M6950 Market Research and Statistical Services

More than 2.7 million New Zealanders now read newspapers and magazine audiences surge to over 1.7 million

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 21-Feb-24

Roy Morgan has released its readership results for New Zealand’s newspapers and magazines for the 12 months to December 2023. The data shows that 2.73 million New Zealanders aged 14+ (64.4%) now read or access newspapers in an average 7-day period via print or online (website or app) platforms. In addition, 1.71 million New Zealanders aged 14+ (40.3%) read magazines, whether in print or online either via the web or an app. The New Zealand Herald is still the nation’s most widely-read publication, with a total cross-platform audience of 1,720,000 in the 12 months to June 2023 – almost five times as many as the second placed Dominion Post with a readership of 341,000. Meanwhile, New Zealand’s most widely read magazine is still the driving magazine AA Directions, which had an average issue readership of 379,000 during the year to December (an increase of 63,000 on a year ago). These are the latest findings from the Roy Morgan New Zealand Single Source survey of 6,254 New Zealanders aged 14+ over the 12 months to December 2023.

CORPORATES
ROY MORGAN LIMITED

Over 14 million Australians are now consuming alcohol – driven by increases for wine and RTDs

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 14-Feb-24

New data from Roy Morgan’s Alcohol Consumption Report shows that 14,013,000 Australians aged 18+ consumed alcohol in an average four-week period in the 12 months to September 2023. This compares to 13,073,000 (66.3%) in the year to March 2020, prior to the pandemic. The number of Australians drinking wine increased from 8,096,000 (41.0%) pre-pandemic to 9,068,000 (44.1%) in the year to September 2023. The spirits category enjoyed a clear ‘pandemic boost’ of over 1 million extra consumers; in the 12 months to December 2021 there were 6,759,000 (33.8%) Australians drinking spirits. However, this ‘boost’ has receded; now 5,623,000 (27.3%) Australians drink spirits, down slightly from 5,671,000 (28.7%) pre-pandemic. The standout alcoholic beverages over the course of the pandemic have been ‘Ready-to-drink’ (RTDs) for which consumption increased from 2,138,000 Australians (10.8%) pre-pandemic to 4,319,000 (21.0%) in late 2023, an increase of over 2.1 million people. Meanwhile, now 6,725,000 Australians (32.7%) consume beer, down significantly from the 7,413,000 (37.6%) who did so in the 12 months to March 2020 just before the pandemic struck.

CORPORATES
ROY MORGAN LIMITED

Apple Pay overtook Afterpay in average users in 2023 to become the third most widely used digital payment service in Australia

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 7-Feb-24

The latest Roy Morgan Digital Payments Report shows that Apple Pay has more than doubled its share of users in the Australian market over the last three years, and it overtook Afterpay amongst Australians during 2023 as user numbers of Afterpay plateaued. Apple Pay is now used by almost 4 million Australians (17.7% of the population) in an average 12 months and is clearly the third most widely used digital payment service. The user numbers for Apple Pay exceeded that of Afterpay, which is now used by around 3.4 million people (15.2%), for the first time in March 2023. Afterpay launched in the Australian marketplace in late 2014, just over a year before Apple Pay entered the Australian market late in 2015. The rapid growth in user numbers for Apple Pay contrasts with the digital payment services from PayPal and BPAY, which are both used by over 40% of Australians, but have not experienced much growth in recent years. These new digital payment findings are from Roy Morgan Single Source, Australia’s leading consumer survey, derived from in-depth interviews with around 60,000 Australians annually.

CORPORATES
ROY MORGAN LIMITED, APPLE PAY, AFTERPAY LIMITED, PAYPAL AUSTRALIA PTY LTD, BPAY PTY LTD

Aussies to splash $465 million in the name of love amid cost-of-living squeeze

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 6-Feb-24

Research from the Australian Retailers Association, in conjunction with Roy Morgan, shows that 3.4 million Australians will buy Valentine’s Day gifts this year, down 700,000 from 2023. Australians are forecast to spend $465 million this Valentine’s Day (down 4.1% or $20 million from 2023). While the overall spend and number of Valentine’s Day shoppers is tipped to fall this year, those who are gift-giving are set to spend $135 per head (up from $118 in 2023 or 14.4%). The 18-34 age demographic remains the highest-spending demographic and is set to spend $145 million on Valentine’s Day this year, down substantially from $215 million last year. They are closely followed by those aged 35-49, who will spend $140 million, broadly the same as last year. Flowers (mentioned by 48% of respondents), chocolates (33%) and dinner or a trip away (11%) are set to be the most popular purchases. This ARA-Roy Morgan Snap SMS survey was conducted with an Australia-wide cross-section of 5,670 Australians aged 18+ on Wednesday January 24 – Wednesday January 31, including 685 who plan on buying gifts for Valentine’s Day.

CORPORATES
ROY MORGAN LIMITED, AUSTRALIAN RETAILERS ASSOCIATION

Australians have 200 million days of annual leave due

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 20-Dec-23

New data from Roy Morgan shows that over 8.8 million Australians in paid employment now have 200 million days of annual leave due. A further 5.1 million workers in paid employment have no leave. The accrued annual leave of 200 million days is a record high and represents an increase of 15 million (+7.9%) on the 185 million days of accrued annual leave Australians had available in September 2021. Australians had around 150 million days of annual leave due when the pandemic began in March 2020. This figure increased rapidly during the pandemic years of 2020-2022 and is now over 30% higher than in early 2020. The average days of annual leave due increased from just over two weeks (12.3 days in March 2020) to nearly three weeks (14.1 days in September 2021). Over the last two years the average days of annual leave due per worker has remained virtually unchanged at 14.1 days, but the overall total has increased as the workforce has swelled significantly.

