M6950 Market Research and Statistical Services

Readership of magazines is up 3.5% from a year ago with increases in readership for all magazine categories

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Original article by Roy Morgan
Market Research Update – Page: Online : 29-Nov-23

The Roy Morgan Australian Readership report for the 12 months to September 2023 shows that 11.6 million Australians aged 14+ (53.0%) now read print magazines, up 3.5 per cent on a year ago. This market broadens to 15.1 million Australians aged 14+ (69.2%) who read magazines in print or online either via the web or an app, which is virtually unchanged from a year ago. Print readership increased for 14 magazine categories compared to a year ago; the final pandemic-era restrictions were lifted by October 2022. Eight of the top 10 magazines increased their print readership over the past year, as did 20 out of the top 25 titles. Better Homes & Gardens is still Australia’s most widely read paid magazine with print readership of 1,805,000, up 10.9 per cent on a year ago, ahead of the Australian Women’s Weekly on 1,336,000 (up 8.3 per cent). These are the latest findings from the Roy Morgan Single Source survey of 65,331 Australians aged 14+ in the 12 months to September 2023.

CORPORATES
ROY MORGAN LIMITED

Parties and pumpkins take centre stage for Halloween

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Original article by Roy Morgan
Market Research Update – Page: Online : 30-Oct-23

Once considered a children’s event, Halloween is evolving into a beloved Aussie tradition for adults. Research from the Australian Retailers Association in partnership with Roy Morgan shows that 1.3 million Australians will hold or attend Halloween parties without children in 2023. The data underscores Halloween’s multifaceted appeal as both a family-focused occasion and an event for adults. The age group most likely to host or attend Halloween parties are those aged 18-35, with 16% planning to do so. It comes as popularity for Halloween products continues to surge, seeing sales upticks of 25 per cent each year over the past five years – crowning Halloween as the fastest-growing event on the retail calendar. Home decorations remain the most popular Halloween-specific purchase, growing 14 per cent year on year, while supermarkets are set to sell more than one million kilograms of pumpkins for the Halloween rush. Australians are forecast to spend $490m on Halloween in 2023, which is 14 per cent higher than in 2022.

CORPORATES
ROY MORGAN LIMITED, AUSTRALIAN RETAILERS ASSOCIATION

Melbourne Storm is again the most widely supported club in the NRL in 2023 while Parramatta is on top in Sydney

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Original article by Roy Morgan
Market Research Update – Page: Online : 27-Sep-23

The Melbourne Storm has topped the annual Roy Morgan NRL supporter ladder for a third year in a row, with 1,197,000 supporters in 2023, an increase of 34,000 (+2.9%) on a year ago. The Brisbane Broncos are in second place with 1,150,000 supporters, up 94,000 (+8.9%) in a year. Support for NRL clubs has grown significantly compared to the pre-pandemic period despite the upheavals of the last three years, and 14 of the 16 continuing clubs have increased their support compared to 2022. New club the Dolphins played their first NRL game in March 2023 and already have attracted the support of 232,000 Australians, to be the third most popular Queensland club. Meanwhile, 7.2 million Australians (33.5%) now support an NRL team, up 11.7% on a year ago. In addition, some 6.8 million Australians (31.4%) now watch the NRL on TV, up 674,000 (+11%) on a year ago.

CORPORATES
ROY MORGAN LIMITED, NATIONAL RUGBY LEAGUE, MELBOURNE STORM RUGBY LEAGUE CLUB LIMITED, BRISBANE BRONCOS RUGBY LEAGUE CLUB LIMITED, DOLPHINS RUGBY LEAGUE CLUB

Roy Morgan unveils Annual Customer Satisfaction Award winners for 2022 across all categories

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Original article by Roy Morgan
Market Research Update – Page: Online : 22-Sep-23

Roy Morgan has announced the winners of its annual Customer Satisfaction Awards for Australia. The awards recognise outstanding levels of customer satisfaction, as judged by more than 60,000 consumers via the Roy Morgan Single Source survey. The award categories cover sectors such as banking, insurance, superannuation, automotive, retail, telecommunications and utilities. Of the 40 award winners this year, 19 are repeat winners backing up from a victory a year ago. There are also 21 new winners, including first-time winners Vaya, Skoda, Zambrero and CommInsure, while former winners such as Virgin Australia, Red Energy and Chemist Warehouse have returned to the winner’s circle. Roy Morgan CEO Michele Levine says the Annual Customer Satisfaction Awards are the gold standard in identifying those companies and brands that stay ahead of the pack by knowing what their customers want and delivering it consistently.

CORPORATES
ROY MORGAN LIMITED

First time winner Vaya wins the Best of the Best Award for Customer Satisfaction

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Original article by Roy Morgan
Market Research Update – Page: Online : 22-Sep-23

Mobile phone service provider Vaya has won the Roy Morgan Customer Satisfaction ‘Best of the Best’ Award for the first time, just ahead of supermarket chain Aldi and liquor store chain Dan Murphy’s. The ‘Best of the Best’ award goes to the company that achieved the highest customer satisfaction of all 40 winners in the Annual Roy Morgan Customer Satisfaction Awards. Vaya is the first mobile phone service provider to win the prestigious award. The victory for Vaya was built on the back of eight straight monthly victories in the Mobile Phone Service Provider of the Year category from January to August 2022. Vaya had customer satisfaction of 96.3% in 2022 to beat Supermarket of the Year Aldi by the barest of margins.

