Original article by Roy Morgan Research
Market Research Update – Page: Online : 25-May-15
A Roy Morgan Single Source survey has found that 75 per cent of Australian homes had a DVD player by 2008, but since then more than 800,000 homes have thrown out at least one DVD player. Roy Morgan’s technology ownership data also shows that between 2000 and the peak in 2009, 60 per cent of households owned a digital camera, but half a million homes subsequently ditched their digital cameras in favour of taking photos with their mobile phones. Likewise, ownership of iPods peaked in 2013, when 32 per cent of homes had at least one, but over the next year this declined to 30% of households.
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