M6950 Market Research and Statistical Services

Internet overtakes newspapers at breakfast, but radio still the most-used media in the morning

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 25-May-15

A Roy Morgan Single Source survey has found that 72 per cent of Australians aged 14+ reported using one or more forms of media at breakfast time on weekdays during the year to March 2015. This has remained steady over the past five years. However, 16 per cent of Australians are going online first thing in the morning, compared with 8.5 per cent in the year to March 2010. Meanwhile, the proportion who read newspapers at breakfast has fallen by four per cent to 15.9 per cent since 2010, while the proportion who listen to the radio at breakfast has fallen by four per cent to 28.1 per cent.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Rising unemployment among young Aussies matched by increasing anxiety, depression and stress

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 25-May-15

A Roy Morgan Single Source survey has found that 9.5 per cent of Australians aged 18-24 were looking for work in 2010. This figure had almost doubled to 18.9 per cent by the end of 2014. Meanwhile, the proportion of 18-24 year-olds who reported experiencing anxiety in an average 12 months has risen from 11.2 per cent to 23 per cent over the last five years, which is the highest incidence of any age group and well above the national average of 16.6 per cent. The survey also shows that proportion of 18-24 year-olds affected by stress has grown from 24 per cent to 33.7 per cent, while the incidence of depression has increased from 11.3 per cent to 19.4 per cent.

CORPORATES
ROY MORGAN RESEARCH LIMITED

AdNews delegates React to Geico YouTube trickery

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 22-May-15

In the "Screen Wars" session of the 2015 AdNews Media Summit, delegates were treated to the latest sneaky ad from US insurer, Geico, which opens with the promise "You can’t skip this Geico ad because it’s already over". Roy Morgan Research wanted to know if this 60-second ad really has the power to hold the viewer’s attention beyond the first, critical five seconds. The delegates gave their reactions via the Roy Morgan Mobile Reactor app as the ad was played in real time. The Reactor graph ended up almost as high as it started.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AD NEWS, GEICO CORPORATION, YOUTUBE INCORPORATED

Home-brand products have a way to go with grocery buyers

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 21-May-15

A Roy Morgan Single Source survey has found that 47% per cent of Australians aged 14+ who are main grocery buyers say they will go out of their way for a bargain. The survey, which was carried out in the year to December 2014, also shows that 70 per cent of main grocery buyers stick to their favourite brands for most things they buy, and just 38 per cent buy more store-brand products than well-known brands. However, 63% of grocery-buyers who usually shop at Aldi say they buy more store-brand products than well-known brands, while 60 per cent are willing to go out of their way for a bargain.

CORPORATES
ROY MORGAN RESEARCH LIMITED, ALDI STORES SUPERMARKETS PTY LTD, COLES SUPERMARKETS AUSTRALIA PTY LTD, WOOLWORTHS LIMITED – ASX WOW, AUSTRALIAN SAFEWAY STORES PTY LTD, FOODLAND AUSTRALIA LIMITED

2015 property purchase intention: Melbourne overtakes Sydney – but is a new boom town looming?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 21-May-15

A Roy Morgan Single Source survey has found that 6.8 per cent of Australians aged +14 intend to buy or build a residential property in the next year. The survey, which was carried out in the year to March 2015, also shows that 9.8 per cent of Perth residents intend to buy or build a new or established house or apartment in the next year, ahead of Melburnians (9.3 per cent) and Sydneysiders (7.8 per cent). Just 3.5 per cent of Hobart residents intend to buy or build in the next 12 months.

CORPORATES
ROY MORGAN RESEARCH LIMITED

White out: Aussies opt for fresh over long-lasting milk

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 20-May-15

A Roy Morgan Single Source survey has found that 70 per cent of Australians aged 14+ consumed fresh milk in an average seven days during the year to December 2014. In contrast, just 15 per cent of Australians consumed UHT/long-life milk. The survey also shows that consumption of UHT/long-life milk rose from 14 per cent of the population to 15 per cent between 2010 and 2014. The proportion of Australians drinking fresh milk declined from 72 per cent to 70 per cent over this period.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Roy Morgan Research partners with AdNear to bring Helix Personas to real-time, location-based mobile marketing

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 19-May-15

AdNear and Roy Morgan Research have announced an exclusive partnership that enables the latter’s Helix Personas segmentation tool to be targeted on over 11 million mobile devices across Australia and New Zealand. Marketers will be able to choose a Persona and then target them at specific times and locations, significantly extending their reach beyond traditional media. Media agencies and brand advertisers can now identify the optimal locations and creative strategies to deliver the right message to the right people at the right time. This unique capability helps brands integrate their online and offline campaigns around audiences and optimise their spends across traditional and digital media.

CORPORATES
ROY MORGAN RESEARCH LIMITED, ADNEAR PTE LTD

The great washing machine debate: top-loader vs front-loader

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 15-May-15

A Roy Morgan Single Source survey, which was carried out in the year to December 2014, has found that 52 per cent of Australian households own a top-loading washing machine. This compares with 60 per cent in 2010. The proportion of households with a front-loading washing machine has risen from 27 per cent to 34 per cent over the same period. The survey also shows that households occupied by young parents or mid-life families are the most likely to own a front-loader (41 per cent and 42 per cent respectively), while older households (27 per cent) are the least likely to do so.

CORPORATES
ROY MORGAN RESEARCH LIMITED

A-League Grand Final: face-to-face with Melbourne Victory and Sydney FC fans

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 13-May-15

A Roy Morgan Single Source survey has found that more than 2.8 million Australians aged 14+ support an A-League team. The survey, which was carried out in the year to December 2014, also shows that 15 per cent support Melbourne Victory, while 12 per cent support 2015 Grand Final rival Sydney FC. Meanwhile, Melbourne Victory supporters are more likely to Buy liquor in an average seven days and eat out (and order takeaway pizza). In contrast, Sydney FC supporters are more likely to go to the pub for a drink only and go to an RSL, Leagues or other club.

CORPORATES
ROY MORGAN RESEARCH LIMITED, THE A LEAGUE PTY LTD, MELBOURNE VICTORY FOOTBALL CLUB PTY LTD, SYDNEY FOOTBALL CLUB, AUSTRALIAN FOOTBALL LEAGUE, NATIONAL RUGBY LEAGUE, HYUNDAI MOTOR COMPANY AUSTRALIA PTY LTD, GM HOLDEN LIMITED, FORD MOTOR COMPANY AUSTRALIA LIMITED, MITSUBISHI MOTORS AUSTRALIA LIMITED, TOYOTA MOTOR CORPORATION AUSTRALIA LIMITED, HONDA AUSTRALIA PTY LTD, SUZUKI AUSTRALIA PTY LTD

Just a SIM: increasing proportion of post-paid mobile customers bringing own handset to the plan

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 13-May-15

A Roy Morgan Single Source survey has found that 30.6 per cent of Australians aged 14+ who have a post-paid mobile phone used their own handset when taking up a new plan in the six months to December 2014. This compares with 24.7 per cent during the same period in 2013. The survey also shows that the proportion of Telstra’s post-paid customers who are now SIM-only has risen from 26.4 per cent to 30.6 per cent, while Optus’s SIM-only customer base has risen from 19.8 per cent to 27.5 per cent.

CORPORATES
ROY MORGAN RESEARCH LIMITED, TELSTRA CORPORATION LIMITED – ASX TLS, SINGTEL OPTUS PTY LTD, VODAFONE AUSTRALIA LIMITED, VIRGIN MOBILE (AUSTRALIA) PTY LTD, IINET LIMITED – ASX IIN