M6950 Market Research and Statistical Services

Consumer spending for the Spring Racing Carnival to reach $1.6 billion

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Original article by Roy Morgan
Market Research Update – Page: Online : 28-Oct-22

New research from the Australian Retailers Association in collaboration with Roy Morgan shows that over 1.5 million people plan to attend a Spring Racing Carnival event trackside this year. More than 1.9 million Australians plan to attend events not on the track, such as in restaurants or other hospitality venues. People celebrating the Spring Racing Carnival will spend an average amount of $1,076 on themselves, totalling $1.6 billion in spending. Meanwhile, 52% of people say they are spending the same or more than they did last year on their Spring Racing Carnival celebrations. A new dress or suit is the most common consumer purchase (mentioned by 68% of people planning to attend a Spring Racing Carnival event), followed by a hat/fascinator (35%), a pair of shoes (31%) and jewellery (26%). The ARA-Roy Morgan Snap SMS survey was conducted with an Australia-wide cross-section of 1,694 Australians aged 18+ on Friday September 30 to Tuesday October 4.

CORPORATES
ROY MORGAN LIMITED, AUSTRALIAN RETAILERS ASSOCIATION

Solar Energy Systems on households have more than doubled since 2018 – now at nearly a third of all households (32.3%)

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Original article by Roy Morgan
Market Research Update – Page: Online : 19-Oct-22

The latest Roy Morgan research shows that over 3.2 million Australian households (32.3% of all households) owned a Solar Energy System in the year to June 2022, up from only 1.32 million (14%) in the year to June 2018. There were big increases in ownership of Solar Energy Systems in 2019 and 2020, although growth has levelled off over the last two years as the penetration of Solar Energy Systems approached one-third of all households. On a State-by-State basis there are more households in NSW (885,000) with Solar Energy Systems than anywhere else followed by Queensland (756,000), Victoria (728,000), WA (439,000) and SA (332,000). SA and WA have the highest rates of Solar Energy System penetration – over 40% of households. The ownership rates are significantly lower in South-Eastern Australia with under a third of households in Tasmania (30.2%), Victoria (27.7%) and New South Wales (26.6%) owning Solar Energy Systems. A primary reason which explains the lower rates of households with Solar Energy Systems in NSW and Victoria is the higher density living and far higher number (and proportion) of apartments, flats, units, semi-detached terraces and townhouses.

CORPORATES
ROY MORGAN LIMITED

A majority of Australians have no trust in telcos

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Original article by Roy Morgan
Market Research Update – Page: Online : 12-Oct-22

A special Roy Morgan telecommunications industry Trust Survey asked Australians about the telecommunications companies they trust and distrust, and what worried them about the recent data breach at Optus. The survey reveals that the data breach has driven distrust across the industry, with a majority of Australians indicating that they have either no trust in any telco or that they distrust all telcos. Unsurprisingly, Optus is currently the most distrusted telecommunications brand in Australia with more people now saying they distrust Optus than trust, which is a substantial difference to what was seen in the recent Roy Morgan Risk Report of August 2022 which had only a marginal Net distrust score. The normally deeply distrusted Telstra appears to have been the main beneficiary, with results indicating that more respondents say that they trust Telstra compared to those who distrust the brand. We also asked respondents what worries them about the Optus data breach; what is clear from the responses is that the data breach has made Australians highly aware and concerned about the risks of data piracy and privacy in general. This special Roy Morgan Snap SMS survey was conducted with an Australia-wide cross-section of 1,241 Australians aged 18+ on September 28-29, 2022.

CORPORATES
ROY MORGAN LIMITED, SINGTEL OPTUS PTY LTD, TELSTRA CORPORATION LIMITED – ASX TLS

Mortgage stress is growing in 2022 and set to rise further as the RBA continues to increase interest rates

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Original article by Roy Morgan
Market Research Update – Page: Online : 21-Sep-22

New research from Roy Morgan shows that an estimated 854,000 mortgage holders (19.4%) were ‘At Risk’ of ‘mortgage stress’ in the three months to July 2022. This period encompassed the first three interest rate increases from the Reserve Bank. The good news is that the proportion of mortgage holders considered to be ‘At Risk’ of mortgage stress in mid-2022 is well below the high reached during the Global Financial Crisis in early 2009 of 35.6% (1,455,000 mortgage holders) and below the average of the last decade of 20.8% (904,000). Meanwhile, only 12.7% (542,000) of mortgage holders were considered to be ‘Extremely At Risk’ of mortgage stress in the three months to July 2022, below the average of the last decade of 13.9% (585,000 mortgage holders). These are the latest findings from Roy Morgan’s Single Source Survey, based on in-depth interviews conducted with over 60,000 Australians each year, including over 10,000 owner-occupied mortgage-holders.

