M6950 Market Research and Statistical Services

Six magazine categories enjoy growth over the last year led by Health & Family, Food & Entertainment, Women’s Lifestyle and Motoring – all with readership up on 2021

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Original article by Roy Morgan
Market Research Update – Page: Online : 24-Aug-22

The Roy Morgan Australian Readership report for the 12 months to June 2022 shows that 11 million Australians aged 14+ (52.1%) read print magazines, down 0.9% on a year ago. This market broadens to 14.7 million Australians aged 14+ (69.5%) who read magazines in print or online either via the web or an app, a small drop of 3.1 per cent from a year ago. There were increases in print readership for six of the 17 magazine categories over the last year, despite the easing of COVID-19 restrictions allowing Australians to spend their money more widely so far during 2022. Nearly half of the top 10 most widely read magazines increased their print readership over the last year, as did eight out of the top 25. Better Homes & Gardens is Australia’s most widely read paid magazine with print readership of 1,574,000 (ahead of the Australian Women’s Weekly with a print readership of 1,202,000). Australia’s two most widely read free magazine is Coles magazine with a print readership of 4,829,000 – just ahead of Fresh Ideas (from Woolworths) with a readership of 4,725,000 (up 2.8 per cent). These are the latest findings from the Roy Morgan Single Source survey of 65,321 Australians aged 14+ in the 12 months to June 2022.

CORPORATES
ROY MORGAN LIMITED

Apple, Samsung, ABC and Wesfarmers among the big improvers in Roy Morgan’s latest Net Trust rankings

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Original article by Roy Morgan
Market Research Update – Page: Online : 24-Aug-22

Roy Morgan data scientists have analysed nominations from more than 21,000 Australians to identify the nation’s 20 most trusted brands, and the 20 most distrusted brands. Retailers continue to dominate the most trusted brands. The top five most trusted brands in June 2022 were Woolworths, Coles, Bunnings Warehouse, ALDI and Kmart – all unchanged at the top of the rankings for three straight quarters. However, there were big improvers in the Top 20, led by Apple (which was up two places to seventh), Samsung (up two places to 13th), the ABC (up two places to 15th) and JB Hi-Fi (up one place to 17th). Wesfarmers also entered the top 20 for the first time. Meanwhile, BP has entered the top 20 list of Australia’s most distrusted brands, while brands including News Corp, Rio Tinto, Nestle, McDonald’s, Optus, AGL, BP and Uber all experienced rising distrust rankings during the year ending June 2022. The Roy Morgan Risk Monitor surveys approximately 1,800 Australians every month to measure levels of trust and distrust in more than 900 brands across 26 industry sectors.

CORPORATES
ROY MORGAN LIMITED

Australian alcohol consumption declines from pandemic highs of 2021, but consumption of RTDs at a record high

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Original article by Roy Morgan
Market Research Update – Page: Online : 17-Aug-22

New data from Roy Morgan’s Alcohol Consumption Report shows that 13,603,000 Australians (67.9%) aged 18+ consumed alcohol in an average four-week period in the year to June 2022, down 1.8% from a pandemic high of 13,908,000 (69.7%) a year earlier. The standout alcoholic beverage over the last year as we emerged from the pandemic lockdowns of 2020-21 has been Ready-to-drinks (RTDs); some 3,349,000 Australians (16.7%) consumed RTDs in the year to June, an increase of 3.2% points (+680,000). The most popular alcohol is still wine, but the number of Australians drinking wine fell to 8,938,000 (44.6%), a decrease of 1.7% points (-297,000) from a year ago. Beer has also lost ground from its pandemic highs with 6,666,000 Australians (33.3%) now drinking beer, down 2.3% points (-428,000) on a year ago. Spirits are clearly the third favourite type of alcohol with 6,083,000 Australians (30.4%) now drinking spirits, down 2.8% points (-538,000) on mid-2021. The findings are from the Roy Morgan Single Source survey, Australia’s most trusted and comprehensive consumer survey, derived from in-depth interviews with over 60,000 Australians each year.

CORPORATES
ROY MORGAN LIMITED

Meal delivery services now used by over 7 million Australians after strong growth during the pandemic

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Original article by Roy Morgan
Market Research Update – Page: Online : 10-Aug-22

New research from Roy Morgan shows that over 7 million Australians aged 14+ (33.4%) now use a meal delivery service in an average three months, up from 3.6 million (16.9%) in early 2020. Uber Eats is again the clear market leader used by 3.5 million Australians, up from 2.3 million in early 2020. The use of meal delivery services grew rapidly over the last two years of extended lockdowns around much of the country – and especially in the two largest States of New South Wales and Victoria. A look at the different generations shows that Millennials (born 1976-1990) and now aged from 31-46 years old, are the most likely to use a meal delivery service. Now 45.8% of Millennials use a meal delivery service in an average three months, more than doubling their usage since early 2020 (+24% points). Just behind is Generation Z (born 1991-2008), with 43% (up 17% points from early 2020) now using meal delivery services in an average three months. Some 29.6% of people in Generation X now use meal delivery services, more than doubling from 14.4% in early 2020. The use of meal delivery services drops off sharply in the older generations aged over 60. Under one-in-six Baby Boomers (15.9%, up 8.5% points from early 2020) and only 12.3% (up 7.4% points) of Pre-Boomers used one of the services.

