M6950 Market Research and Statistical Services

More young singles, couples and parents now car-free while older homes hold on to their wheels

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 3-Sep-15

A Roy Morgan Single Source survey (April 2010 – March 2011 and April 2014 – March 2015) has found that an estimated 574,000 Australian households (6.3 per cent) now do not have a car, up from 490,000 (5.8 per cent) four years ago. A higher proportion of younger and mid-life households, ranging from Young Singles, Young Couples and Young Parents through to Mid-Life Families, now do not have car compared with 2011. Older Households – which make up around a third of the population – have bucked the trend, and are now less likely to be car-free.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Australians’ AFL viewing fragments across Free TV, Pay TV and streaming via app on mobile devices

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 25-Aug-15

Roy Morgan Single Source research in the 12 months to June 2015 shows that 2,321,000 Australians (14+) especially choose to watch Australian Football League (AFL) matches broadcast on Channel Seven, down from 2,628,000 in the 12 months to June 2013. The survey also found that 891,000 especially choose to watch Foxtel’s dedicated AFL channel Fox Footy, up from 841,000 in 2013, while 384,000 used Telstra’s AFL Live Official App in an average four weeks, up from 254,000 in 2013. Over the past two years, there has been a clear fragmentation of audiences across free TV, pay TV and live streaming: in 2013, over two-thirds of Fox Footy viewers (68 per cent) and AFL Live Official App users (67 per cent) also cited Channel Seven’s matches among those they especially choose to watch. Today, there is less overlap – meaning greater fragmentation: 59 per cent of Fox Footy viewers and 54 per cent of App users also choose to watch matches on Channel Seven. The overlap between Fox Footy and the AFL Live Official App has also declined, from 32 per cent of app users in 2013 to 24 per cent now.

CORPORATES
ROY MORGAN RESEARCH LIMITED, NINE NETWORK AUSTRALIA LIMITED, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, AUSTRALIAN FOOTBALL LEAGUE, SEVEN NETWORK LIMITED, NATIONAL RUGBY LEAGUE, NEWS CORP AUSTRALIA PTY LTD, TELSTRA CORPORATION LIMITED – ASX TLS, FOXTEL MANAGEMENT PTY LTD

L-NP support increases after unions attack credibility of Trade Union Commissioner Dyson Heydon and the Abbott Government announces new policies on climate change and same-sex marriage

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Morgan Poll Update – Page: Online : 25-Aug-15

A Morgan Poll on Federal voting intention, which was carried out on 15-16 and 22-23 August 2015, has found that support for Australia’s ruling Liberal-National Coalition jumped to 45.5 per cent (up 2.5 per cent), compared with the Australian Labor Party (ALP) 54.5 per cent (down 2.5 per cent) following extensive union attacks on the credibility of Trade Union Royal Commission head Justice Dyson Heydon and following key Government announcements on policies involving climate change and same-sex marriage. However, if a Federal Election were held now the ALP would still win easily. Primary support for the Coalition has increased to 38.5 per cent (up two per cent) while ALP support is down one per cent to 36 per cent. Support for the Greens has fallen to 14 per cent (down 1.5 per cent), Palmer United Party 1.5 per cent (up 0.5 per cent), Katter’s Australian Party 1.5 per cent (unchanged), while Independents/ Others were 8.5 per cent (unchanged). Gary Morgan, executive chairman of Roy Morgan Research, says the Morgan Poll shows the attacks by the unions on the credibility of Heydon have had little impact on Australian electors.

CORPORATES
MORGAN POLL, ROY MORGAN RESEARCH LIMITED, LIBERAL PARTY OF AUSTRALIA, NATIONAL PARTY OF AUSTRALIA, AUSTRALIAN LABOR PARTY, AUSTRALIAN GREENS, PALMER UNITED PARTY, KATTER’S AUSTRALIAN PARTY, AUSTRALIA. DEPT OF THE PRIME MINISTER AND CABINET, AUSTRALIA. DEPT OF THE TREASURY, AUSTRALIA. ROYAL COMMISSION INTO TRADE UNION GOVERNANCE AND CORRUPTION