CORPORATES
ROY MORGAN LIMITED

Inflation and soaring costs pose the biggest challenge to Australian farmers, ahead of weather conditions and labour shortages

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Original article by Roy Morgan
Market Research Update – Page: Online : 21-Sep-22

A special Roy Morgan Survey of Australian farmers shows that the biggest challenges currently facing them are inflation and rising costs, weather, staffing issues, economic uncertainty and biosecurity. Some 26% of Australian farmers identified inflation and costs among their biggest current challenges, while 19% mentioned the weather. There were notable differences across Australian States and Territories, with weather the number one issue in the flood-affected states of New South Wales and Queensland, and inflation and costs the number one issue elsewhere. Another important challenge is staffing issues, mentioned by 13% of farmers. Australia’s closed borders over the past two years have meant many of the young working holiday-makers from Europe, North America and elsewhere who often spend time working on farms as part of their visa requirements have not been able to enter the country until recently. The results of the Roy Morgan Farmer Agribusiness Survey are based on 1,230 interviews with Australian farmers aged 18+ conducted online during June and July 2022.

CORPORATES
ROY MORGAN LIMITED

Six magazine categories enjoy growth over the last year led by Health & Family, Food & Entertainment, Women’s Lifestyle and Motoring – all with readership up on 2021

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Original article by Roy Morgan
Market Research Update – Page: Online : 24-Aug-22

The Roy Morgan Australian Readership report for the 12 months to June 2022 shows that 11 million Australians aged 14+ (52.1%) read print magazines, down 0.9% on a year ago. This market broadens to 14.7 million Australians aged 14+ (69.5%) who read magazines in print or online either via the web or an app, a small drop of 3.1 per cent from a year ago. There were increases in print readership for six of the 17 magazine categories over the last year, despite the easing of COVID-19 restrictions allowing Australians to spend their money more widely so far during 2022. Nearly half of the top 10 most widely read magazines increased their print readership over the last year, as did eight out of the top 25. Better Homes & Gardens is Australia’s most widely read paid magazine with print readership of 1,574,000 (ahead of the Australian Women’s Weekly with a print readership of 1,202,000). Australia’s two most widely read free magazine is Coles magazine with a print readership of 4,829,000 – just ahead of Fresh Ideas (from Woolworths) with a readership of 4,725,000 (up 2.8 per cent). These are the latest findings from the Roy Morgan Single Source survey of 65,321 Australians aged 14+ in the 12 months to June 2022.

CORPORATES
ROY MORGAN LIMITED

Apple, Samsung, ABC and Wesfarmers among the big improvers in Roy Morgan’s latest Net Trust rankings

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Original article by Roy Morgan
Market Research Update – Page: Online : 24-Aug-22

Roy Morgan data scientists have analysed nominations from more than 21,000 Australians to identify the nation’s 20 most trusted brands, and the 20 most distrusted brands. Retailers continue to dominate the most trusted brands. The top five most trusted brands in June 2022 were Woolworths, Coles, Bunnings Warehouse, ALDI and Kmart – all unchanged at the top of the rankings for three straight quarters. However, there were big improvers in the Top 20, led by Apple (which was up two places to seventh), Samsung (up two places to 13th), the ABC (up two places to 15th) and JB Hi-Fi (up one place to 17th). Wesfarmers also entered the top 20 for the first time. Meanwhile, BP has entered the top 20 list of Australia’s most distrusted brands, while brands including News Corp, Rio Tinto, Nestle, McDonald’s, Optus, AGL, BP and Uber all experienced rising distrust rankings during the year ending June 2022. The Roy Morgan Risk Monitor surveys approximately 1,800 Australians every month to measure levels of trust and distrust in more than 900 brands across 26 industry sectors.

