M6950 Market Research and Statistical Services

Guidebooks still a valuable travel resource

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 22-Jul-15

A Roy Morgan Single Source survey has found that 12.9 million Australians aged 14+ took at least one domestic and/or overseas holiday in the year to March 2015. Some 3.7 per cent (or just over 480,000 people) used a guidebook on their last trip, down from 6.3 per cent a decade ago. Meanwhile, 1.8 per cent of Australians whose last holiday was domestic used a guidebook, compared with 12.1 per cent of Australians whose last holiday was overseas. The survey also shows that solo travellers (19.3 per cent) are most likely to use a guidebook on an overseas holiday.

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ROY MORGAN RESEARCH LIMITED

Betting on the AFL a supporter’s game

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 22-Jul-15

A Roy Morgan Single Source survey has found that 2.1 per cent of Australians aged +18 placed a bet on an Australian Football League (AFL) match in person or online in the year to March 2015. This compares with 1.3 per cent in the year to March 2005. The survey also shows that 13.4 per cent of paid-up members of an AFL team bet on matches, while five per cent of people who support an AFL team placed a bet on a match in the last year. Melbourne Demons, North Melbourne Kangaroos and Fremantle Dockers supports are most likely to bet on AFL matches.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIAN FOOTBALL LEAGUE, MELBOURNE FOOTBALL CLUB, KANGAROOS FOOTBALL CLUB, FREMANTLE DOCKERS FOOTBALL CLUB, GOLD COAST FOOTBALL CLUB LIMITED, GREATER WESTERN SYDNEY FOOTBALL CLUB

That’s the spirit: Gin wins drinkers of all ages

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 21-Jul-15

A Roy Morgan Single Source survey has found that just over 1.1 million Australians aged 18+ drank vodka in an average four-week period (excluding in ready-to-drink beverages) in the year to March 2015. This is virtually unchanged compared with five years ago, despite overall population growth. Meanwhile, the average number of monthly gin drinkers nationwide has grown from 633,000 in the year to March 2010 to 860,000. However, the number of people who drink white rum has fallen from 446,000 in 2010 to 324,000, and tequila consumption is down from 336,000 to 312,000.

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ROY MORGAN RESEARCH LIMITED

PureProfile raises $12 million to buy Sparc ahead of IPO

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Original article by Rose Powell
The Australian Financial Review – Page: 18 : 20-Jul-15

Market research firm PureProfile expects to post revenue of $A20.6m in 2015 and $A28.1m in 2016. The firm is slated to list on the Australian sharemarket on 29 July 2015, following a $A12m IPO. Proceeds of the float will be used to expand the PureProfile business, which is based on paying consumers to complete surveys online. PureProfile will also acquire a media trading company called Sparc and open an office in New Zealand.

CORPORATES
PUREPROFILE LIMITED – ASX PPL, SPARC MEDIA, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, WALT DISNEY COMPANY, FITNESS FIRST AUSTRALIA PTY LTD, BLUE OCEAN EQUITIES PTY LTD

Buying car parts and accessories online

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 15-Jul-15

A Roy Morgan Single Source survey has found that 40 per cent of Australians aged 14+ (or 7.7 million people) made at least one purchase via the internet in an average four weeks during the year to March 2015. This compares with 5.3 million in March 2011. The survey also shows that the number of Australians who have bought an automotive product online in an average four weeks has risen from 219,000 to 306,000 over this period. Meanwhile, people who regard themselves as "as a bit of a car enthusiast" are almost 200 per cent more likely than the average Australian to buy auto parts online in an average four weeks.

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ROY MORGAN RESEARCH LIMITED

Going Dotti for Zara: Australia’s fashion retail scene offers the best of both worlds

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 15-Jul-15

A Roy Morgan Single Source survey has found that just over 10.5 million Australians aged 14+ buy at least one item of clothing in an average four-week period. The survey, which was carried out in the year to March 2015, also shows that Swedish mega-chain H&M is the most popular, with 143,000 Australian shoppers in any given four weeks. It is followed by Australian boutique Forever New (108,000 shoppers ) and Spanish giant Zara (106,000). Meanwhile, Cue customers are the biggest spenders, with a mean spend of $A165 per visit.

