M6950 Market Research and Statistical Services

First time winner Vaya wins the Best of the Best Award for Customer Satisfaction

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Original article by Roy Morgan
Market Research Update – Page: Online : 22-Sep-23

Mobile phone service provider Vaya has won the Roy Morgan Customer Satisfaction ‘Best of the Best’ Award for the first time, just ahead of supermarket chain Aldi and liquor store chain Dan Murphy’s. The ‘Best of the Best’ award goes to the company that achieved the highest customer satisfaction of all 40 winners in the Annual Roy Morgan Customer Satisfaction Awards. Vaya is the first mobile phone service provider to win the prestigious award. The victory for Vaya was built on the back of eight straight monthly victories in the Mobile Phone Service Provider of the Year category from January to August 2022. Vaya had customer satisfaction of 96.3% in 2022 to beat Supermarket of the Year Aldi by the barest of margins.

CORPORATES
ROY MORGAN LIMITED, VAYA PTY LTD, ALDI STORES SUPERMARKETS PTY LTD, DAN MURPHY’S

Roy Morgan unveils Annual Customer Satisfaction Award winners for 2022 across all categories

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Original article by Roy Morgan
Market Research Update – Page: Online : 22-Sep-23

Roy Morgan has announced the winners of its annual Customer Satisfaction Awards for Australia. The awards recognise outstanding levels of customer satisfaction, as judged by more than 60,000 consumers via the Roy Morgan Single Source survey. The award categories cover sectors such as banking, insurance, superannuation, automotive, retail, telecommunications and utilities. Of the 40 award winners this year, 19 are repeat winners backing up from a victory a year ago. There are also 21 new winners, including first-time winners Vaya, Skoda, Zambrero and CommInsure, while former winners such as Virgin Australia, Red Energy and Chemist Warehouse have returned to the winner’s circle. Roy Morgan CEO Michele Levine says the Annual Customer Satisfaction Awards are the gold standard in identifying those companies and brands that stay ahead of the pack by knowing what their customers want and delivering it consistently.

CORPORATES
ROY MORGAN LIMITED

2.8 million New Zealanders now read newspapers and almost 1.7 million read magazines

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Original article by Roy Morgan
Market Research Update – Page: Online : 20-Sep-23

Roy Morgan has released its readership results for New Zealand’s newspapers and magazines for the 12 months to June 2023. The data shows that 2.76 million New Zealanders aged 14+ (65.8%) now read or access newspapers in an average 7-day period via print or online (website or app) platforms. In addition, 1.69 million New Zealanders aged 14+ (40.2%) read magazines, whether in print or online either via the web or an app. The New Zealand Herald is still the nation’s most widely-read publication, with a total cross-platform audience of 1,747,000 in the 12 months to June 2023 – almost five times as many as the second placed Dominion Post with a readership of 363,000. Meanwhile, New Zealand’s most widely read magazine is still the driving magazine AA Directions, which had an average issue readership of 338,000 during the year to June. These are the latest findings from the Roy Morgan New Zealand Single Source survey of 6,524 New Zealanders aged 14+ over the 12 months to June 2023.

CORPORATES
ROY MORGAN LIMITED

Sydney Swans are the most widely supported AFL club ahead of Collingwood, Brisbane and West Coast

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Original article by Roy Morgan
Market Research Update – Page: Online : 20-Sep-23

The Sydney Swans have again topped the annual Roy Morgan AFL supporter ladder with 1,344,000 supporters in 2023, an increase of 209,000 supporters (+18.4%) on a year ago. This is the largest increase for any AFL club over the last 12 months, and the Swans are still the only club with over one million supporters. The annual Roy Morgan AFL club supporters survey also shows that Collingwood is in second spot overall with 875,000 supporters, an increase of 169,000 (+23.9%) on a year ago; it is the largest increase of any Victoria-based club. A majority of 13 of the AFL’s 18 clubs experienced an increase in support over the last year. Meanwhile, more people than ever before – 9,625,000 – now express support for an AFL club, an increase of 681,000 (+7.6%) on a year ago, and up 2,276,000 (+31.0%) on four years ago in 2019, prior to the pandemic. In addition, there are 8,451,000 Australians who watched at least one AFL match on TV, up 706,000 (+9.1%) on a year ago and up by over one million (+13.9%) from 2019.

CORPORATES
ROY MORGAN LIMITED, AUSTRALIAN FOOTBALL LEAGUE, SYDNEY SWANS FOOTBALL CLUB, COLLINGWOOD FOOTBALL CLUB

Super fund satisfaction drops to 65% in July 2023 – down 7% points from record high 18 months ago in January 2022

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Original article by Roy Morgan
Market Research Update – Page: Online : 30-Aug-23

New data from Roy Morgan’s Superannuation Satisfaction Report shows an overall super fund satisfaction rating of 65% in July 2023. This compares with a record high of 72% in January 2022. However, satisfaction with super funds is still significantly higher than the long-term average of 58.1% from 2007-2023. Customer satisfaction for Industry Funds has fallen by 7.4% points since January 2022, to 66.8%, while satisfaction with retail funds is down 7.3% points to 59.6%. Customer satisfaction for Public Sector Funds has in turn declined by 7.9% points to 71.2%; this the largest decline for any of the super fund categories, and the lowest customer satisfaction for Public Sector Funds since September 2020. Satisfaction with Self-Managed Funds is down 5.6% points to 74.4%. The report’s findings are from Roy Morgan Single Source, Australia’s most trusted consumer survey, compiled by in-depth interviews with over 60,000 Australians each year.