CORPORATES
ROY MORGAN LIMITED

Australian alcohol consumption declines from pandemic highs of 2021, but consumption of RTDs at a record high

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Original article by Roy Morgan
Market Research Update – Page: Online : 17-Aug-22

New data from Roy Morgan’s Alcohol Consumption Report shows that 13,603,000 Australians (67.9%) aged 18+ consumed alcohol in an average four-week period in the year to June 2022, down 1.8% from a pandemic high of 13,908,000 (69.7%) a year earlier. The standout alcoholic beverage over the last year as we emerged from the pandemic lockdowns of 2020-21 has been Ready-to-drinks (RTDs); some 3,349,000 Australians (16.7%) consumed RTDs in the year to June, an increase of 3.2% points (+680,000). The most popular alcohol is still wine, but the number of Australians drinking wine fell to 8,938,000 (44.6%), a decrease of 1.7% points (-297,000) from a year ago. Beer has also lost ground from its pandemic highs with 6,666,000 Australians (33.3%) now drinking beer, down 2.3% points (-428,000) on a year ago. Spirits are clearly the third favourite type of alcohol with 6,083,000 Australians (30.4%) now drinking spirits, down 2.8% points (-538,000) on mid-2021. The findings are from the Roy Morgan Single Source survey, Australia’s most trusted and comprehensive consumer survey, derived from in-depth interviews with over 60,000 Australians each year.

CORPORATES
ROY MORGAN LIMITED

Meal delivery services now used by over 7 million Australians after strong growth during the pandemic

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Original article by Roy Morgan
Market Research Update – Page: Online : 10-Aug-22

New research from Roy Morgan shows that over 7 million Australians aged 14+ (33.4%) now use a meal delivery service in an average three months, up from 3.6 million (16.9%) in early 2020. Uber Eats is again the clear market leader used by 3.5 million Australians, up from 2.3 million in early 2020. The use of meal delivery services grew rapidly over the last two years of extended lockdowns around much of the country – and especially in the two largest States of New South Wales and Victoria. A look at the different generations shows that Millennials (born 1976-1990) and now aged from 31-46 years old, are the most likely to use a meal delivery service. Now 45.8% of Millennials use a meal delivery service in an average three months, more than doubling their usage since early 2020 (+24% points). Just behind is Generation Z (born 1991-2008), with 43% (up 17% points from early 2020) now using meal delivery services in an average three months. Some 29.6% of people in Generation X now use meal delivery services, more than doubling from 14.4% in early 2020. The use of meal delivery services drops off sharply in the older generations aged over 60. Under one-in-six Baby Boomers (15.9%, up 8.5% points from early 2020) and only 12.3% (up 7.4% points) of Pre-Boomers used one of the services.

CORPORATES
ROY MORGAN LIMITED

Chinese-made clothes, electrical goods, mobile phones, footwear, and sporting goods lose favour among Australians

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Original article by Roy Morgan
Market Research Update – Page: Online : 22-Jun-22

New research by Roy Morgan shows that Australians are less likely than pre-pandemic to buy products across a wide range of industries if they know the product is ‘Made in China’. The largest declines were for clothes, electrical goods, mobile phones, footwear and sporting goods, with preference for these products falling between 2%-6% points during the pandemic years of 2020-21. Clothes are still the most ‘popular’ product for Australians that is ‘Made in China’. However, in March 2022 only 25% of Australians said they would be more likely to buy clothes if they knew the clothes were ‘Made in China’, down 4% points from March 2020. The same trend was evident for Chinese-made electrical goods, with 23% (down 5% points from 2020) of Australians saying they’d be more likely to buy the product if they knew it was ‘Made in China’, mobile phones on 21% (down 6%), footwear on 17% (down 5%) and sporting goods on 15% (down 2%). These results are from the Roy Morgan Single Source survey, derived from comprehensive in-depth interviews with over 1,000 Australians each week and around 60,000 Australians per year.

CORPORATES
ROY MORGAN LIMITED