M6950 Market Research and Statistical Services

Four in five shoppers believe buying Australian-made is important

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Original article by Roy Morgan
Market Research Update – Page: Online : 28-Feb-23

New research by Roy Morgan shows that 86 per cent of Australians say that buying Australian-made products is important to them. Only 2% said that buying Australian-made is not important to them. Meanwhile, 67% stated in the survey that they ‘often’ or ‘always’ buy Australian-made products, citing supporting local jobs and the economy as their reason for doing so, followed by the quality or reliability of Australian-made products. Some 35% of respondents also claimed to purchase more Australian-made products now than before the pandemic. The survey also found that 99% of Australians aged 18+ are aware of the Australian Made logo, with the logo having the highest recognition of any certification mark in Australia. Trust in the Australian Made logo is also high; 93% of Australians are confident that products displaying the mark are made or grown in Australia.

CORPORATES
ROY MORGAN LIMITED

ThinkNewsBrands and Roy Morgan Total News figures show 20.6 million Australians over the age of 14 engage with news every month

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Original article by Roy Morgan
Market Research Update – Page: Online : 28-Feb-23

The latest release of Total News readership shows a slight softening for news consumption for the 12 months to December 2022, down 0.5 per cent compared to the same period in 2021, with 20.6 million Australians continuing to consume news in a four-week period. The readership figures, produced by Roy Morgan for ThinkNewsBrands, show that Total News reaches 97 per cent of the population over the age of 14. Total News represents all news brands across print and digital, as well as standalone news websites. Australia’s trusted masthead brands continue to command large audiences, while Total News continues to engage audiences across all age groups, including the hard-to-reach under-40s.

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ROY MORGAN LIMITED, THINKNEWSBRANDS

Pre-Christmas retail sales hit record high of $66.8 billion – within 1.2% of Roy Morgan’s forecast

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Original article by Roy Morgan
Market Research Update – Page: Online : 22-Feb-23

Roy Morgan’s 2022 Christmas retail sales forecast conducted in conjunction with the Australian Retailers Association (ARA) of $66 billion seasonally adjusted for the key pre-Christmas retailing period was within 1.2% of the actual record seasonally adjusted retail sales result of $66.8 billion – the most accurate forecast since the COVID-19 pandemic struck Australia early in 2020. Even more impressive were Roy Morgan’s retail sales forecasts covering ‘Non-Food’ categories, which cover about 60% of total retail spending. Roy Morgan had predicted that total spending in ‘Non-Food’ categories would amount to $40.6 billion (up 7.8% on a year ago); the final spending across these categories came in at $40.6 billion, an exact match and also in line with the ABS December quarter CPI figures. Forecast spending in the Food category was $25.4 billion, slightly lower than the actual result of $26.2 billion. The difference in this category was heavily impacted by significant flooding events in much of eastern Australia, which led to unexpected inflationary pressures across several key food and grocery items.

CORPORATES
ROY MORGAN LIMITED, AUSTRALIAN RETAILERS ASSOCIATION, AUSTRALIAN BUREAU OF STATISTICS

Supermarkets remain the most trusted while Qantas’ reputation crashes and distrust for Optus and Medibank soars

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Original article by Roy Morgan
Market Research Update – Page: Online : 8-Feb-23

Retail heavyweights have continued to lead the way in the latest Roy Morgan ‘Net Trust’ rankings. The top five most trusted brands are unchanged for a fifth straight quarter – Woolworths, Coles, Bunnings, ALDI and Kmart. The previously highly trusted Qantas has fallen from the 9th most trusted brand in the September quarter to the 40th most trusted brand in the December quarter. The brand now records only marginally more trust than distrust, whereas in the past its trust far surpassed its distrust. The September 2022 data breach has caused Optus’ Net Distrust Score to deteriorate significantly, moving from the 17th most distrusted brand in the September quarter, to the 2nd most distrusted brand in the December quarter. Medibank suffered a similar fate as a result of their own data breach in October 2022. The private health insurer was previously a trusted brand, but has now become the 14th most distrusted brand in the country. Roy Morgan data scientists analysed nominations from more than 22,000 Australians to identify the nation’s most trusted and most distrusted brands.

