M6950 Market Research and Statistical Services

The power of porridge

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 8-Jul-15

A Roy Morgan Single Source survey has found that 4.1 million Australians aged 14+ eat porridge in an average seven days, while 4.9 million eat biscuit cereal and 6.3 million eat other cereal. The survey, which was carried out in the year to March 2015, also shows that 60 per cent of porridge eaters are women, while 29 per cent of Australians aged 65+ eat porridge, compared with just 12 per cent of those aged 14-17. Meanwhile, the number of Australians who eat porridge in any seven-day period has risen by 500,000 since March 2011, but consumption of biscuit cereal and other cereal has declined over this period.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Over 2.5m Australians now going online for Government information and services

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 7-Jul-15

A Roy Morgan Single Source survey has found that 13.1 per cent of Australians aged 14+ used the internet to access government information and services in an average four-week period during the year to March 2015. This compares with 9.7 per cent in the year to March 2011. The survey also shows that 21.6 per cent of small business owners research government information and services online, as do 17.5 per cent of Australians who are looking for work and 16.1 per cents of parents who have children under the age of 18 in the home.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIA. DIGITAL TRANSFORMATION OFFICE

Bloodline beats birthplace when it comes to Test Match Cricket viewers

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 6-Jul-15

A Roy Morgan Single Source survey has found that 33.1 per cent of Australians aged 14+ say they almost always or occasionally watch Test cricket on TV. The survey, which was carried out in the year to March 2015, also shows that 35.8 per cent of people who were born in Australia watch Test cricket on TV, compared with 36.5 per cent of Australians who were born in the UK. Meanwhile, just 23.9 per cent of Australians who were born elsewhere than in Australia or the UK watch Test cricket on TV.

CORPORATES
ROY MORGAN RESEARCH LIMITED, NINE NETWORK AUSTRALIA LIMITED, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, AUSTRALIAN FOOTBALL LEAGUE, NATIONAL RUGBY LEAGUE

Australia’s most gender balanced sports and activities

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 2-Jul-15

A Roy Morgan Single Source survey, which was carried out in the year to March 2015, has identified Australia’s 10 most gender-neutral sports and activities, with almost equal proportions of female and male participants. They are boxing, hiking/bushwalking, marathons/running, ten pin bowling, gym/weight training, jogging, triathlons, rock climbing/abseiling, snorkelling/skin diving and field hockey. These sports or activities have participant ratios within 4% points of the female:male population norm of 50.7%:49.3%.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Tennis, cycling and socio-economic advantage

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 1-Jul-15

A Roy Morgan Single Source survey has found that 6.8 million Australians aged 14+ watch tennis on TV almost always or occasionally. The survey, which was carried out in the year to March 2015, also shows that 25 per cent of them are from the affluent AB socio-economic quintile, while the least well-off E and FG quintiles each account for 18% of tennis viewers. Meanwhile, 3.8 million Australians watch cycling on TV, with the AB quintile comprising 28 per cent of viewers. The survey also shows that 33 per cent of Australians who play tennis are in the AB quintile, as are 30 per cent of Australians who cycle.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Analyse Media Spend by Helix Personas

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 30-Jun-15

Roy Morgan Research has partnered with BigDatr to profile every advertising campaign by Helix Personas, Roy Morgan’s geo-digital psychographic segmentation. BigDatr monitors the highly-competitive Australian advertising landscape to empower marketers with an ability to visually analyse when and where their advertising investments are placed. BigDatr also tracks competing brands so a brand owner can see where their competitors are advertising and the message they are using. Helix Personas is now integrated into the BigDatr platform, which allows marketers to quickly compare the targeted audience brief against what has actually been delivered. It also allows advertisers and their agencies to compare who they are targeting versus their competitors.

CORPORATES
ROY MORGAN RESEARCH LIMITED, BIG DATR PTY LTD

Consumer satisfaction with banks equals record high in May but age groups differ

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 29-Jun-15

A Roy Morgan Research Consumer Banking Satisfaction Report shows that the satisfaction level of the personal customers of Australia’s banks rose by 0.1 per cent to 82.9 per cent in May 2015, equal to the 20-year high. The Commonwealth Bank had the highest customer satisfaction rating of the four major banks, at 82.5 per cent, but Westpac was the top-rated bank in terms of main financial institution (84.2 per cent). The survey also shows that the 70+ age group has the highest level of customer satisfaction at 88.8 per cent, while the 35-59 age group has the lowest level of satisfaction, at 80 per cent.

CORPORATES
ROY MORGAN RESEARCH LIMITED, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, WESTPAC BANKING CORPORATION – ASX WBC, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB, TEACHERS MUTUAL BANK LIMITED

Are jet skis just aquatic motorbikes?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 26-Jun-15

A Roy Morgan Single Source survey has found that 7.3 per cent of Australian households owned a motorbike in the year to March 2015, compared with 7.1 per cent five years earlier (an increase of just over 60,000). Some 116,000 people plan to buy a motorbike in the next 12 months. Meanwhile, 32.8 per cent of households own at least one bicycle, about 100,000 more than five years ago, and 410,000 Australians say they are in the market for a new bike. The survey also shows that 38,000 households own a jet ski, while 51,000 people say they intend to buy one in the next 12 months – and 21,000 of them are also planning to buy a motorbike.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Kicking Matilda: women’s soccer in Australia

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 24-Jun-15

A Roy Morgan Single Source survey has found that the number of Australian women aged 14+ playing football (soccer) either regularly or occasionally rose from 373,000 to 378,000 between April 2010 and March 2015. The number of teenage girls aged 14-17 who play the sport rose from 131,000 to 141,000, boosted primarily by an increase in those who play regularly (78,000, up from 45,000). Participation among young women aged 18-24 remained static at 97,000, but lost ground among the 25-34 age bracket, with only 73,000 taking part in the year to March 2015 (down from 94,000 five years earlier). Football appears to be catching on among women aged 35-49, with participation numbers rising from 43,000 to 56,000.

CORPORATES
ROY MORGAN RESEARCH LIMITED, MATILDAS

The ALDI effect: Australia’s changing supermarket scene

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 22-Jun-15

A Roy Morgan Single Source survey has found that German supermarket chain ALDI has increased its share of the Australian market from 3.1 per cent to 11.6 per cent over the last 10 years. The survey also shows that n 35.1 per cent of Australian grocery buyers aged 14+ shop at ALDI in an average four weeks, including more than 47 per cent of grocery buyers in both Victoria and New South Wales. Roy Morgan Research CEO Michele Levine says with the planned entry of Lidl to Australia, supermarkets are likely to focus more on customers than ever – understanding who they are, their needs and drives, and how to communicate with them and engage their loyalty.

CORPORATES
ROY MORGAN RESEARCH LIMITED, ALDI STORES SUPERMARKETS PTY LTD, LIDL GMBH & CO KG, COLES GROUP LIMITED, WOOLWORTHS LIMITED – ASX WOW, IGA