M6950 Market Research and Statistical Services

Economic conditions pose greatest challenge to Australian farmers; except WA where government policies are the top challenge

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Original article by Roy Morgan
Market Research Update – Page: Online : 23-Aug-23

A special Roy Morgan Survey of Australian farmers has found that the biggest challenge currently facing almost half of them is economic uncertainty – including global economic conditions – and the rising cost of doing business (mentioned by 49% of farmers). Several other issues were widely mentioned by farmers, including the Weather (20%), Staffing issues (13%), Government policy (12%), Rising interest rates (10%), Business/financial viability (9%), Climate change (8%), Natural disasters (5%) and Biosecurity (5%). Western Australian farmers stand in contrast to farmers in other States, where the largest challenge was government policy – mentioned by 41% of farmers in the West – with great concern expressed about the WA government’s recently repealed Aboriginal Cultural Heritage Act. The results in the Roy Morgan Farmer Agribusiness Survey are based on 1,002 detailed online interviews with Australian farmers during June and July 2023. Farmers were asked to list (open-ended) the biggest farming challenges they currently face.

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ROY MORGAN LIMITED

Readership of magazines is up 4.1% from a year ago with increases in readership for all magazine categories

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Original article by Roy Morgan
Market Research Update – Page: Online : 23-Aug-23

The Roy Morgan Australian Readership report for the 12 months to June 2023 shows that 11.5 million Australians aged 14+ (53.1%) now read print magazines, up 4.1 per cent on a year ago. This market broadens to 15 million Australians aged 14+ (69.5%) who read magazines in print or online either via the web or an app, a small drop of 1.8 per cent from a year ago. Print readership increased for all 17 magazine categories compared to a year ago, as readership rebounded following the end of the pandemic restrictions. Eight of the top 10 magazines increased their print readership over the past year, as did 21 out of the top 25 titles. Better Homes & Gardens is still Australia’s most widely read paid magazine with print readership of 1,821,000, up 15.7 per cent on a year ago, ahead of the Australian Women’s Weekly on 1,328,000 (up 10.5 per cent). These are the latest findings from the Roy Morgan Single Source survey of 66,234 Australians aged 14+ in the 12 months to June 2023.

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ROY MORGAN LIMITED

One-in-seven Australians (3.1 million) live in a house with a swimming pool or spa

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Original article by Roy Morgan
Market Research Update – Page: Online : 16-Aug-23

New research from Roy Morgan shows that more than 3.1 million Australians (14%) now live in a house with a swimming pool or spa; this is up slightly from 13% when Roy Morgan last looked at the prevalence of swimming pools and spas around Australia in late 2018. The research, which was undertaken in the three months to March 2023, shows that 19% of Brisbane residents live in a house with a swimming pool or spa, compared with 17% of Perth residents and 16% of Sydney residents. Swimming pool ownership is below the national average in other capital cities. Adelaide is just below the national average on 13% while only 11% of Canberra residents and 9% of Melbourne residents live in a house with a swimming pool or spa. People in regional Queensland have the highest level of swimming pool or spa ownership, at 24%.

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ROY MORGAN LIMITED

Melbourne retains top spot as preferred holiday destination as Sydney overtakes Gold Coast for second place

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Original article by Roy Morgan
Market Research Update – Page: Online : 16-Aug-23

Research from Roy Morgan shows that more than 14.6 million Australians aged 14+ (67.7%) would like to spend at least one night in the next two years at a domestic holiday destination. Melbourne has retained top spot as the preferred holiday destination, with 2,977,000 Australians aged 14+ expressing a preference to stay at least one night in the Victorian capital on a trip in the next two years; this is up more than 800,000 from two years ago, in the middle of the COVID-19 pandemic. Sydney is now Australia’s second-most preferred destination, mentioned by 2,905,000 Australians (up more than 900,000 from two years ago). The Gold Coast, which soared to first place in popularity during the pandemic, has now dropped back to third position with 2,647,000 Australians mentioning travelling to the city in the next two years.

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ROY MORGAN LIMITED

Melbourne regains top spot as preferred holiday destination from the Gold Coast after pandemic plunge

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Original article by Roy Morgan
Market Research Update – Page: Online : 2-Aug-23

The latest research from Roy Morgan shows that 14.6 million Australians aged 14+ (68.0%) would like to spend at least one night in the next two years at a domestic holiday destination. Melbourne has regained top spot as the preferred holiday destination, with 2,797,000 Australians aged 14+ expressing a preference to stay at least one night in the Victorian capital on a trip in the next two years. The city was clearly the preferred holiday destination for Australians in the pre-pandemic period, and with the removal of the final mandatory isolation policies early in the December 2022 quarter, the city has moved back into top spot. Almost 2.3 million of those mentioning a trip to Melbourne are coming from interstate locations – a higher number of interstate visitors than any other destination – while a further 500,000 Victorians also said they would like to spend at least a night in their capital city in the next two years. The Gold Coast has retained second place, with 2,728,000 Australians mentioning travelling to the city in the next two years. Right behind in third is Sydney with 2,727,000 Australians now expressing a preference to travel to the harbour city in the next two years.