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ROY MORGAN LIMITED

Retailers continue to hold top spots as most trusted while Qantas, ABC, Shell, TikTok and Pfizer more distrusted this quarter in Roy Morgan’s latest Net Trust rankings

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Original article by Roy Morgan
Market Research Update – Page: Online : 21-Dec-22

Roy Morgan data scientists analysed nominations from more than 22,000 Australians to identify the nation’s 20 most trusted brands, and the 20 most distrusted brands. The Roy Morgan Net Trust rankings for the 12 months to September 2022 shows that the top five most trusted brands are unchanged for a fourth straight quarter – Woolworths, Coles, Bunnings Warehouse, ALDI and Kmart. However, Qantas has fallen three places from 6th place to become the 9th most trusted brand. The ABC has also fallen three places, from the 15th to 18th most trusted brand, although it is still the most trusted media brand. Meanwhile, Harvey Norman has entered the top five most distrusted brands for the first time, while Shell has risen four places to become the 12th most distrusted brand. TikTok jumped eight places on the distrust ladder to become the 13th most distrusted brand, joining fellow social media giants Facebook/Meta (1st) and Twitter (16th) in the top 20 most distrusted brands. The Roy Morgan Risk Monitor surveys approximately 1,800 Australians every month to measure levels of trust and distrust in more than 900 brands across 26 industry sectors.

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ROY MORGAN LIMITED

New Christmas spending forecasts swell to $66 billion as Aussies set to break new retail records

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Original article by Roy Morgan
Market Research Update – Page: Online : 7-Dec-22

The Australian Retailers Association has bumped up its pre-Christmas spending forecasts by another $2 billion, now predicting that a record $66 billion will be spent in the November to December Christmas trading period. The ARA holiday sales predictions with Roy Morgan forecast a record-breaking spend in the lead up to Christmas, which is up 6.4% on last year’s spending. Out of the states and territories, NSW, Victoria and Queensland have driven most of the projected spike in spending. New South Wales is set to record a $20.8 billion spend (up 7.7%), followed by Victoria with $17.1 billion (up 5.2%), with Queensland spending predicted to top $13.5 billion (up 6.8%). Sensory indulgence is a key theme for spending 2022, with alcohol and food topping the list of intended Christmas gift purchases for this year, followed by gift cards and toys. Men were the most likely to purchase alcohol or food, whilst women were more interested in small inexpensive gifts or novelties, clothing, shoes and sleepwear or books and music.

CORPORATES
AUSTRALIAN RETAILERS ASSOCIATION,{SPAC}ROY MORGAN LIMITED

New research shows good news in store for retail this Christmas

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Original article by Roy Morgan
Market Research Update – Page: Online : 29-Nov-22

The Christmas Gift Buying Survey by the Australian Retailers Association in collaboration with Roy Morgan shows that 59% of Australians intend to spend the same or more (12%) on Christmas gifts compared with 2021, despite growing inflationary pressures. The survey also found that the average gift purchase is $700, down slightly ($26) on last year. Australians aged 35-49 years will spend the most, committing an average of $933 to their gifts; spending for this age group is up $111 over last year. Meanwhile, the majority of Australians will continue to shop for Christmas gifts in-store, with around one-third done online (down 14% point on 2021). Only 1% of Australians say they will do 100% of their shopping online. This ARA-Roy Morgan Snap SMS survey was conducted with an Australian-wide cross-section of 2,317 Australians aged 18+ on Thursday October 20 – Monday October 24, including 1,717 who plan on buying gifts for Christmas.