CORPORATES
ROY MORGAN LIMITED

Chinese-made clothes, electrical goods, mobile phones, footwear, and sporting goods lose favour among Australians

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Original article by Roy Morgan
Market Research Update – Page: Online : 22-Jun-22

New research by Roy Morgan shows that Australians are less likely than pre-pandemic to buy products across a wide range of industries if they know the product is ‘Made in China’. The largest declines were for clothes, electrical goods, mobile phones, footwear and sporting goods, with preference for these products falling between 2%-6% points during the pandemic years of 2020-21. Clothes are still the most ‘popular’ product for Australians that is ‘Made in China’. However, in March 2022 only 25% of Australians said they would be more likely to buy clothes if they knew the clothes were ‘Made in China’, down 4% points from March 2020. The same trend was evident for Chinese-made electrical goods, with 23% (down 5% points from 2020) of Australians saying they’d be more likely to buy the product if they knew it was ‘Made in China’, mobile phones on 21% (down 6%), footwear on 17% (down 5%) and sporting goods on 15% (down 2%). These results are from the Roy Morgan Single Source survey, derived from comprehensive in-depth interviews with over 1,000 Australians each week and around 60,000 Australians per year.

CORPORATES
ROY MORGAN LIMITED

Mortgage stress set to rise as interest rates continue to increase during second half of 2022

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Original article by Roy Morgan
Market Research Update – Page: Online : 22-Jun-22

New research from Roy Morgan shows that an estimated 762,000 mortgage holders (17.5%) were ‘At Risk’ of ‘mortgage stress’ in the three months to March 2022. This period encompassed the ‘Omicron wave’ of COVID-19 throughout Australia, although interest rates in the first few months of 2022 were still at a record low level of only 0.10%. Mortgage stress dropped to record lows during 2021 as record low interest rates, government stimulus, and considerable measures taken by banks and financial institutions to support borrowers in financial distress all combined to reduce the number of mortgage holders considered ‘At Risk’ to fewer than 600,000 for the first time. There has been a similar trend for mortgage holders considered ‘Extremely At Risk’, with only 10.7%, or 438,000, in this group in the three months to March 2022, close to a record low. However, there has been a big change in the last few months as concerns about inflation have increased and the RBA has commenced an interest rate hiking cycle.

CORPORATES
ROY MORGAN LIMITED

Mums to be spoiled on Mother’s Day with $754 million to be spent on gifts

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Original article by Roy Morgan
Market Research Update – Page: Online : 27-Apr-22

Research from the Australian Retailers Association in collaboration with Roy Morgan shows that Australians are set to spend $754 million on Mother’s Day gifts. People who plan on buying a gift will spend an average of $80, with 90% planning to spend the same or more than they did last year. Flowers are set to be the most popular gift, mentioned by 34% of Australians surveyed, followed by alcohol and food (23%) and clothing, shoes and sleepwear (mentioned by 11% of Australians). Some 24% of Australians will be purchasing gifts for people who aren’t their birth mother, including mothers-in-law, wives or partners and other family members. The ARA-Roy Morgan Snap SMS survey was conducted with an Australian-wide cross-section of 1,162 Australians aged 18+ on Tuesday April 12 – Wednesday April 13.

CORPORATES
AUSTRALIAN RETAILERS ASSOCIATION, ROY MORGAN LIMITED

Total News readership is up 0.9 per cent for the 12 months to December 2021 with growth in all Australian states and territories

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Original article by Roy Morgan
Market Research Update – Page: Online : 1-Mar-22

The latest Total News readership figures produced by Roy Morgan on behalf of ThinkNewsBrands shows that 20.4 million Australians consumed news in a four-week period in the year to December 2021, an increase of 0.9 per cent compared with 2020. The readership figures show that Total News reaches 97 per cent of the population aged 14+. Total News consists of all news brands (print and digital) and digital news websites. Readership has grown in all states and territories, while digital news maintains its position of strength with readership of 19.3 million, up 1.5 per cent year-on-year.

CORPORATES
ROY MORGAN LIMITED, THINKNEWSBRANDS

Magazine categories enjoy strong growth in 2021 led by Food & Entertainment, Home & Garden, General Interest and Health & Family – all with readership up year on year

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Original article by Roy Morgan
Market Research Update – Page: Online : 1-Mar-22

The Roy Morgan Australian Readership report for the 12 months to December 2021 shows that more than 11 million Australians aged 14+ (52.4%) now read print magazines, an increase of 1.4% from a year ago. This market broadens to 15 million Australians aged 14+ (70.8%) who read magazines in print or online either via the web or an app, a small drop of 3.9 per cent from a year ago. The overall magazine industry readership figures are up compared to a year ago, and the print readership of the three most widely read magazine categories increased significantly from a year ago. Readership of Food & Entertainment increased 7.2 per cent to over 7.1 million, General Interest was up 6.8 per cent to over 4 million and Home & Garden increased by 7.9 per cent to over 3.7 million. More than 80% of Australia’s top 25 most widely read magazines (21 out of 25) experienced growth in their print readership during 2021 compared to a year earlier. Better Homes & Gardens is Australia’s most widely read paid magazine with print readership up 2.7 per cent to 1,6211,000 ahead of the Australian Women’s Weekly with a print readership of 1,291,000, an increase of 0.2 per cent on a year ago. These are the latest findings from the Roy Morgan Single Source survey of 65,093 Australians aged 14+ in the 12 months to December 2021.

CORPORATES
ROY MORGAN LIMITED

Total News readership is up 0.9 per cent for the 12 months to December 2021 with growth in all Australian states and territories

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Original article by Roy Morgan
Market Research Update – Page: Online : 1-Mar-22

The latest Total News readership figures produced by Roy Morgan on behalf of ThinkNewsBrands shows that 20.4 million Australians consumed news in a four-week period in the year to December 2021, an increase of 0.9 per cent compared with 2020. The readership figures show that Total News reaches 97 per cent of the population aged 14+. Total News consists of all news brands (print and digital) and digital news websites. Readership has grown in all states and territories, while digital news maintains its position of strength with readership of 19.3 million, up 1.5 per cent year-on-year.

CORPORATES
ROY MORGAN LIMITED, THINKNEWSBRANDS