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ROY MORGAN LIMITED

Public transport use increases in March quarter 2023 – but frequency of use is over 20% lower than pre-pandemic

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Original article by Roy Morgan
Market Research Update – Page: Online : 26-Jul-23

New research from Roy Morgan shows that 11.87 million Australians aged 14+ (54.6%) used public transport at least once during the March 2023 quarter. This is more than 2.9 million (+32.4%) higher than the March 2022 quarter, and an increase of almost 5 million from the September 2020 quarter when only 6.88 million Australians (32.6%) were using public transport at least once in that quarter. However, although the overall number of Australians using public transport at least once in the March 2023 quarter is approaching pre-pandemic levels, the frequency of public transport use is still well below the level in 2019. For bus travellers, their frequency of use is over 20% lower than pre-pandemic while for train travellers their frequency of use is over 25% lower than pre-pandemic. The March 2023 quarter was the first since the COVID-19 pandemic began in early 2020 during which all major COVID-related restrictions had been removed. This data comes from Roy Morgan Single Source, Australia’s most comprehensive consumer survey, derived from in-depth interviews with over 60,000 Australians each year.

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ROY MORGAN LIMITED

Walking, swimming and gym training are the most popular sports and activities Australians do regularly

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Original article by Roy Morgan
Market Research Update – Page: Online : 19-Jul-23

The latest National Sports Participation report from Roy Morgan shows that 53.9% of Australians aged 14+ regularly go walking for exercise. This is a significant increase of 5.4ppts, or around 1.6 million participants, since 2019. Going to the gym/weight training is Australia’s second most popular sporting activity, with 4 million Australian adults regularly participating. Jogging is the third most popular activity, with almost 2.3 million Australians aged 14+ regularly participating, ahead of swimming on 1.7 million, yoga on 1.3 million, hiking/bushwalking on almost 1.2 million and cycling on 1.15 million. Meanwhile, young Australians are far more involved in sports, with over two-fifths of kids aged six to 13 swimming (41.6% – 1.1 million) and around a third playing soccer (33.4% – 907,000).

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ROY MORGAN LIMITED

Women drive rapid increase in cinema attendance over the last year – even before the release of Barbie

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Original article by Roy Morgan
Market Research Update – Page: Online : 19-Jul-23

New research from Roy Morgan shows that over 11.6 million Australians aged 14+ visited a cinema in the year to March 2023, up by over 2.7 million (+11%) on a year earlier when there were still many pandemic-era restrictions. More than 6.1 million women attended the cinema in the last year, an increase of over 1.7 million (+39%) on a year earlier. There has also been a large increase for men, up more than 1 million (+23%) to 5.5 million. Meanwhile, more than 3.4 million members of Generation Z attended the cinema in the last year, up almost 600,000 (+21%) from a year earlier. Close behind are Millennials of whom just over 3.1 million attended the cinema in the last year, up more than 650,000 (+27%). The older generations also comprise sizeable cinema audiences, with 2.4 million in Generation X and 1.9 million Baby Boomers attending the cinema in the last year. Looking in detail at who is driving the increase in cinema attendance across the population, we can see that high-value premium consumers are more likely to go to the cinema than anyone else.

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ROY MORGAN LIMITED

BMW, AGL, Apple, Harris Farm, Qantas, AFR, and more win the 2023 Premium Brand Awards

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Original article by Roy Morgan
Market Research Update – Page: Online : 3-Jul-23

According to social scientist Dr Ross Honeywill, Australia is in a two-speed consumer economy, and each speed has a fundamentally different consumer mindset. The ‘fast lane’ is the New Economic Order (NEO) mindset, in which 90% of consumers are ‘big spenders’ who happily spend on frequent, premium experiences. Meanwhile, traditional mindset consumers in the ‘slow lane’ are price-sensitive, reluctant-spending consumers. Roy Morgan’s 2023 Premium Brand rankings focus on the spending of the top 50% of NEO consumers, known as Super NEOs. The Premium Brand rankings are determined in the Roy Morgan Single Source database by analysing the consumption behaviour of Australia’s 2.5 million ‘Super NEOs’ – the top 50 percent of NEOs.

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ROY MORGAN LIMITED

Close to four million Australians now downloading podcasts

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Original article by Roy Morgan
Market Research Update – Page: Online : 28-Jun-23

New data from Roy Morgan shows that podcasts are increasingly popular, with over 3.9 million Australians now downloading audio or video podcasts in an average four weeks, up a massive 456,000 (+13.1%) from a year ago. This equates to almost one-in-five Australians (18.3%), up by 1.9% points from a year ago. Mobile phones and tablets are clearly the leading way to download podcasts, used by 3.2 million Australians (15.2%), while around 1.1 million (5.2%) download podcasts via their computer (2.1% use both). Analysis by gender shows little difference, with 1,983,000 men (18.8% of men) downloading podcasts compared to 1,952,000 women (17.9% of women) – both up more than 200,000 on a year ago. Meanwhile, Generation Z (born from 1991-2005) has overtaken the slightly older Millennials (born from 1976-1990) as the largest downloaders of podcasts over the last year. These are the latest results from Roy Morgan Single Source, derived from in-depth online and telephone interviews with around 5,000 Australians each month and over 60,000 each year.

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ROY MORGAN LIMITED