M6950 Market Research and Statistical Services

The sweet dreams of Australian sleepwear buyers

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 9-Jun-15

A Roy Morgan Single Source survey has found that an average of 991,000 Australians aged 14+ bought women’s sleepwear in any given four-week period between April 2010 and March 2015. However, this figure rises noticeably during May and July each year. Meanwhile, 336,000 Australians buy men’s sleepwear during an average four weeks, and seasonal spikes are less pronounced than for women’s sleepwear. The survey also shows that during the first three months of 2015, 19.8 per cent of Australians who bought women’s sleepwear in any given four weeks purchased it from Kmart. Big W (28.8 per cent) was a clear favourite among people who bought men’s sleepwear in an average four weeks during the quarter.

CORPORATES
ROY MORGAN RESEARCH LIMITED, KMART AUSTRALIA LIMITED, BIG W DISCOUNT STORES, TARGET AUSTRALIA PTY LTD, BEST AND LESS PTY LTD, PETER ALEXANDER SLEEPWEAR PTY LTD, COTTON ON BODY PTY LTD

Doggone it: pet ownership in Australia

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 4-Jun-15

A Roy Morgan Single Source survey has found that 38 per cent of Australians aged 14+ live in a household with at least one pet dog, while 23 per cent have a pet cat. Some 12 per cent of Australians live in households with at least one cat and one dog. The survey, which was carried out in the year to December 2014, also shows that Tasmania has the highest incidence of pet-ownership: 44 per cent of its residents live with at least one dog, 34 per cent live with at least one cat, and 16 per cent live with at least one of each.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Consumer satisfaction with banks remains near record in April but high value customers not so happy

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 4-Jun-15

A Roy Morgan Research Consumer Banking Satisfaction Report shows that the satisfaction level of the personal customers of Australia’s banks fell by 0.1 per cent in April 2015, to 82.8 per cent. It remains just below the 20-year high of 82.9 per cent. The Commonwealth Bank had the highest consumer satisfaction rating of the four major banks, at 82.2 per cent, but Westpac was the top-rated bank in terms of main financial institution (83.6 per cent). Meanwhile, the satisfaction rating of mutual banks rose by 3.3 per cent points to 92.2 per cent.

CORPORATES
ROY MORGAN RESEARCH LIMITED, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, WESTPAC BANKING CORPORATION – ASX WBC, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB, TEACHERS MUTUAL BANK LIMITED, MEMBERS EQUITY BANK PTY LTD, BENDIGO BANK

Low-carb beer drinkers not in it for their waistlines

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 3-Jun-15

A Roy Morgan Single Source survey has found that 8.5 per cent of Australians aged 18+ drink low-carb beer in an average four weeks in 2015, compared with almost 11 per cent in 2011 and just 1.6 per cent in 2006. Low-carb beer consumers now comprise almost 25 of Australians who drink beer in an average four weeks, compared with three per cent in 2006. The survey also shows that 11 per cent of Western Australians drink low-carb beer in an average four weeks, followed by Queenslanders (10 per cent). Just six per cent of Tasmanians drink low-carb beer.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Which make of car do Australians like most?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 3-Jun-15

A Roy Morgan Single Source survey, which was carried out in the year to March 2015, has found that 36.5% of Australians aged 14+ who are planning to buy a new car within the next four years say that Toyota is "a brand I like". This compares with 31.5 per cent in the previous 12 months. Meanwhile, 28.8 per cent of new car intenders said they like BMW, followed by Mercedes-Benz (27.8 per cent) and Audi (25.7 per cent).

CORPORATES
ROY MORGAN RESEARCH LIMITED, TOYOTA MOTOR CORPORATION AUSTRALIA LIMITED, MERCEDES-BENZ AUSTRALIA PTY LTD, BMW AUSTRALIA LIMITED, AUDI AUSTRALIA PTY LTD, FORD MOTOR COMPANY AUSTRALIA LIMITED, GM HOLDEN LIMITED

Aussies have how much annual leave accrued?!

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 2-Jun-15

A Roy Morgan Single Source survey has found that Australians aged 14+ who are in full-time employment have a total of 123,510,000 days of annual leave accrued. This is an average of just under 21 days’ leave each. Male workers account for 69% (85,357,000 days) of total leave owed, or an average of 22 days each, while female workers have 38,153,000 days of accrued annual leave, with the individual average being 18 days. Meanwhile, people in Wholesaling (25 days), Public Administration and Defence (24 days), Agriculture (24 days) and Transport and Storage (24 days) are especially likely to have accumulated substantial leave balances.

CORPORATES
ROY MORGAN RESEARCH LIMITED

The best and worst times to do your grocery-shopping

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 2-Jun-15

A Roy Morgan Single Source survey has found that 51.2 per cent of Australians aged 14+ who are grocery buyers usually do their main grocery shopping on a specific day of the week. Some 14.2 per cent of grocery buyers go to the supermarket on Saturdays, while 10.9 per cent do so on Thursdays. In contrast, just five per cent do their grocery shopping on Mondays and 5.4 per cent do so on Tuesdays. The survey also shows that under-25s are more likely to do their main grocery shop on Sundays than any other day (12.2 per cent), while those aged 65+ are more likely to buy groceries on Thursdays (16.8 per cent).

CORPORATES
ROY MORGAN RESEARCH LIMITED, COLES SUPERMARKETS AUSTRALIA PTY LTD, WOOLWORTHS LIMITED – ASX WOW, ALDI STORES SUPERMARKETS PTY LTD, IGA

Tampons, pads and panty liners across the states

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 1-Jun-15

A Roy Morgan Single Source survey has found that 50 per cent of Australian women aged 14-54 bought sanitary pads in an average four weeks in the year to December 2014. Meanwhile, 33 per cent bought tampons and 24 per cent bought panty liners. Around one in 10 women in this age group bought all three feminine products in an average month. The research also shows that tampons are most widely bought in Tasmania (38 per cent of women aged 14-54), but women there are less inclined than in other states to buy pads (46 per cent) or liners (20 per cent).

CORPORATES
ROY MORGAN RESEARCH LIMITED

Superannuation has become a political football but a new report shows what the members think

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 27-May-15

Roy Morgan Research has launched a report titled "Superannuation and Wealth Management in Australia". It provides in-depth insights into consumer behaviour covering superannuation, household debt, wealth, perceptions and usage of financial planners, superannuation brand ratings and satisfaction with financial performance. Based on Roy Morgan Single Source data, the report shows that superannuation now accounts for 28.6% of household net wealth, while owner-occupied homes account for 50 per cent. However, just 29.4 per cent of Australians feel that they have planned enough to be financially secure in the future.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Tech crunch: Aussie households ditch 800,000 DVD players, 500,000 digital cameras and 5.7 million old TVs

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 25-May-15

A Roy Morgan Single Source survey has found that 75 per cent of Australian homes had a DVD player by 2008, but since then more than 800,000 homes have thrown out at least one DVD player. Roy Morgan’s technology ownership data also shows that between 2000 and the peak in 2009, 60 per cent of households owned a digital camera, but half a million homes subsequently ditched their digital cameras in favour of taking photos with their mobile phones. Likewise, ownership of iPods peaked in 2013, when 32 per cent of homes had at least one, but over the next year this declined to 30% of households.

CORPORATES
ROY MORGAN RESEARCH LIMITED