Original article by Max Mason
The Australian Financial Review – Page: 29 : 12-Dec-16

Qantas-owned market research, segmentation and analysis firm Red Planet has secured an alliance with the Australian Premium Exchange (APEX). The latter, which is backed by Fairfax Media and Nine Entertainment Company, will gain access to data on Qantas Frequent Flyer members. This is aimed at improving the targeting of advertising to people who view the media groups’ content on mobile devices.

CORPORATES
QANTAS AIRWAYS LIMITED – ASX QAN, RED PLANET, AUSTRALIAN PREMIUM EXCHANGE, QANTAS FREQUENT FLYER LIMITED, FAIRFAX MEDIA LIMITED – ASX FXJ, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, FACEBOOK INCORPORATED, GOOGLE INCORPORATED, DATA REPUBLIC