M6950 Market Research and Statistical Services

Australian alcohol consumption is higher than it was pre-pandemic driven by increases for wine and RTDs

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Original article by Roy Morgan
Market Research Update – Page: Online : 28-Jun-23

New data from Roy Morgan’s Alcohol Consumption Report shows that a total of 13,709,000 Australians (67.6%) aged 18+ consumed alcohol in an average four-week period in the year to March 2023, compared to 13,073,000 (66.3%) in the year to March 2020. The most popular alcohol is wine, which has stretched its lead during the pandemic; the number of Australians drinking wine has increased from 8,096,000 (41.0%) pre-pandemic to 8,898,000 (43.9%) in the 12 months to March 2023. Meanwhile, 5,573,000 (27.5%) Australians now drink spirits, down slightly from 5,671,000 (28.7%) pre-pandemic. However, 6,537,000 (32.2%) Australians now consume beer, down significantly from the 7,413,000 (37.6%) who did so in the 12 months to March 2020 just before the pandemic struck. The standout alcoholic beverages over the course of the pandemic have been ‘Ready-to-drink’ (RTDs) for which consumption has increased from 2,138,000 Australians (10.8%) pre-pandemic to 4,208,000 (20.8%). These findings are from the Roy Morgan Single Source survey, Australia’s most trusted and comprehensive consumer survey, derived from in-depth interviews with over 60,000 Australians each year.

CORPORATES
ROY MORGAN LIMITED

Over half a million Australians plan to buy a new electric vehicle in the next four years

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Original article by Roy Morgan
Market Research Update – Page: Online : 21-Jun-23

New data from Roy Morgan shows that 548,000 Australians plan on buying an electric vehicle in the next four years. This is equal to 12.5% of all those intending to purchase a new vehicle in this period, and an increase of over 1,230% compared with four years ago. The latest figures show that 61% of those planning to buy an electric vehicle are men, while 39% are women; however, this is a vast change from 2020 when the split was 76% men cf. 24% women. Meanwhile, intention to buy an electric vehicle has more than doubled across all age groups, and more than tripled for all age groups aged 35+. Now 51% of intending electric vehicle buyers are aged 50+ (up 4% points since 2020). The fastest growth in intention to purchase has been for Australians aged 65+, increasing more than threefold (340%) in only two years.

CORPORATES
ROY MORGAN LIMITED

Are Media announces expanded partnership with Roy Morgan for social media insights

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Original article by Roy Morgan
Market Research Update – Page: Online : 21-Jun-23

Are Media has expanded its partnership with Roy Morgan to gather worldwide audience insights from its extensive social media channels that are currently not available anywhere else. Under the partnership, Are Media’s social media audiences across Instagram, Facebook and other social platforms will be included in Roy Morgan’s official Single Source database. Single Source is the world’s most extensive market research database, providing consistent and accurate consumer and market profiles. In securing the deal, Are Media will be the only Australian media partner to offer comprehensive audience insights into its social channels, giving advertisers a more accurate profile of its social audience, to deliver commercially driven social campaigns that engage the right audience. According to SMI data, advertising spend on social media remains the fastest growing digital sector, up 14.7 per cent in 2022.

CORPORATES
ROY MORGAN LIMITED, ARE MEDIA PTY LTD

An exceptional 15 magazine categories grew their readership over the last year led by Food & Entertainment, General Interest, Home & Garden, Mass Women’s, Health & Family, Women’s Fashion and Women’s Lifestyle – all with readership up on 2022

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Original article by Roy Morgan
Market Research Update – Page: Online : 25-May-23

The Roy Morgan Australian Readership report for the 12 months to March 2023 shows that 11.5 million Australians aged 14+ (53.4%) now read print magazines, up 5.1 per cent on a year ago. This market broadens to 15 million Australians aged 14+ (69.9%) who read magazines in print or online either via the web or an app, a small drop of 2.5 per cent from a year ago. Print readership increased for 15 of 17 magazine categories compared to a year ago. The readership increases occurred as Australians enjoyed a considerable easing of restrictions following the extensive lockdowns of 2021; most COVID-19 restrictions were lifted by October 2022. Better Homes & Gardens is still Australia’s most widely read paid magazine with print readership of 1,792,000, up 17.2 per cent on a year ago (the largest increase of any of the top 15 magazines), ahead of the Australian Women’s Weekly on 1,309,000, up 8.8 per cent. These are the latest findings from the Roy Morgan Single Source survey of 65,863 Australians aged 14+ in the 12 months to March 2023.

