M6950 Market Research and Statistical Services

Tennis, cycling and socio-economic advantage

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 1-Jul-15

A Roy Morgan Single Source survey has found that 6.8 million Australians aged 14+ watch tennis on TV almost always or occasionally. The survey, which was carried out in the year to March 2015, also shows that 25 per cent of them are from the affluent AB socio-economic quintile, while the least well-off E and FG quintiles each account for 18% of tennis viewers. Meanwhile, 3.8 million Australians watch cycling on TV, with the AB quintile comprising 28 per cent of viewers. The survey also shows that 33 per cent of Australians who play tennis are in the AB quintile, as are 30 per cent of Australians who cycle.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Analyse Media Spend by Helix Personas

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 30-Jun-15

Roy Morgan Research has partnered with BigDatr to profile every advertising campaign by Helix Personas, Roy Morgan’s geo-digital psychographic segmentation. BigDatr monitors the highly-competitive Australian advertising landscape to empower marketers with an ability to visually analyse when and where their advertising investments are placed. BigDatr also tracks competing brands so a brand owner can see where their competitors are advertising and the message they are using. Helix Personas is now integrated into the BigDatr platform, which allows marketers to quickly compare the targeted audience brief against what has actually been delivered. It also allows advertisers and their agencies to compare who they are targeting versus their competitors.

CORPORATES
ROY MORGAN RESEARCH LIMITED, BIG DATR PTY LTD

Consumer satisfaction with banks equals record high in May but age groups differ

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 29-Jun-15

A Roy Morgan Research Consumer Banking Satisfaction Report shows that the satisfaction level of the personal customers of Australia’s banks rose by 0.1 per cent to 82.9 per cent in May 2015, equal to the 20-year high. The Commonwealth Bank had the highest customer satisfaction rating of the four major banks, at 82.5 per cent, but Westpac was the top-rated bank in terms of main financial institution (84.2 per cent). The survey also shows that the 70+ age group has the highest level of customer satisfaction at 88.8 per cent, while the 35-59 age group has the lowest level of satisfaction, at 80 per cent.

CORPORATES
ROY MORGAN RESEARCH LIMITED, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, WESTPAC BANKING CORPORATION – ASX WBC, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB, TEACHERS MUTUAL BANK LIMITED

Are jet skis just aquatic motorbikes?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 26-Jun-15

A Roy Morgan Single Source survey has found that 7.3 per cent of Australian households owned a motorbike in the year to March 2015, compared with 7.1 per cent five years earlier (an increase of just over 60,000). Some 116,000 people plan to buy a motorbike in the next 12 months. Meanwhile, 32.8 per cent of households own at least one bicycle, about 100,000 more than five years ago, and 410,000 Australians say they are in the market for a new bike. The survey also shows that 38,000 households own a jet ski, while 51,000 people say they intend to buy one in the next 12 months – and 21,000 of them are also planning to buy a motorbike.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Kicking Matilda: women’s soccer in Australia

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 24-Jun-15

A Roy Morgan Single Source survey has found that the number of Australian women aged 14+ playing football (soccer) either regularly or occasionally rose from 373,000 to 378,000 between April 2010 and March 2015. The number of teenage girls aged 14-17 who play the sport rose from 131,000 to 141,000, boosted primarily by an increase in those who play regularly (78,000, up from 45,000). Participation among young women aged 18-24 remained static at 97,000, but lost ground among the 25-34 age bracket, with only 73,000 taking part in the year to March 2015 (down from 94,000 five years earlier). Football appears to be catching on among women aged 35-49, with participation numbers rising from 43,000 to 56,000.

CORPORATES
ROY MORGAN RESEARCH LIMITED, MATILDAS

Over two thirds of Facebook’s users (and over half of YouTube’s) now visiting via mobile devices

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 22-Jun-15

A Roy Morgan Single Source survey has found that almost 13 million Australians aged 14+ visited Facebook in an average four weeks in the year to March 2015, which is 10 per cent higher than in the year to March 2013. Some 68 per cent used a mobile device for some or all of their visitation, up from 45 per cent of total visitors two years ago. Meanwhile, the number of Australians who only use a computer to visit Facebook in an average four weeks has fallen from 6,456,000 in 2013 to 4,162,000 in 2015. There has been a similar shift to mobile devices among YouTube visitors in the last two years, although the majority of visitors to eBay still do so using a computer.

CORPORATES
ROY MORGAN RESEARCH LIMITED, FACEBOOK INCORPORATED, YOUTUBE INCORPORATED, EBAY INCORPORATED

The ALDI effect: Australia’s changing supermarket scene

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 22-Jun-15

A Roy Morgan Single Source survey has found that German supermarket chain ALDI has increased its share of the Australian market from 3.1 per cent to 11.6 per cent over the last 10 years. The survey also shows that n 35.1 per cent of Australian grocery buyers aged 14+ shop at ALDI in an average four weeks, including more than 47 per cent of grocery buyers in both Victoria and New South Wales. Roy Morgan Research CEO Michele Levine says with the planned entry of Lidl to Australia, supermarkets are likely to focus more on customers than ever – understanding who they are, their needs and drives, and how to communicate with them and engage their loyalty.

CORPORATES
ROY MORGAN RESEARCH LIMITED, ALDI STORES SUPERMARKETS PTY LTD, LIDL GMBH & CO KG, COLES GROUP LIMITED, WOOLWORTHS LIMITED – ASX WOW, IGA

Business satisfaction with banks shows small improvement in May

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 18-Jun-15

A Roy Morgan Business Single Source survey has found that the satisfaction level of Australian business banking customers rose by 0.2 per cent to 65.8 per cent in May 2015. However, it remains well below the peak of 69.6 per cent in November 2014. Westpac still has the highest customer satisfaction rating among business customers of the four major banks, at 68.2 per cent, ahead of National Australia Bank (64.9 per cent). Meanwhile, smaller banks continue to outperform the "big four", with Bendigo Bank boasting a business customer satisfaction rating of 81.1 per cent.

CORPORATES
ROY MORGAN RESEARCH LIMITED, WESTPAC BANKING CORPORATION – ASX WBC, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, BENDIGO BANK, SUNCORP BANK, MACQUARIE BANK LIMITED – ASX MBL

How Australia’s cities are changing: which are richer, trendier, ageing, battling or more family-friendly

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 18-Jun-15

Roy Morgan Research has integrated new suburb-by-suburb population estimates from the Australian Bureau of Statistics into Helix Personas. This shows that Sydney has gained around 230,000 people (for total growth of five per cent) over the three years to June 2014. Some 82,544 of these new residents are high-income, educated and successful home-owners in the Leading Lifestyles community. Melbourne’s biggest proportional growth was among two distinct types of people: high-spending hipsters and outer suburban young parents. Perth was the fastest-growing city overall, with 10% more residents than in 2011, while Brisbane and Adelaide recorded population growth of six per cent and three per cent respectively.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIAN BUREAU OF STATISTICS

Australian families are happy campers and ‘Grey Nomads’ are real

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 17-Jun-15

A Roy Morgan Single Source survey has found that 7.3 per cent of Australians aged 14+ who took a domestic holiday in the year to March 2015 opted for camping in a tent. Likewise, six per cent stayed in a caravan, campervan or motorhome, 34.1 per cent stayed with friends or relatives and 28.3 per cent stayed at a hotel or motel. The survey also shows that Australians under the age of 50 are more likely than their older counterparts to have stayed in a tent on their last holiday, and those in the 50+ age bracket are more likely to have stayed in a caravan or campervan.

CORPORATES
ROY MORGAN RESEARCH LIMITED