CORPORATES
AUSTRALIAN RETAILERS ASSOCIATION, ROY MORGAN LIMITED

Mortgage stress increases to its highest since April 2018 with 22.6% of mortgage holders now At Risk

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Original article by Roy Morgan
Market Research Update – Page: Online : 23-Nov-22

New research from Roy Morgan shows that an estimated 1,013,000 mortgage holders (22.6%) were ‘At Risk’ of ‘mortgage stress’ in the three months to October 2022. This period encompassed two interest rate increases of 0.5% and an increase of 0.25% in early October, taking official interest rates to 2.6% – the level since August 2013. Since then, there has been another interest rate increase of 0.25% in November. Despite these interest rate increases the proportion of mortgage holders considered ‘At Risk’ of mortgage stress is well below the high reached during the Global Financial Crisis in early 2009 of 35.6% (1,455,000 mortgage holders). The number of mortgage holders now considered ‘At Risk’ is now just below the long-term average over the last 15 years of 22.8%. Meanwhile, the number of mortgage holders considered ‘Extremely At Risk’ increased to 619,000 (14.4%) in the three months to October, which remains clearly below the long-term average over the last 15 years of 659,000 (15.9%). These are the latest findings from Roy Morgan’s Single Source Survey, based on in-depth interviews conducted with over 60,000 Australians each year including over 10,000 owner-occupied mortgage-holders.

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ROY MORGAN LIMITED

Roy Morgan Trusted Brand Awards 2022: Australia’s most trusted brands in five key services and communications industries

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Original article by Roy Morgan
Market Research Update – Page: Online : 16-Nov-22

Roy Morgan presented the inaugural Roy Morgan Trusted Brand Awards for 2022 in mid-October. Victoria-based ISP Aussie Broadband has taken out the inaugural award in the telecommunications category ahead of iiNet and TPG, and it has been Australia’s ‘Most Trusted Brand in Telecommunications’ since December 2020. The Salvation Army has won the inaugural ‘Most Trusted Brand in Charities’ Award after regaining top position in the category in June 2021. The excellent performance of Australia Post in dealing with the challenges of staff shortages caused by the pandemic and record high parcel deliveries, has been recognised in its victory in the ‘Most Trusted Brand in Services’ category, ahead of fellow finalists Wesfarmers and Choice. There was never much doubt which brand would emerge as the ‘Most Trusted Media Brand’, with the ABC leading this category since the inception of the survey four years ago. Meanwhile, Australia’s national research organisation the CSIRO is the inaugural winner of the ‘Most Trusted Brand in Government Services’ for 2022. The CSIRO has led the category for over two years and was one of only two finalists in the category to score a positive Net Trust Score – the other being Medicare in second place.

CORPORATES
ROY MORGAN LIMITED, AUSSIE BROADBAND LIMITED – ASX ABB, SALVATION ARMY, AUSTRALIA POST, AUSTRALIAN BROADCASTING CORPORATION, CSIRO

NAB is the most trusted agribusiness bank among farmers, followed by Rural Bank and Rabobank

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Original article by Roy Morgan
Market Research Update – Page: Online : 14-Nov-22

A special Roy Morgan Agribusiness Brand Trust Survey of Australian farmers measured trust and distrust in the nation’s agricultural sector. National Australia Bank has emerged as the most trusted bank in the agribusiness sector in 2022, with farmers commending NAB for maintaining good relationships with farmers, for their reliability, good service and high standards. Farmers also trusted Rural Bank and Rabobank for their commitment to customer relationships, as well as their good service and reliability. Trust towards individual agribusiness banks varied by farmer demographics, with Rural Bank and Rabobank receiving high trust scores among Victorian farmers, while ANZ was most trusted in South Australia. Dairy farmers were more trusting of agribusiness banks overall, with all six banks measured in the survey recording higher Net Trust Scores among this group of farmers. Rural Bank and Rabobank were more trusted among wool farmers. The results of the Roy Morgan Farmer Agribusiness Brand Trust Survey Report are based on detailed interviews with 1,230 Australian farmers conducted during June and July 2022.

CORPORATES
ROY MORGAN LIMITED, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB, RURAL BANK LIMITED, RABOBANK AUSTRALIA LIMITED, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