CORPORATES
ROY MORGAN LIMITED

Supermarkets dominate the fresh bread market but Bakers Delight captures an out-sized share of the dollars spent

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Original article by Roy Morgan
Market Research Update – Page: Online : 17-May-23

Research by Roy Morgan shows that Woolworths and Coles accounted for 60.4% of the total dollars spent in Australia’s $2.5 billion fresh bread market in the year to December 2022. The combined market share of the two supermarket giants is down from 51.9% in 2018, when the fresh break market was worth $2.9bn. Woolworths has retained its title as Australia’s largest retailer of fresh bread, with a market share of 30.6%, just ahead of Coles on 29.8%. Some 39.1% of fresh bread buyers now shop at Woolworths in an average week, while 37.6% shop at Coles; this is well ahead of Aldi (10.1%), Baker’s Delight (8%) and IGA (6.3%). These results are from the Roy Morgan Single Source survey of over 60,000 people per annum, including over 35,000 grocery buyers.

CORPORATES
ROY MORGAN LIMITED, WOOLWORTHS GROUP LIMITED – ASX WOW, COLES GROUP LIMITED – ASX COL, ALDI STORES SUPERMARKETS PTY LTD, BAKER’S DELIGHT HOLDINGS LIMITED, IGA

Women are (slowly) closing the superannuation gap

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Original article by Roy Morgan
Market Research Update – Page: Online : 19-Apr-23

New research from Roy Morgan shows that over the last decade, women have been closing the ‘gender superannuation gap’ on men both for ownership levels and average balances. In 2012 only 66.2% of females had super, compared with 74.8% of males – a gap of 8.6% points. The gap has since been reduced to 3.9% points, with 70.9% of females now having super compared with 74.8% of males. Meanwhile, the average super balance for females has grown faster than males since 2012. Over the last decade the average super balance of females grew by 38% (to $154k), compared to males with an increase of 26% (to $216k). These are the latest results from Roy Morgan’s Single Source survey, which is based on in-depth personal interviews conducted with over 500,000 Australians over the last decade, including over 300,000 with superannuation.

CORPORATES
ROY MORGAN LIMITED

Telecommunications industry overtakes Social Media as the most distrusted industry

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Original article by Roy Morgan
Market Research Update – Page: Online : 5-Apr-23

For the first time since Roy Morgan began measuring trust and distrust in 2018, the telecommunications industry has emerged as the most distrusted industry in the entire economy, usurping the unenviable position from the social media industry. The recent woes of the telco industry have been driven primarily by the toxic levels of distrust that Optus experienced in the wake of its highly publicised data breach in September 2022. In the 12 months to February, Optus was the second most distrusted brand in the economy, with Telstra the third most distrusted. Facebook remains the most distrusted brand in the country despite slightly lower levels of distrust in recent months; however, Optus is closing in on the social media giant. The travel and tourism industry has also taken a fall in the industry Net Trust rankings, falling from 10th position to 13th, and now recording more distrust than trust. The industry has been brought down by heightened distrust of Qantas, which has faced negative press coverage over the past year. Qantas has fallen into Net Distrust territory for the first time this month, recording more distrust than trust. Insurance was the other industry to fall in the rankings, contributed to by continued high levels of distrust in Medibank, which is now the 7th most distrusted brand in the economy. The insurance industry is now more distrusted than the gambling industry.