CORPORATES
ROY MORGAN LIMITED

Economic conditions pose greatest challenge to Australian farmers; except WA where government policies are the top challenge

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Original article by Roy Morgan
Market Research Update – Page: Online : 23-Aug-23

A special Roy Morgan Survey of Australian farmers has found that the biggest challenge currently facing almost half of them is economic uncertainty – including global economic conditions – and the rising cost of doing business (mentioned by 49% of farmers). Several other issues were widely mentioned by farmers, including the Weather (20%), Staffing issues (13%), Government policy (12%), Rising interest rates (10%), Business/financial viability (9%), Climate change (8%), Natural disasters (5%) and Biosecurity (5%). Western Australian farmers stand in contrast to farmers in other States, where the largest challenge was government policy – mentioned by 41% of farmers in the West – with great concern expressed about the WA government’s recently repealed Aboriginal Cultural Heritage Act. The results in the Roy Morgan Farmer Agribusiness Survey are based on 1,002 detailed online interviews with Australian farmers during June and July 2023. Farmers were asked to list (open-ended) the biggest farming challenges they currently face.

CORPORATES
ROY MORGAN LIMITED

Readership of magazines is up 4.1% from a year ago with increases in readership for all magazine categories

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Original article by Roy Morgan
Market Research Update – Page: Online : 23-Aug-23

The Roy Morgan Australian Readership report for the 12 months to June 2023 shows that 11.5 million Australians aged 14+ (53.1%) now read print magazines, up 4.1 per cent on a year ago. This market broadens to 15 million Australians aged 14+ (69.5%) who read magazines in print or online either via the web or an app, a small drop of 1.8 per cent from a year ago. Print readership increased for all 17 magazine categories compared to a year ago, as readership rebounded following the end of the pandemic restrictions. Eight of the top 10 magazines increased their print readership over the past year, as did 21 out of the top 25 titles. Better Homes & Gardens is still Australia’s most widely read paid magazine with print readership of 1,821,000, up 15.7 per cent on a year ago, ahead of the Australian Women’s Weekly on 1,328,000 (up 10.5 per cent). These are the latest findings from the Roy Morgan Single Source survey of 66,234 Australians aged 14+ in the 12 months to June 2023.

CORPORATES
ROY MORGAN LIMITED

One-in-seven Australians (3.1 million) live in a house with a swimming pool or spa

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Original article by Roy Morgan
Market Research Update – Page: Online : 16-Aug-23

New research from Roy Morgan shows that more than 3.1 million Australians (14%) now live in a house with a swimming pool or spa; this is up slightly from 13% when Roy Morgan last looked at the prevalence of swimming pools and spas around Australia in late 2018. The research, which was undertaken in the three months to March 2023, shows that 19% of Brisbane residents live in a house with a swimming pool or spa, compared with 17% of Perth residents and 16% of Sydney residents. Swimming pool ownership is below the national average in other capital cities. Adelaide is just below the national average on 13% while only 11% of Canberra residents and 9% of Melbourne residents live in a house with a swimming pool or spa. People in regional Queensland have the highest level of swimming pool or spa ownership, at 24%.

CORPORATES
ROY MORGAN LIMITED

Melbourne retains top spot as preferred holiday destination as Sydney overtakes Gold Coast for second place

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Original article by Roy Morgan
Market Research Update – Page: Online : 16-Aug-23

Research from Roy Morgan shows that more than 14.6 million Australians aged 14+ (67.7%) would like to spend at least one night in the next two years at a domestic holiday destination. Melbourne has retained top spot as the preferred holiday destination, with 2,977,000 Australians aged 14+ expressing a preference to stay at least one night in the Victorian capital on a trip in the next two years; this is up more than 800,000 from two years ago, in the middle of the COVID-19 pandemic. Sydney is now Australia’s second-most preferred destination, mentioned by 2,905,000 Australians (up more than 900,000 from two years ago). The Gold Coast, which soared to first place in popularity during the pandemic, has now dropped back to third position with 2,647,000 Australians mentioning travelling to the city in the next two years.

CORPORATES
ROY MORGAN LIMITED

Melbourne regains top spot as preferred holiday destination from the Gold Coast after pandemic plunge

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Original article by Roy Morgan
Market Research Update – Page: Online : 2-Aug-23

The latest research from Roy Morgan shows that 14.6 million Australians aged 14+ (68.0%) would like to spend at least one night in the next two years at a domestic holiday destination. Melbourne has regained top spot as the preferred holiday destination, with 2,797,000 Australians aged 14+ expressing a preference to stay at least one night in the Victorian capital on a trip in the next two years. The city was clearly the preferred holiday destination for Australians in the pre-pandemic period, and with the removal of the final mandatory isolation policies early in the December 2022 quarter, the city has moved back into top spot. Almost 2.3 million of those mentioning a trip to Melbourne are coming from interstate locations – a higher number of interstate visitors than any other destination – while a further 500,000 Victorians also said they would like to spend at least a night in their capital city in the next two years. The Gold Coast has retained second place, with 2,728,000 Australians mentioning travelling to the city in the next two years. Right behind in third is Sydney with 2,727,000 Australians now expressing a preference to travel to the harbour city in the next two years.

CORPORATES
ROY MORGAN LIMITED