M6950 Market Research and Statistical Services

Home-brand products have a way to go with grocery buyers

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 21-May-15

A Roy Morgan Single Source survey has found that 47% per cent of Australians aged 14+ who are main grocery buyers say they will go out of their way for a bargain. The survey, which was carried out in the year to December 2014, also shows that 70 per cent of main grocery buyers stick to their favourite brands for most things they buy, and just 38 per cent buy more store-brand products than well-known brands. However, 63% of grocery-buyers who usually shop at Aldi say they buy more store-brand products than well-known brands, while 60 per cent are willing to go out of their way for a bargain.

CORPORATES
ROY MORGAN RESEARCH LIMITED, ALDI STORES SUPERMARKETS PTY LTD, COLES SUPERMARKETS AUSTRALIA PTY LTD, WOOLWORTHS LIMITED – ASX WOW, AUSTRALIAN SAFEWAY STORES PTY LTD, FOODLAND AUSTRALIA LIMITED

White out: Aussies opt for fresh over long-lasting milk

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 20-May-15

A Roy Morgan Single Source survey has found that 70 per cent of Australians aged 14+ consumed fresh milk in an average seven days during the year to December 2014. In contrast, just 15 per cent of Australians consumed UHT/long-life milk. The survey also shows that consumption of UHT/long-life milk rose from 14 per cent of the population to 15 per cent between 2010 and 2014. The proportion of Australians drinking fresh milk declined from 72 per cent to 70 per cent over this period.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Roy Morgan Research partners with AdNear to bring Helix Personas to real-time, location-based mobile marketing

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 19-May-15

AdNear and Roy Morgan Research have announced an exclusive partnership that enables the latter’s Helix Personas segmentation tool to be targeted on over 11 million mobile devices across Australia and New Zealand. Marketers will be able to choose a Persona and then target them at specific times and locations, significantly extending their reach beyond traditional media. Media agencies and brand advertisers can now identify the optimal locations and creative strategies to deliver the right message to the right people at the right time. This unique capability helps brands integrate their online and offline campaigns around audiences and optimise their spends across traditional and digital media.

CORPORATES
ROY MORGAN RESEARCH LIMITED, ADNEAR PTE LTD

The great washing machine debate: top-loader vs front-loader

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 15-May-15

A Roy Morgan Single Source survey, which was carried out in the year to December 2014, has found that 52 per cent of Australian households own a top-loading washing machine. This compares with 60 per cent in 2010. The proportion of households with a front-loading washing machine has risen from 27 per cent to 34 per cent over the same period. The survey also shows that households occupied by young parents or mid-life families are the most likely to own a front-loader (41 per cent and 42 per cent respectively), while older households (27 per cent) are the least likely to do so.

CORPORATES
ROY MORGAN RESEARCH LIMITED

A-League Grand Final: face-to-face with Melbourne Victory and Sydney FC fans

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 13-May-15

A Roy Morgan Single Source survey has found that more than 2.8 million Australians aged 14+ support an A-League team. The survey, which was carried out in the year to December 2014, also shows that 15 per cent support Melbourne Victory, while 12 per cent support 2015 Grand Final rival Sydney FC. Meanwhile, Melbourne Victory supporters are more likely to Buy liquor in an average seven days and eat out (and order takeaway pizza). In contrast, Sydney FC supporters are more likely to go to the pub for a drink only and go to an RSL, Leagues or other club.

CORPORATES
ROY MORGAN RESEARCH LIMITED, THE A LEAGUE PTY LTD, MELBOURNE VICTORY FOOTBALL CLUB PTY LTD, SYDNEY FOOTBALL CLUB, AUSTRALIAN FOOTBALL LEAGUE, NATIONAL RUGBY LEAGUE, HYUNDAI MOTOR COMPANY AUSTRALIA PTY LTD, GM HOLDEN LIMITED, FORD MOTOR COMPANY AUSTRALIA LIMITED, MITSUBISHI MOTORS AUSTRALIA LIMITED, TOYOTA MOTOR CORPORATION AUSTRALIA LIMITED, HONDA AUSTRALIA PTY LTD, SUZUKI AUSTRALIA PTY LTD

Just a SIM: increasing proportion of post-paid mobile customers bringing own handset to the plan

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 13-May-15

A Roy Morgan Single Source survey has found that 30.6 per cent of Australians aged 14+ who have a post-paid mobile phone used their own handset when taking up a new plan in the six months to December 2014. This compares with 24.7 per cent during the same period in 2013. The survey also shows that the proportion of Telstra’s post-paid customers who are now SIM-only has risen from 26.4 per cent to 30.6 per cent, while Optus’s SIM-only customer base has risen from 19.8 per cent to 27.5 per cent.

CORPORATES
ROY MORGAN RESEARCH LIMITED, TELSTRA CORPORATION LIMITED – ASX TLS, SINGTEL OPTUS PTY LTD, VODAFONE AUSTRALIA LIMITED, VIRGIN MOBILE (AUSTRALIA) PTY LTD, IINET LIMITED – ASX IIN

Supermarkets most popular seafood shopping spot

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 11-May-15

A Roy Morgan Single Source survey has found that 57 per cent of Australians eat seafood, while 24 per cent of the nation’s grocery-buyers purchase fresh seafood in an average seven-day period. The survey, which was carried out in the year to December 2014, also shows that 53 per cent of city residents buy seafood at a supermarket, compared with 66 per cent of country residents. However, 12 per cent of city-based seafood shoppers buy fish at markets, compared with just six per cent of country residents.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Mobile mums: what do they do on their smartphones?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 8-May-15

A Roy Morgan Single Source survey has found that 97 per cent of Australian mothers have a mobile phone, while 77 per cent have a smartphone. The survey, which was carried out in the year to December 2014, also shows that mothers are 66 per cent more likely to use their smartphone to enter competitions online than the average Australian aged +14 who owns a smartphone. They are also 54 per cent more likely to read online catalogues in a four-week period. However, they are 47 per cent less likely than the average Australian to download podcasts on their smartphone and 32 per cent less likely to stream video.

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ROY MORGAN RESEARCH LIMITED

What makes a supermarket super?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 13-Apr-15

A Roy Morgan Single Source survey has found that 55.8 per cent of Australians aged 14+ nominated ‘high standards of food safety’ as one of the factors that matter most to them when buying groceries at a supermarket. The survey, which was carried out in the year to December 2014, also shows that 55.5 per cent nominated a location ‘close to home’, followed by ‘good value’ (54.1 per cent) and ‘convenient trading hours’ (52.6 per cent)

CORPORATES
ROY MORGAN RESEARCH LIMITED

Cola is king in Australia, New Zealand and Indonesia

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 13-Apr-15

A Roy Morgan Single Source survey has found that cola beverages feature heavily among the most popular soft drinks in Australia, New Zealand and Indonesia. Coca-Cola is consumed by 19 per cent of Australians aged 14+ in an average seven days, followed by Coke Zero (8 per cent) and Diet Coke (5 per cent). Meanwhile, 25 per cent of New Zealanders aged 14+ drink Coca-Cola in an average seven days, ahead of Sprite (12 per cent) and Coke Zero (10 per cent). Some 14 per cent of Indonesians aged 14+ drink Big Cola in an average seven-day period, ahead of Fanta (just over 12 per cent), and Coca Cola (almost 12 per cent)

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