CORPORATES
ROY MORGAN LIMITED, SINGTEL OPTUS PTY LTD, TELSTRA CORPORATION LIMITED – ASX TLS, FACEBOOK, QANTAS AIRWAYS LIMITED – ASX QAN, MEDIBANK HEALTH SOLUTIONS PTY LTD

Super fund satisfaction drops to 66.6% in February 2023 – down 5.4% points from record high in January 2022

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Original article by Roy Morgan
Market Research Update – Page: Online : 22-Mar-23

New data from Roy Morgan’s Superannuation Satisfaction Report shows an overall super fund satisfaction rating of 66.6% in February 2023. This is 5.4% lower than the record high reached just over a year ago in January 2022 (72.0%). Despite the decrease over the last year superannuation satisfaction is still higher than the long-term average of 57.9% from 2007-2023, and also higher than at any time prior to the pandemic years of 2021-22 when the measure was at record highs. However, superannuation satisfaction is now at its lowest since December 2020 (64.8%). Customer satisfaction for Industry Funds has declined by 6.3% points since January 2022 to 67.9% – the largest decline for any of the super fund categories; the customer satisfaction of Retail Funds has declined by 5.6% points to 61.3%. Unisuper and HESTA now have the highest customer satisfaction ratings among Industry Funds, ahead of AustralianSuper and HOSTPLUS. The highest-placed Retail Super Fund is Macquarie, followed by MLC, OnePath and Colonial First State. The report’s findings are from Roy Morgan Single Source, Australia’s most trusted consumer survey, compiled by in-depth interviews with over 60,000 Australians each year.

CORPORATES
ROY MORGAN LIMITED

Mortgage stress increases to its highest since April 2012 with 24.9% of mortgage holders now At Risk

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Original article by Roy Morgan
Market Research Update – Page: Online : 1-Mar-23

New research from Roy Morgan shows that an estimated 1.19 million mortgage holders (24.9%) were ‘At Risk’ of ‘mortgage stress’ in the three months to January 2023. This period encompassed two interest rate increases of 0.25%. The proportion of mortgage holders now considered ‘At Risk’ of mortgage stress is the highest since June 2012 and is now significantly above the long-term average of 22.8% stretching back to early 2007. The number of Australians ‘At Risk’ of mortgage stress has increased by 486,000 over the last year. However, despite the sharp increase in the level of mortgage stress the overall number remains well below the high reached during the Global Financial Crisis in early 2009 of 35.6% (1,455,000 mortgage holders). Meanwhile, the number of mortgage holders considered ‘Extremely At Risk’, has increased to 710,000 (15.4%), which is slightly above the long-term average over the last 15 years of 659,000 (15.9%). These are the latest findings from Roy Morgan’s Single Source Survey, based on in-depth interviews conducted with over 60,000 Australians each year, including over 10,000 owner-occupied mortgage-holders.

CORPORATES
ROY MORGAN LIMITED

An exceptional 12 magazine categories enjoy growth over the last year led by Food & Entertainment, General Interest, Home & Garden, Health & Family, Women’s Fashion and Women’s Lifestyle – all with readership up on 2021

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Original article by Roy Morgan
Market Research Update – Page: Online : 1-Mar-23

The Roy Morgan Australian Readership report for the 12 months to December 2022 shows that 11.3 million Australians aged 14+ (52.8%) read print magazines, up 1.7 per cent on a year ago. This market broadens to 15 million Australians aged 14+ (70.3%) who read magazines in print or online either via the web or an app, a small drop of 3.6 per cent from a year ago. There were increases in print readership for over two-thirds of the 17 magazine categories during 2022, a year during which COVID-19 restrictions eased considerably following the extensive lockdowns of 2021. The most widely read category of Food & Entertainment magazines increased its print readership by 1.6 per cent to 7,233,000 ahead of General Interest magazines with a readership of 4,131,000, up 1.2 per cent. Exactly half of the top 10 most widely read magazines increased their print readership over the last year, as well as 12 out of the top 25. Better Homes & Gardens is still Australia’s most widely read paid magazine with print readership of 1,689,000, up 4.2 per cent on a year ago, ahead of the Australian Women’s Weekly on 1,258,000. These two magazines continue to be the only two paid magazines with a readership of over 1 million. Australia’s two most widely read free magazines are Coles magazine with a print readership of 4,865,000 just ahead of Fresh Ideas (from Woolworths) with a readership of 4,798,000, up 3.3 per cent. These are the latest findings from the Roy Morgan Single Source survey of 65,928 Australians aged 14+ in the 12 months to December 2022.

CORPORATES
ROY MORGAN LIMITED