M6950 Market Research and Statistical Services

Negative outlook for the Australian economy over the next 12 months causes decline in July business confidence

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 11-Aug-15

A Roy Morgan Business Single Source survey has found that Australian business confidence declined by 2.2 per cent to 112.3 points in July 2015. Business confidence is now down 6.8 points (5.7 per cent) from 12 months ago and remains below the five-year average of 117.2. The proportion of businesses that are pessimistic about the economic conditions in Australia over the next 12 months increased to 49 per cent in July (up from 40 per cent in June), compared to 36 per cent in July 2014.

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ROY MORGAN RESEARCH LIMITED

‘I’ve been everywhere’: Australia’s globe-trotting trusted travel advisers

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 4-Aug-15

A Roy Morgan Single Source survey has found that one-third of the Australian population aged 14+ were asked by friends and/or family for their advice on planning a holiday in the year to March 2015. The survey also shows that the more destinations a person has been to, the more likely they are to be asked for holiday planning advice by friends and family. This is evident from as few as three destinations, and becomes increasingly striking as the destination count rises. Among Australians who have visited more than 10 destinations in the last 12 months, some 65 per cent are "trusted advisers", having had their advice sought.

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ROY MORGAN RESEARCH LIMITED

‘I’ve been everywhere’: Australia’s globe-trotting trusted travel advisers

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 4-Aug-15

A Roy Morgan Single Source survey has found that one-third of the Australian population aged 14+ were asked by friends and/or family for their advice on planning a holiday in the year to March 2015. The survey also shows that the more destinations a person has been to, the more likely they are to be asked for holiday planning advice by friends and family. This is evident from as few as three destinations, and becomes increasingly striking as the destination count rises. Among Australians who have visited more than 10 destinations in the last 12 months, some 65 per cent are "trusted advisers", having had their advice sought.

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ROY MORGAN RESEARCH LIMITED

For entertainment purposes: who’s playing music, games and videos on their smartphones?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 3-Aug-15

A Roy Morgan Single Source survey has found that 70 per cent of Australians aged 14+ own a smartphone. The survey also shows that 47% of all smartphone owners used their phone to play music during an average week in the year to March 2015, while 45 per cent played games and 31 per cent watched videos. Meanwhile, 74 per cent of Generation Z use their smartphone to play music and 64 per cent play games. Among Generation Y, 58 per cent play music and 52 per cent play games. Some 44 per cent of Generation Xers play games and 40 per cent play music, while 22 per cent of Baby Boomers and 22 per cent of Pre-Boomers use their smartphone to play games.

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ROY MORGAN RESEARCH LIMITED

First-time parents most likely to buy packaged baby food

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 31-Jul-15

A Roy Morgan Single Source survey has found that around 1.5 million Australians aged 14+ have babies, and one in five of these parents bought baby food in the last four weeks. The survey, which was carried out in the two years to March 2015, also shows that 26 per cent of parents aged 24 and under buy baby food in an average four-week period, compared with 22 per cent of 25-34 year-olds and just 19 per cent of those aged 35 and over. Meanwhile, 25 per cent of first-time parents buy baby food in an average four weeks.

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ROY MORGAN RESEARCH LIMITED

Don’t knock the box: Australia’s cask wine drinkers

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 30-Jul-15

A Roy Morgan Single Source survey has found that 45 per cent of Australians aged +18 drank wine in an average four weeks in the year to March 2015. This compares with 50 per cent in 2007. The survey also shows that 16 per cent of Australians drink cask wine, compared with 30 per cent in 2007. Analysis by gender shows that 18 per cent of men drink cask wine in an average four weeks, compared with 14 per cent of women, while people aged 65+ are almost 60 per cent more likely than the average wine drinker.

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ROY MORGAN RESEARCH LIMITED

Which Australian voters care most about helping the world’s poorest people?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 28-Jul-15

A Roy Morgan Single Source survey has found that 27 per cent of Australian electors whose first federal voting preference is the Liberal-National Party say the Government should "increase overseas aid to help reduce global poverty". This compares with 53 per cent of Australian Labor Party voters and 75 per cent of Greens voters. The survey, which was carried out in the year to March 2015, also shows that L-NP voters are the least likely of major party voters to agree that "I have a responsibility to do what I can" to help the world’s poorest people (40 per cent), behind 47 per cent of electors whose first preference is the ALP and 62 per cent of those who prefer the Greens.

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ROY MORGAN RESEARCH LIMITED, LIBERAL PARTY OF AUSTRALIA, NATIONAL PARTY OF AUSTRALIA, AUSTRALIAN LABOR PARTY, AUSTRALIAN GREENS

Supermarkets dominate fruit and vegetable trade – even among people shopping at produce markets

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 27-Jul-15

A Roy Morgan Single Source survey has found that 87 per cent of Australian grocery buyers aged 14+ bought fresh fruit and vegetables during an average week in the year to March 2015. Some 72 per cent bought fruit and vegetables at a supermarket in an average seven days, while 11 per cent shopped for fresh produce at a market or stall. The survey also shows that 54 per cent of consumers who bought fruit and vegetables at a market or stall also did so at a supermarket.

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ROY MORGAN RESEARCH LIMITED, COLES SUPERMARKETS AUSTRALIA PTY LTD, WOOLWORTHS LIMITED – ASX WOW

Housing loan customers of the big four drive improved satisfaction

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 23-Jul-15

A Roy Morgan Research Single Source survey shows that the satisfaction level of the personal customers of Australia’s four major banks was 81.4 per cent in the six months to June 2015, which is 0.6 per cent higher than the previous corresponding period. The improvement was a result of a big increase in the satisfaction of their home loan customers (up 3.2 per cent). The customer satisfaction level of other customers remained on 81.6 per cent. National Australia Bank had the highest customer satisfaction rating of the four major banks, at 82.6 per cent, but the Commonwealth Bank was the top-rated bank in terms of main financial institution (at 84.2 per cent). Teachers Mutual Bank remained the best performing bank overall, with a customer satisfaction rating of 95.1 per cent.

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ROY MORGAN RESEARCH LIMITED, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, WESTPAC BANKING CORPORATION – ASX WBC, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB, TEACHERS MUTUAL BANK LIMITED

Aussie parents drive up to 4200km more per year

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 22-Jul-15

A Roy Morgan Single Source survey has found that Australian motorists drive an average of 15,813km a year. This is about 2,000km less than 10 years ago. The survey, which was carried out in the year to May 2015, also shows that the 4.9 million drivers who are parents with children under the age of 18 drive an average of 17,659km per year. Parents whose children are aged 0-2 and 3-5 drive an average of 15,807km and 15,570km a year respectively.

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ROY MORGAN RESEARCH LIMITED