfed its parent company in Japan. Dentsu Aegis has admitted that more than 110 of its Japanese clients were overcharged for digital advertising, and it has commenced discussions with about 1,800 clients in the wake of the scandal. Media buying agencies have come under scrutiny in the wake of a report which revealed that dubious practices were widespread in the US industry.

CORPORATES
DENTSU AEGIS MEDIA AUSTRALIA PTY LTD, DENTSU AEGIS NETWORK, DENTSU INCORPORATED, CARAT AUSTRALIA PTY LTD, ISOBAR, ASSOCIATION OF NATIONAL ADVERTISERS INCORPORATED, WPP GROUP PLC, K2 INTELLIGENCE, EBIQUITY, MITCHELL AND PARTNERS PTY LTD, FACEBOOK INCORPORATED

SEEK flags aggressive reinvestment, acquisitions

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Original article by Max Mason
The Australian Financial Review – Page: 13 & 16 : 23-Aug-16

Australian-listed SEEK has posted a 2015-16 net profit of $A357m, which is 27 per cent higher than previously. However, this was boosted by the sale of a 50 per cent stake in IDP Education, and SEEK’s underlying profit rose by three per cent to $A198.1m. EBITDA was five per cent higher than previously at $A366.7, and group revenue increased by 11 per cent to $A950.4m. Shareholders will receive a final dividend of $A0.19 per share.

CORPORATES
SEEK LIMITED – ASX SEK, IDP EDUCATION LIMITED – ASX IEL, HYPERION ASSET MANAGEMENT LIMITED, MACQUARIE GROUP LIMITED – ASX MQG, SIDEKICKER, WORKANA, NIMBLE SOFTWARE SYSTEMS, JORA, JOBADDER, ZHAOPIN LIMITED