CORPORATES
ROY MORGAN LIMITED, VAYA PTY LTD, ALDI STORES SUPERMARKETS PTY LTD, DAN MURPHY’S

2.8 million New Zealanders now read newspapers and almost 1.7 million read magazines

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Original article by Roy Morgan
Market Research Update – Page: Online : 20-Sep-23

Roy Morgan has released its readership results for New Zealand’s newspapers and magazines for the 12 months to June 2023. The data shows that 2.76 million New Zealanders aged 14+ (65.8%) now read or access newspapers in an average 7-day period via print or online (website or app) platforms. In addition, 1.69 million New Zealanders aged 14+ (40.2%) read magazines, whether in print or online either via the web or an app. The New Zealand Herald is still the nation’s most widely-read publication, with a total cross-platform audience of 1,747,000 in the 12 months to June 2023 – almost five times as many as the second placed Dominion Post with a readership of 363,000. Meanwhile, New Zealand’s most widely read magazine is still the driving magazine AA Directions, which had an average issue readership of 338,000 during the year to June. These are the latest findings from the Roy Morgan New Zealand Single Source survey of 6,524 New Zealanders aged 14+ over the 12 months to June 2023.

CORPORATES
ROY MORGAN LIMITED

Sydney Swans are the most widely supported AFL club ahead of Collingwood, Brisbane and West Coast

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Original article by Roy Morgan
Market Research Update – Page: Online : 20-Sep-23

The Sydney Swans have again topped the annual Roy Morgan AFL supporter ladder with 1,344,000 supporters in 2023, an increase of 209,000 supporters (+18.4%) on a year ago. This is the largest increase for any AFL club over the last 12 months, and the Swans are still the only club with over one million supporters. The annual Roy Morgan AFL club supporters survey also shows that Collingwood is in second spot overall with 875,000 supporters, an increase of 169,000 (+23.9%) on a year ago; it is the largest increase of any Victoria-based club. A majority of 13 of the AFL’s 18 clubs experienced an increase in support over the last year. Meanwhile, more people than ever before – 9,625,000 – now express support for an AFL club, an increase of 681,000 (+7.6%) on a year ago, and up 2,276,000 (+31.0%) on four years ago in 2019, prior to the pandemic. In addition, there are 8,451,000 Australians who watched at least one AFL match on TV, up 706,000 (+9.1%) on a year ago and up by over one million (+13.9%) from 2019.

CORPORATES
ROY MORGAN LIMITED, AUSTRALIAN FOOTBALL LEAGUE, SYDNEY SWANS FOOTBALL CLUB, COLLINGWOOD FOOTBALL CLUB

Super fund satisfaction drops to 65% in July 2023 – down 7% points from record high 18 months ago in January 2022

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Original article by Roy Morgan
Market Research Update – Page: Online : 30-Aug-23

New data from Roy Morgan’s Superannuation Satisfaction Report shows an overall super fund satisfaction rating of 65% in July 2023. This compares with a record high of 72% in January 2022. However, satisfaction with super funds is still significantly higher than the long-term average of 58.1% from 2007-2023. Customer satisfaction for Industry Funds has fallen by 7.4% points since January 2022, to 66.8%, while satisfaction with retail funds is down 7.3% points to 59.6%. Customer satisfaction for Public Sector Funds has in turn declined by 7.9% points to 71.2%; this the largest decline for any of the super fund categories, and the lowest customer satisfaction for Public Sector Funds since September 2020. Satisfaction with Self-Managed Funds is down 5.6% points to 74.4%. The report’s findings are from Roy Morgan Single Source, Australia’s most trusted consumer survey, compiled by in-depth interviews with over 60,000 Australians each year.

CORPORATES
ROY MORGAN LIMITED

Economic conditions pose greatest challenge to Australian farmers; except WA where government policies are the top challenge

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Original article by Roy Morgan
Market Research Update – Page: Online : 23-Aug-23

A special Roy Morgan Survey of Australian farmers has found that the biggest challenge currently facing almost half of them is economic uncertainty – including global economic conditions – and the rising cost of doing business (mentioned by 49% of farmers). Several other issues were widely mentioned by farmers, including the Weather (20%), Staffing issues (13%), Government policy (12%), Rising interest rates (10%), Business/financial viability (9%), Climate change (8%), Natural disasters (5%) and Biosecurity (5%). Western Australian farmers stand in contrast to farmers in other States, where the largest challenge was government policy – mentioned by 41% of farmers in the West – with great concern expressed about the WA government’s recently repealed Aboriginal Cultural Heritage Act. The results in the Roy Morgan Farmer Agribusiness Survey are based on 1,002 detailed online interviews with Australian farmers during June and July 2023. Farmers were asked to list (open-ended) the biggest farming challenges they currently face.

CORPORATES
ROY MORGAN LIMITED

Readership of magazines is up 4.1% from a year ago with increases in readership for all magazine categories

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Original article by Roy Morgan
Market Research Update – Page: Online : 23-Aug-23

The Roy Morgan Australian Readership report for the 12 months to June 2023 shows that 11.5 million Australians aged 14+ (53.1%) now read print magazines, up 4.1 per cent on a year ago. This market broadens to 15 million Australians aged 14+ (69.5%) who read magazines in print or online either via the web or an app, a small drop of 1.8 per cent from a year ago. Print readership increased for all 17 magazine categories compared to a year ago, as readership rebounded following the end of the pandemic restrictions. Eight of the top 10 magazines increased their print readership over the past year, as did 21 out of the top 25 titles. Better Homes & Gardens is still Australia’s most widely read paid magazine with print readership of 1,821,000, up 15.7 per cent on a year ago, ahead of the Australian Women’s Weekly on 1,328,000 (up 10.5 per cent). These are the latest findings from the Roy Morgan Single Source survey of 66,234 Australians aged 14+ in the 12 months to June 2023.

CORPORATES
ROY MORGAN LIMITED