CORPORATES
ROY MORGAN LIMITED

Bunnings overtakes Coles as second most trusted brand

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 13-Dec-23

Hardware store Bunnings has overtaken Coles as Australia’s second most trusted brand in the 12 months to September 2023. Bunnings was the most trusted brand in Australia in the pre-pandemic era, and was in top spot until May 2020 when overtaken by Woolworths, which has held first place ever since. The most trusted brands are still dominated by major retailers, with Woolworths Bunnings, Coles, ALDI and Kmart rounding out the top five. Meanwhile, telecommunications company Optus remains the most distrusted brand in Australia, even before the recent data outage in early November. Other familiar names near the top of the most distrusted brands include social media giant Facebook/Meta, embattled airline Qantas, private health insurer Medibank and retail giant Harvey Norman.

CORPORATES
ROY MORGAN LIMITED, WOOLWORTHS GROUP LIMITED – ASX WOW, BUNNINGS GROUP LIMITED, COLES GROUP LIMITED – ASX COL, ALDI STORES SUPERMARKETS PTY LTD, KMART AUSTRALIA LIMITED, SINGTEL OPTUS PTY LTD, META PLATFORMS INCORPORATED, FACEBOOK, QANTAS AIRWAYS LIMITED – ASX QAN, MEDIBANK PRIVATE LIMITED – ASX MPL, HARVEY NORMAN HOLDINGS LIMITED – ASX HVN

There were nearly two million extra vehicle insurance policies in 2023

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 5-Dec-23

New data from Roy Morgan shows that there were 33.7 million vehicle insurance policies across Australia in October 2023, compared with 32.1 million in October 2022. The year-on-year increase of 1.6 million follows the substantial rise in Australia’s population after the winding down of COVID-19 restrictions, which contributed to an increasing number of registered motor vehicles on the nation’s roads. The research also shows that cost-of-living pressures are prompting more Australian to look for the best vehicle insurance deals; some 7.7% of vehicle insurance policies were switched to another company in the year to October, while 25.9% were renewed after approaching another company. These are some of the latest findings from Roy Morgan’s Single Source insurance data, derived from in-depth personal interviews conducted with over 60,000 Australians per annum.

CORPORATES
ROY MORGAN LIMITED

Readership of magazines is up 3.5% from a year ago with increases in readership for all magazine categories

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 29-Nov-23

The Roy Morgan Australian Readership report for the 12 months to September 2023 shows that 11.6 million Australians aged 14+ (53.0%) now read print magazines, up 3.5 per cent on a year ago. This market broadens to 15.1 million Australians aged 14+ (69.2%) who read magazines in print or online either via the web or an app, which is virtually unchanged from a year ago. Print readership increased for 14 magazine categories compared to a year ago; the final pandemic-era restrictions were lifted by October 2022. Eight of the top 10 magazines increased their print readership over the past year, as did 20 out of the top 25 titles. Better Homes & Gardens is still Australia’s most widely read paid magazine with print readership of 1,805,000, up 10.9 per cent on a year ago, ahead of the Australian Women’s Weekly on 1,336,000 (up 8.3 per cent). These are the latest findings from the Roy Morgan Single Source survey of 65,331 Australians aged 14+ in the 12 months to September 2023.

CORPORATES
ROY MORGAN LIMITED

Parties and pumpkins take centre stage for Halloween

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 30-Oct-23

Once considered a children’s event, Halloween is evolving into a beloved Aussie tradition for adults. Research from the Australian Retailers Association in partnership with Roy Morgan shows that 1.3 million Australians will hold or attend Halloween parties without children in 2023. The data underscores Halloween’s multifaceted appeal as both a family-focused occasion and an event for adults. The age group most likely to host or attend Halloween parties are those aged 18-35, with 16% planning to do so. It comes as popularity for Halloween products continues to surge, seeing sales upticks of 25 per cent each year over the past five years – crowning Halloween as the fastest-growing event on the retail calendar. Home decorations remain the most popular Halloween-specific purchase, growing 14 per cent year on year, while supermarkets are set to sell more than one million kilograms of pumpkins for the Halloween rush. Australians are forecast to spend $490m on Halloween in 2023, which is 14 per cent higher than in 2022.

CORPORATES
ROY MORGAN LIMITED, AUSTRALIAN RETAILERS ASSOCIATION

Melbourne Storm is again the most widely supported club in the NRL in 2023 while Parramatta is on top in Sydney

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 27-Sep-23

The Melbourne Storm has topped the annual Roy Morgan NRL supporter ladder for a third year in a row, with 1,197,000 supporters in 2023, an increase of 34,000 (+2.9%) on a year ago. The Brisbane Broncos are in second place with 1,150,000 supporters, up 94,000 (+8.9%) in a year. Support for NRL clubs has grown significantly compared to the pre-pandemic period despite the upheavals of the last three years, and 14 of the 16 continuing clubs have increased their support compared to 2022. New club the Dolphins played their first NRL game in March 2023 and already have attracted the support of 232,000 Australians, to be the third most popular Queensland club. Meanwhile, 7.2 million Australians (33.5%) now support an NRL team, up 11.7% on a year ago. In addition, some 6.8 million Australians (31.4%) now watch the NRL on TV, up 674,000 (+11%) on a year ago.

CORPORATES
ROY MORGAN LIMITED, NATIONAL RUGBY LEAGUE, MELBOURNE STORM RUGBY LEAGUE CLUB LIMITED, BRISBANE BRONCOS RUGBY LEAGUE CLUB LIMITED, DOLPHINS RUGBY LEAGUE CLUB