More Australians now read catalogues than metro newspapers

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 24-Aug-15

A Roy Morgan Single Source survey has found that catalogues continue to expand their reach, with more Australians (14+) now reading catalogues during an average week than either Newspapers (excluding Local/Community) or Local/Community Newspapers. The survey shows that almost 10.5 million Australians read or looked into one or more catalogues during an average week in the year to June 2015, back up to a level not seen since 2012, and the growth looks set to continue. From over 11 million in 2011, catalogue readership declined to around 9.5 million Australians in 2013. But catalogue readership rebounded, bucking the continuing downward trend for newspapers. At the end of last year, catalogue readership surpassed that for non-community Newspapers, and the gap has continued to widen. Today, catalogues reach over 600,000 more readers in an average seven-day period than these newspapers, and around 4.3 million more than local/community newspapers. The combined net weekly reach of all newspapers including local and community papers in the year to June 2015 is 12.3 million Australians, down from 14.6 million in the year to June 2012.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Aussies using only their Mobile or Tablet to bank triples in 3 years

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 24-Aug-15

A Roy Morgan Single Source survey has found that an estimated 1.1 million (5.8 per cent of) Australians use only their mobile phone or tablet to conduct banking activities in an average four week period. In three years, the number of Australians doing "mobile-only banking" has tripled. This means they do not use any other banking channel, such as website, branches, adviser/banker or the telephone, to deal with their bank. By June 2015, 33 per cent of Australians conducted internet banking using a mobile phone or tablet (app) in an average four week period. This has resulted in a group of people that only deal with their banks via a mobile or tablet. As assumed, younger generations take up digital channels at higher rates than older ones, with close to one out of ten people under 34 years old doing "mobile-only banking".

CORPORATES
ROY MORGAN RESEARCH LIMITED

Productivity Commission Workplace reform conclusions softened by reliance on inaccurate employment data

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: online : 17-Aug-15

The Productivity Commission Workplace Relations Framework draft report released on August 4, 2015 is an important milestone for Australia and has the right ideas – however, there are also several things missing from the report that must be exposed and discussed. The biggest problem with the report is its reliance on the ‘politically convenient’ ABS unemployment figures that consistently under-state the real level of unemployment and under-employment in the Australian workforce and the inadequate data on the cash economy. There are two issues in relation to unemployment: the actual numbers in % terms and ‘000s of people; and the trends.

CORPORATES
AUSTRALIA. PRODUCTIVITY COMMISSION, AUSTRALIAN BUREAU OF STATISTICS

Ipsos Australia reports 2014 pretax loss of $8.0m compared to a loss of $2.26m in 2013

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: online : 14-Aug-15

IPSOS today published its annual financial report for the year ended 31 December 2014. Headline results show turnover has fallen 6% from $45.4m to $42.6m and operating costs have increased by 6% from $47.7m to over $50.6m. This 2014 result represents the first full year of inclusion of the EMMA readership survey that IPSOS started conducting in late 2013.

CORPORATES
IPSOS AUSTRALIA PTY LTD

Ipsos Australia reports 2014 pretax loss of $8.0m compared to a loss of $2.26m in 2013

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: online : 14-Aug-15

IPSOS today published its annual financial report for the year ended 31 December 2014. Headline results show turnover has fallen 6% from $45.4m to $42.6m and operating costs have increased by 6% from $47.7m to over $50.6m. This 2014 result represents the first full year of inclusion of the EMMA readership survey that IPSOS started conducting in late 2013.

CORPORATES
IPSOS AUSTRALIA PTY LTD

Go hard or go home: sports drinks in Australia

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 12-Aug-15

A Roy Morgan Single Source survey has found that eight per cent of Australians consumed sports drinks such as Powerade, Gatorade and Staminade in any given seven days during the year to March 2015. Young consumers are particularly enthusiastic about sports drinks, with 1.5 million Australians 14 years or older drinking these beverages in an average seven-day period. Powerade dominates in the sector, drunk by 58 per cent of sports drink consumers, followed by Gatorade (33 per cent), Maximus (seven per cent) and Staminade (six per cent).

CORPORATES
ROY MORGAN RESEARCH LIMITED, COCA-COLA AMATIL LIMITED – ASX CCL, LUCOZADE

Netflix reaches 1.89 million Australians. Foxtel loses share (but not size) as Netflix expands pay and subscription TV market

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 12-Aug-15

A Roy Morgan Single Source survey has found that 1.89 million Australians aged 14+ in 737,000 households had a Netflix subscription in July 2015. Netflix has experienced strong growth in subscriptions, considering that it had 748,000 subscribers in April, 1.16 million in May and 1.53 million in June. Foxtel’s share of the pay/subscription TV market has declined to 76 per cent, although the size of its customer base remains almost unchanged (2,346,000). The total pay/subscription market has expanded almost 30 per cent since the start of 2015.

CORPORATES
ROY MORGAN RESEARCH LIMITED, NETFLIX INCORPORATED, FOXTEL MANAGEMENT PTY LTD, STAN ENTERTAINMENT PTY LTD, PRESTO ENTERTAINMENT PTY LTD