CORPORATES
ROY MORGAN RESEARCH LIMITED, HENNES OCH MAURITZ AB, FOREVER NEW CLOTHING PTY LTD, ZARA, CUE CLOTHING COMPANY, UNIQLO COMPANY LIMITED, TOPSHOP, ESPRIT AUSTRALIA PTY LTD, THE GAP INCORPORATED, SUPRE PTY LTD, SPORTSGIRL, DOTTI

Grated, sliced and block: home brands the Big Cheese

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 14-Jul-15

A Roy Morgan Single Source survey has found that 84 per cent of Australian grocery buyers (or 11.8 million people) purchase cheese in an average four weeks. The survey, which was carried out in the year to March 2015, also shows that 9.4 million grocery buyers purchase block cheese in an average four-week period, with supermarket brands (2.3 million buyers) and Bega (2.2 million) being the most popular. Meanwhile, just over 6.3 million Australians buy grated/shredded cheese in an average four weeks, and 5.4 million purchase sliced cheese. Supermarket brands are also the most popular among buyers of both grated/shredded and sliced cheese.

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ROY MORGAN RESEARCH LIMITED, BEGA CHEESE LIMITED – ASX BGA, KRAFT FOODS (AUSTRALIA) LIMITED

Netflix adds another 400,000 Australians in June – now up over 1.42 million

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 14-Jul-15

A Roy Morgan Single Source survey has found that 1.42 million Australians aged 14+ in 559,000 homes had a Netflix subscription in June 2015. The survey also shows that 8.4 per cent of households with fixed broadband have a Netflix subscription. However, 16.8 per cent of households with fixed broadband through iiNet (or one of its standalone subsidiaries) have Netflix, compared with 11.7 per cent of Optus’s fixed broadband customers and 5.2 per cent of Telstra’s fixed broadband customers. Meanwhile, 9.6 per cent of homes with an NBN connection use Netflix.

CORPORATES
ROY MORGAN RESEARCH LIMITED, NETFLIX INCORPORATED, IINET LIMITED – ASX IIN, SINGTEL OPTUS PTY LTD, TELSTRA CORPORATION LIMITED – ASX TLS, TPG TELECOM LIMITED – ASX TPM, INTERNODE SYSTEMS PTY LTD, WESTNET PTY LTD, ADAM INTERNET PTY LTD, M2 GROUP LIMITED – ASX MTU, DODO INTERNET PTY LTD, IPRIMUS, APPLE INCORPORATED, FETCHTV PTY LTD, CHROMECAST

Pup culture and crazy cat people: pet ownership in NZ

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 10-Jul-15

A Roy Morgan Single Source survey has found that 2.1 million New Zealanders aged 14+ (or 58 per cent) have at least one cat and/or dog, and 330,000 pay for pet care services in an average month. Some 45 per cent of New Zealanders have a pet cat, while 31 per cent have a pet dog, while 18 per cent have at least one cat and one dog. The survey, which was carried out in the year to October 2014, also shows that 50 per cent of residents in Auckland and Wellington own a cat and/or a dog.

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ROY MORGAN RESEARCH LIMITED

Most seek advice when switching superannuation provider but gaps remain

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 9-Jul-15

A new Roy Morgan Research report, "Superannuation and Wealth Management in Australia", examines all aspects of consumer financial behaviour, including extensive coverage of super. It shows that 72 per cent of Australians aged 14+ who switched super provider in the year to December 2014 sought some sort of advice when doing so, compared with 68.8 per cent in 2010. The number of people who received such advice from financial planners/advisers has risen from 20.5 per cent to 29.9 per cent during the period. Likewise, the number of people who went directly to a financial institution for advice has risen from six per cent to 9.3 per cent.

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ROY MORGAN RESEARCH LIMITED